Streamline Your Customer Lifecycle Funnel for Support with airSlate SignNow

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hey it's flooded from self-starters and today I'm going to show you how you can create your sales funnel from this simple customer lifecycle behind me statute and let's get started alright so now you need to create a sales funnel or maybe you want to optimize an existing one there are couple of different ways you can do it what are my favorite ones is the pilot matrix funnel which I've got right behind me it's called power matrix funnel because as you can see the just the first letter in each word spells out our Ledger's for the pirate now get straight into it the customer life cycle is broken down into six key components and so as the previous video mentioned in the past there five key questions that we ask our customers this is how they find us try us buy us how they stay with us and share our product or she asks with their community this funnel behind me maxes out very nicely and can be translated into a sales funnel you can translate that into the funnel across many different channels that you use so first up we have awareness here we want to map out the channels that we use to create awareness for our product awareness fire services awareness for our business think about different channels that you could use from social media to PR newspaper articles videos like this one that you could use partnerships but these are all attraction funnels right where you create awareness for your product and then next step is you actually get into your website or into your shop now this is the acquisition part you have gotten your peoples awareness your customers awareness you bring them into your shop you bring to your website but now you need to somehow entice them delight them suppress them to make sure that they activate with you and in terms of the activation this could be a free trial that you offer them this is the trial of your product right and so you want to make sure that they have a great activation first experience this is also how you can separate window shoppers from people who are generally in interested in purchasing your products or services once we have got the activation mixes actually turning them into paying customers they finish their free trial they've come to your means they've come to your workshops maybe even downloaded your PDFs downloaded templates which also could be paid templates but the next step is to lead them into your key product or service this is the revenue part whether you're on a recurring revenue whether it's a once-off payment this is the part that you need to have funneled out to make sure that you can scale your business and you can do that process over and over again from getting them onto a phone call as a warm lead closing the deal giving the contracts out giving the money in the bank this is that key part once you understand that the next one is the referral this is really understanding how you can get your customers to bring the Theia network on board with your organization the beauty is that you can actually hack that so whether it is and Facebook do this really well where they have a sharing button on their posts right every post that you create you can share it with the network and it gives it this this virality around your posts claim you build it into your product I know that a lot of organizations well a lot of digital products actually have a invited friends and get a discount or similar candies Dropbox used was every person that signs up to Dropbox that came through you you will receive an additional 500 megabytes of free storage never think about what you can use for your customers to refer your product or service lastly we want to look at retention retention is super super super important if you want to maintain your business growth and that scale that that growth rate it's really important to not just onboard customers but also retain them if you can't retain your customers you're going to spend a lot of cash on continuous sales on continuous advertising your customer position costs will be very very high retention is one of the best ways to decrease your customer acquisition cost and allow you to just focus on delivering quality services while still maintaining and continuing your wareness strategy this is the pirate metrics I did not come up the with these alone there Dave McClure's pirate metrics but if you follow them it's a very simple framework that you can apply across your business that will help you to put some structure in place and help you to grow your business now next video I'm going to share with you how you can put some metrics behind it and each one of these steps has got specific metrics that you can measure that will allow you to keep track of whether you're going up or whether you're stagnating or whether you are declining in growth this is me for today I hope you got a lot out of this video and I will see in the next one if you enjoyed this video and know anyone else who could benefit from this information please don't hesitate share it along or get them to visit dub dub dub self-starters co dot NZ I'll see you [Music]