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[Music] hi and welcome to fberg's crm video on the topic of zoho customer life cycle stages in this video we'll explore how the zoho customer life cycle stages can help you create a high performing inbound marketing strategy there's one message that's as clear as daylight to every successful inbound marketer successful and sustainable inbound marketing strategies are customer centric when you put this to heart you'll keep to the best practices for inbound marketing and generate the results you deserve although you need an understanding of the buyer's journey to create a solid inbound marketing strategy but that's only the foundation a high-performing inbound marketing strategy needs a more streamlined relationship with your prospective clients something more streamlined than the awareness consideration and decision stages this more streamlined relationship can be achieved through an understanding of the customer life cycle stages what do we mean by the zoho customer life cycle stages customer life cycle stages are a means of organizing your marketing efforts by segmenting your contacts based on the stage there in your marketing and sales funnels customer lifecycle stages can help you envision what's next for each contact and how to get them to the next stage also with customer lifecycle stages you're less likely to jump the gun and skip processes which might make you lose your prospects before you're able to acquire them as customers thus the customer life cycle stages help you remain cautious and guided in your marketing and sales efforts this ensures that you're hyper focused on the leads that can be truly converted and are thus maximizing the use of your resources you can automate the customer life cycle stages in the marketing tool you use this gives room for the opportunity to monitor your contacts and lifecycle stages and set criteria that will qualify your contacts for each stage what are the zoho customer lifecycle stages web visitor every customer acquisition starts from a visit to your website although you cannot classify a web visitor in your marketing tools like sovo you can always get to know about your web visitors and their attributes via web analytics tools like google analytics you need to work on the ui ux of your website to ensure that they're designed to give a memorable experience to each web visitor also you need to strengthen your content marketing game to ensure that your content pieces are well ranked for the keywords that matter beyond that they must be informative and convincing this is especially needed if you desire a considerable conversion rate of your web visitors what do web visitors become subscriber this is the first category you can classify in your marketing tool the reason for that is that your subscribers will supply you with classifiable information subscribers are web visitors that the value of what they found on your website captivated and are thus willing to receive more from you they may sign up for your newsletter sign up for an upcoming event or whatever promotion you have available in your content marketing game the people in this category willingly chose to give you their personal information and they know you'll be reaching out to them beyond that first contact that's a win right however you need to tread carefully so you don't scare them away lee leads are contacts that have interacted with and were converted via any of your marketing efforts facebook ads linked in lead generation downloading your lead magnet among other things this category of contacts is further divided into two marketing qualified leads and sales qualified leads marketing qualified lead your marketing qualified leads are leads you've nurtured up to the point of getting the sales call you can determine the qualification of a lead based on the criteria you've set it could be their engagement with your email newsletters it could be following through with two of the three cta in your email sequence in the end you determine your criteria based on your inbound marketing goals sales qualified lee your sales qualified leads are leads that have received the sales call from your sales team and show the potential of becoming your customer they might have asked for the procedure of getting the product the offers available details on delivery among other things customer this is the final stage of your customer acquisition process the lead has eventually decided to take the buying decision and make a deal with your company this could be based on special offers such as a discount however high performing inbound marketing strategies do not stop at the end of the customer acquisition process for all you know the customer might have bought your cheapest product or service the goal of a successful inbound marketer is not to seal customers for one-off deals but to retain customers and have a sustained customer base evangelist this is when your customer retention strategies come to play you must learn how to continue to delight your customers so that they would keep buying from you and remain loyal to the brand it's just like a married man you don't stop courting your wife buying her flowers and making her happy once you've married her you have to continue these things so you can boast of a happy and successful marriage [Music] you must be ready to bring your customers news of the latest features products and updates offer loyalty-based discounts thank them for their loyalty spotlight them give them social media shout outs appreciate them let them see that you care this way your customers feel endeared to your brand and once people love your brand they won't hesitate to tell other about it it's human nature when we love and enjoy something we want our loved ones and friends to enjoy it too thus your company will have attained the coveted level of word-of-mouth marketing the most profitable form of marketing this is a stage where your customers actively advertise for and talk about your brand to other people without you paying them a dime customers who have been classified into this category need to be continually rewarded and appreciated an understanding of the customer life cycle stages and what you need to do to ease each contact through each stage will help you create and maintain a high performing inbound marketing strategy if you want to learn more about zoho inbound marketing strategies and life cycles visit our website at .fbergcrm.com call us at 54036062 or email us at zovo now at fbergcrm.com [Music]