Enhance your customer lifecycle funnel in legal agreements

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hey folks michael Hart checking back in if you here today on this video I want to simply talk about the customer lifecycle and this is really the strategic way you need to be thinking about how you should be doing your online marketing strategy to attract prospects into your sales funnel where you can nurture educate them deliver good solid content that they value so you can convert those people into buyer subscribers for many years to come so number one attract the traffic how are you going to attract traffic what you want to create a lead magnet some a little magnet here to my awesome graphical drawing that I did here join us not my sorority but in this case you want to attract traffic with a lead magnet so what's an example of a lead mag probably the most popular is give me your email address in exchange for downloading this free report on how to accomplish XYZ without looking like a loser you know very simple copywriting so if your copywriting how to attract more buyers more leads more subscribers into your business at a cheaper cost than that of your competitors that might be decent headline via audio downloads PDFs free software free something just give them something get this free book just pay shipping and handling that works really well so you want to attract the traffic will clean data number two you all see you want to capture those leads so an opt-in form a squeeze page that's how you immediately capture their information where you can start marketing them into your funnel so then they can come part of your ego marketing campaign you obviously want to have a good opt-in where they have to click to confirm its they gotta go check their email just like the page that you saw when you visit my website so capture leads you nurture the prospects by putting them into your email marketing campaign by the way if you're not using something like Infusionsoft which i think right now store here bucks a month if that's too where you get a web or protools it's like 20 or 30 bucks a month and it pulls them in and based upon how many emails they open it then we'll send them more content so you can set all these charters to send more content based upon their actions really cool really cost-effective check that out but you know really comes down to good copywriting in your emails you know i read that seventy percent of people usually make a buying decision to solve a constraint problem paying something that's keeping them up at night of stress they want to alleviate that they want to eliminate that stress so you want to definitely read some good books on copywriting the ultimate sales letter by Dan Kennedy is one of my favorites but there's tons of Kakaako riders you can follow to really boost up your email marketing skills so nurture those people into finally taking action hey if you're having problems with this here's something that might help you click here to find out more that could be your very simple soft-sell call an action to convert those sales and if that's not resonating with your prospects then you should probably hit on another pain point or hit on a pleasure or goal that they're trying to try to accomplish so obviously it's important to deliver and satisfy upon what their problem is if you're not doing that you're not going to do up so you need to make sure that you're actually helping them solve a problem but the one of things up sells I've read stats from anywhere for thirty to fifty percent of people that go ahead and take action on a on a small trigger trip wire is a common marketing term down you spy some of you guys I follow where the example I said earlier buy my book it's absolutely free simply pay eight nine dollars free shipping and handling what does that do it immediately captures their information and the credit card and then once they fill out all the information didn't hit it with an upsell huge value one-time offer you're going to get huge upsells and really increase your ticket price by incorporating that at the right time and then of course get referrals if you're really good on social media and you're really of delivering people are going to love you they're going to talk about you there to tweet about you so be sure to ask them to tweet comment share there's a lot of social media tools that I use to help people automatically share in a social environment for the product or service that I'm helping to market so that's your cuts to our lifestyle marketing hopefully this up to you is something and stay tuned for my next video Mike large sign out