Empower your business with easy and cost-effective customer nurturing for Public Relations

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thank you hi everyone and welcome to thisbusiness training.com video module on public relations marketing media relations and customer service now the title of this video comes because all of these things are the same or at least they're interrelated and they need to work together now what I mean here is that with today's market the plethora of information available the two-way communication methods that we have at our fingertips and the rejection of advertising from consumers these four areas of business and the roles that they perform are ever blurring which means that they all have to work together a little better so what well for starters again that means that you as a professional studying in or working in one of these areas needs to know more and how to do more this means that you need to know not only public relations if you plan to work in PR but that you need to know how they work together with marketing media relations and customer service on the upside that also means that people in these other areas also need to know more and know how to do more this means that you can share and really spread responsibilities between departments but also work together and well no one department needs to own just one area of business for example a lot of people say well you know social media is owned by PR or social media is owned by marketing this should really be something that is shared and really monitored by all four areas the media relations area customer service marketing and PR they should all be monitoring something like social media together and when a customer service representative notices something or when the customer service department sees an area where PR can really jump in and do a great job at customer retention they should all talk together communicate together and they should all work together in Rhythm it also means that you need to pay attention to what other departments are doing so that you can better work with them now this means that if you work in customer service you should really pay attention to what the marketing team is doing this also means that you should have a better handle or a better way to deal with the situation because you know how to talk to a customer with some of the pr tools and you know how to talk to a PR person with some of the customer service tools you know no doubt all areas of business are going to be there this doesn't mean that um you know one Department shouldn't be existing or that there should be merging of any departments you know unless you're a startup and you want to create your business that way people are going to have boundaries and they're going to like them they like definition they like titles so they all don't want to be the director of marketing PR customer service and media relations they want to have a specialty and as it should be oftentimes people are better at one thing than they are at another which makes it easier to leverage the skills of your teammates and people should really focus on what they are good at and what they enjoy at the same time everyone needs to work together in order to be the most successful now just remember that just because there are different departments doesn't mean there needs to be Secrets or disjointed activities very much the opposite each department can focus on what they're good at but ultimately all come together to work toward a common company goal now the purpose of this video here is to really show that all four areas because of the changes in technology the changes in ways customers get information the way they interact with companies and other customers this all means that these four areas of business are going to have to work together even more so than they did in the past now before PR and marketing were two very very different things you know just a decade ago and today they are very similar and online they can become almost synonymous with one another when you say well I use social media for marketing I say I use social media for public relations it can all come down to the same thing that you're really conducting customer service through your PR and through your marketing initiatives customer service is taking care of your customers communicating with your customers and really creating a relationship with them which is what PR stands for is you know a relation with your public so really take the time to understand how these four areas of your business will work together oftentimes PR and media relations go together which can be a good thing at the same time having a media relations specialist can be a great thing especially when separated from PR but again they should all work together to really create the most harmonious company and the one that's most successful so that sums up our so that sums up our PR marketing media relations and customer service video thank you for watching I hope you've enjoyed it to learn more about the training and certification programs that we offer please visit our homepage at businesstraining.com