Empower Your Real Estate Business with Customer Nurturing for Real Estate

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you need to be in it it's all about building your brand awareness and if you're not in the video it's almost impossible for people to build an emotional connection with you or get to like no one trust you which is the three factors that will actually get somebody to reach out to you if you want the Dominate a geographic Pharma area do these five things and I can guarantee that you will become the top of Mind go-to agent in any Market that you would like to be what I'm going to do is break down the five things that you can do that has been proven to work across multiple States levels of agents and levels of experience that will guarantee that you become top of Mind in that Market Center and start to become the go-to agent there these are all based on practice not based on theory that have helped endless agents with who've partnered with me at exp and if you would like to know more about a record-breaking group just check the link in the description and you'll see it but otherwise let's dive in and show you how to leverage geofarming in order to become the go-to agent for any Community neighborhood or Market Center in your Market what's up guys my name is Mike sure with exp Realty and I train thousands of agent interview to scale the business the modern way but I'm really excited to talk about farming and becoming the dominant agent in a specific area that you would like to be known in as an agent it's really important to pick a certain set of communities that you can spend your effort in more than others so that you can become the dominant go-to agent there you all know this in your Market there's certain agents that are synonymous with owning a specific Community they're dominating a specific Community you see their bus benches their mailers all these things and what I want to do is make sure that by the end of this video you can become that agent by following a proven blueprint so without further Ado let's dive in okay so number one is going to be leveraging YouTube for that specific Community YouTube is the number one platform that is going to give you SEO opportunities based on being owned by Google if your videos are properly done they will show up not just on YouTube but also Google and the fact that it's Evergreen in nature and free it just requires time it's going to be a really great way to build massive momentum that is Evergreen in nature meaning that it lasts there forever so what you want to do is number one understand how to leverage YouTube and if you don't drop a comment below and ask for my YouTube training and I'll gladly give it to you showing you how to rank number one in your Market Center because if you put out videos but you don't rank your videos are going to be falling on deaf ears and you're only going to get like 20 views and get disappointed so if you want to know how to build momentum go through that one hour free training but otherwise let me break down the three types of videos that you need to create if you want to dominate a farm area number one is going to be Community tours of course it's going to be really important to pick the three to five communities that you want to dominate one specifically starting there but doing a community tour of that area so now whenever people are looking on YouTube or Google for that Community your video is going to show up in that video what you want to do is we want to highlight the different demographics different schools amenities features average price points styles of properties walking scores bike scores all the different things that people would need to know about what it's like to live in that Community or move to that community and the best part about Community tours is it's basically as Evergreen as it can get because those communities are not going anywhere for the next like 50 years so when you start to put out a properly optimized video about a community tour related to the communities that you want to farm that can be bringing you clients every single year for the next many years the next video you want to create is property tours within that community so after you do the community tour you now want to start to feature as many properties as you can which is either going to come from you doing your own business and getting your own listings in that Community or if you don't have any business there yet you might want to start to reach out to some of the agents that do have listings there and kindly ask them if they'd be okay with you doing a property tour there but the more inventory you can build up the more whenever people are searching for homes for sale in that Community your property tours are going to show up showing again your dominance in that community and it's going to be important because you're going to be seen as the go-to person for those types of properties in those communities the one key thing is that you need to make sure you are in the video for those Community tours don't just do a property tour and you not be in it you need to be in it's all about building your brand awareness and if you're not in the video it's almost impossible for people to build an emotional connection with you or get to like no one trusts you which are the three factors that will actually get somebody to reach out to you so property tours is going to be number two and then number three is going to be local business highlights and featuring local amenities and features of that community so if there's a cafe and ice cream shop a specific restaurant a specific local meat shop or whatever is there you want to do interviews with those local business owners highlighting their businesses number one it's gonna be a great way for you to leverage Their audience which comes on to earned media you've got owned media paid media and earned media owned media is content that you own which is going to be like your free organic content on YouTube for example paid media is going to be things like paid ads lead generation ads and earned media is going to be you leveraging other people's audiences which is going to be really important when you do these local business highlights because now they share the video with their audience and if they trust you in terms of doing a video with you which they do then Their audience is more likely to trust you as well but it's also going to just show your Goodwill and good faith in that Community some people are searching for that establishment they're going to come across your video and guess what they're going to see an agent is the one that put it out so it becomes top of mind yet again the second thing you want to do is community events whether it be attending or ideally hosting these can be very simple it can be as simple as which I've done in the past which is like a barbecue in the local community for the kids in the summer we just do things very cheap go to Costco and get a bunch of burgers and hot dogs and you can start to drive a lot of traffic there it's a really easy way to Prospect and get contact information for the mailing list to get people to that event but it's also just a great way to bring everybody together and when you can start to bring people together and you were the one that organized it you're the one that to get to the attention you're the one that you could put up a couple branded you know banners or signs or Flags or whatever but it's really important that you are seen as the Catalyst to bringing the community together so when you start to do things like this on an annual basis where maybe you have an annual barbecue or do like my past brokerage did which was photos for Santa different things of that nature it's going to be great for you to continue to further those conversations in a very open natural way with people that live in that Community number three is going to be door knocking now I'll touch on it Loosely but if you do want my full door knocking procedure of where to door knock what approach to take the exact script the time and the follow-up drop a comment and I'll gladly send you that but door knocking is a great way to put a face to the name and start to build that intimacy with people in your community where you get to actually talk to them on a frequent basis yes you can also use it to drive traffic to for example whether it be an open house or whether it be your barbecue or your local event but it's a great wait to just start to get in front of more people and prospecting while it might not be what people enjoy doing it's a really great way to control that you're adding people to your database in a specific area on a frequent basis and what you'll see in my door knocking video for those that drop a comment is that I take a very value driven approach with the goal of getting people set up on a monthly market report for that community that is going to be a monthly drip that keeps you top of Mind in that Community every single month and chances are when you're prospecting that area guess what's going to happen you're going to get more listings in that area when you get more listings you can do more property tours when you get more property tours and get more listings you can move on to step number four which is going to be brand awareness as this is going to be taking your videos of specific property tours and promoting them to that Community via Facebook ads or doing Instagram short form reels doing Tick Tock videos and spending a bit of money behind promoting your content in that specific area the more that you can start to promote and build your brand in these areas the more you're going to start to have people remembering oh I saw him or her at my door oh they're the one that have the event oh I've watched their other YouTube videos so after you've built the foundation now it's time to put some Firepower behind it with paid media because you built the foundation of doing owned media first then earned media now paid media to bring that full syndication of how to make sure people always remember who you are but doing those brand awareness ads where you're not expecting anything in terms of leads other than for people to remember who you are is a really great way to make sure that you not just become but also remain top of mind because what happened to me time and time again is of a door knocking area and then they would see my ads for that area and then I would be at a coffee shop and they would come up and say hi because they recognized me and it's a really great way to just control that there's always some sort of ongoing touch point of you in that specific area apart number five is going to be the physical marketing this is part number five for a reason it's the least important it's the most costly but it is effective I don't want to be ignorant and say that mailers and bus benches and things like that can't work it can work but it shouldn't be the priority because it takes a lot of time it takes a lot of money you can get way better results by following YouTube strategies for that specific Community but it can be that extra layer of touch point so once you've gotten to the point where you're able to reinvest into your business which is what I always recommend thirty percent of your commission of your transaction should go back into your business for helping your business scale so what I would do is after I started closing listings from the prospecting and the YouTube leads that were coming to me from those communities well I would reinvest 30 into physical marketing and other paid ad strategies as well to say okay I'm going to promote these listings and that's going to be a certain part of the budget but then I'm also going to make sure that I'm doing some physical mailers as well and starting to make sure that I'm showing up physically digitally and socially so no matter where people are searching for they're seeing my property tours and Community tours on short form they're seeing them on long form as well they're now seeing me at their door but then they're seeing me host these events and also if I search for a local business or amenity there's a video about it and when you start to look at this as an entirety to picture blending in that physical marketing at the end there is no way that people aren't going to make your name synonymous with the community that you're targeting so this is the approach that not only I personally took to become the top of Mind agent in specific communities locally but have now helped so many other agents do as well and if you follow this process consistently for a couple of years you will also be the go-to agent for any Market that you choose