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in this video we're going to dive deeper into the world of lead nurturing campaigns and why they're essential for any business looking to grow its customer base and increase sales I'm Waseem Bashir and I work as a B2B marketing consultant if you want to learn more about marketing and lead generation to grow your business you're in the right place but first let me ask you a question have you ever spent hours maybe even days trying to generate leads for your business only to find out that most of them never convert into actual sales it's a frustrating experience and it's one that many business owners face on a regular basis that's where lead nurturing comes in lead nurturing campaigns are all about building relationships with your prospects over time so that when they're ready to buy they think of your business first in case you haven't seen the first series of this lead nurturing videos I recommend you watch the first one the link is in the description below in this video we'll be discussing the different types of clean naturing campaigns such as the welcome campaigns the re-engagement campaign and more so stick around and I'll show you how deep the rabbit hole goes [Music] lead nurturing campaigns refer to hyper personalized messages emails and AD sequences that share relevant content with prospects its main goal is to establish a company as a trustable brand among the target audience and help consumers choose the right product or service by providing valuable information and staying in regular contact with prospects through email social media and other channels a company can increase the chances that a lead will eventually become a customer types of lead nurturing campaigns there are many types of campaigns in lead nurturing but in this video I'll discuss the main ones let us discuss them one by one with examples a welcome campaign a welcome campaign refers to a series of messages shared with the prospects after they officially enter a brand sales funnel for example on your website you can have a simple newsletter sign up form and after signing up in a few minutes a welcome campaign could start let's check out this example from activecampaign I signed up for the free trial in active campaign and straight away the welcome campaign kicked in I received three emails on the same day the first email included a quick start guide and offered help to get familiar with the product the second email contained information about an onboarding course and finally the third email was that registration confirmation of the onboarding course the welcome series is a great way to set up the tone of how you want to come across as a brand if a prospect doesn't interact with your welcome series I would recommend trying a different approach we'll talk about this next re-engagement campaigns the goal of a re-engagement campaign is to reactivate leads that have become inactive or disengage with your business this type of campaign is focused on re-engaging leads that have previously shown an interest in your product or service but have not taken any further action so when I signed up for the trial with active campaign I never actually attended the live course so activecampaign shared a recorded session which was great for connecting with prospects who could not make it so after around 12 Days a new nurturing campaign began due to probably my inactivity to the many campaigns or many emails active campaign said so I think I became a co-lead so activecampaign sent me emails that extensively shared educational content like blogs case studies Etc you might be wondering when does The re-engagement Campaign end probably when the prospect finally shows some activity or reaches a certain conversion goal but if the prospect's response is still low the re-engagement campaign might have to either end or maybe continue for a longer period I really like this another example from uberflip the center re-engagement email to their prospects on Halloween with the headline it's time to wake the Dad message to actually wake up their cold subscribers this was an impressive campaign strategy with great copy and Design let's talk about educational campaigns educational campaigns allow Brands to maintain consistent interaction with their target versus Prospect such campaigns establish the brand as a leader in the industry and generate credibility content shared under educational campaigns include things like white papers detailed ebooks checklists guides and expert blog posts so after signing up for an orbit media newsletter I received a welcome email with the link to one of the most popular blog posts the welcome email makes the reader feel comfortable and showcases the brand as open to suggestions and queries following that I started receiving more content including sneak peek into their latest blog posts containing some highlights of the post encouraging me to read the full article another thing to notice is a CTA for a webinar at the end of the memo it is a great way to spread the word about the latest offers announcements and anything new a brand wants to share with his prospects Authority perception campaign and Authority perception campaign shares prominent social proof about a company to raise their brand credibility while the prospects are in the midst of making the final decision they can get last minute doubts Authority perception campaigns take care of such dots and present various types of social proof to reassure prospects that they're making the right choice under these campaigns businesses can share information like user generated content testimonials press releases recent awards won and honorable mentions it's also possible that prospects might wander off to competitor sites for comparison towards such cases The Authority perception campaign must also include what differentiates a brand from its competitors with the help of a comparison table this example from drift does a full comparison with their competitors intercom drift leveraged the power of social proof and relatable customer stories as the face of the competitive signature campaign it leverages social proof copy and design to make its case and very well succeeds in it offering discount campaigns some prospects might budge from making the final decision because of the price by identifying and offering discounts to such prospects Brands can capture their attention and motivate them to become a paying client such campaigns work wonders when timed correctly a business can offer free trials special discount offers and discount coupons to get the prospects on board it is also crucial to keep a close eye on the online behavior of the targeted prospects and not lose them to competitors this discount campaign example is from canva by offering a 30-day free trial they encourage free users to dive deep into the full feature product the campaign further goes on to demonstrate the benefits of the product and wait there's more the tons of other examples and how you can use lead nurturing campaigns to build and solidify your relationship with your leads I've put together a simple guide in which I show you 50 plus examples of various lead nurturing campaigns and how to use them in your business the link to this really useful toolkit is in the description below alright guys there you have it I hope you got value from this video lead nurturing campaigns are a creative way of interacting with your target audience other than welcome educational re-engagement campaigns you can come up with your own Nursery campaigns as well the point is to establish a personalized Channel between you and your prospects through which you can win their confidence and turn them into paying customers next I will cover some easy to understand videos on how you can do segmentation lead scoring automation Etc I will cover everything one by one so make sure to subscribe and press the Bell icon so you don't miss out on any future videos see you next time till then thank you and have a great one