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are they over here no wait maybe they're over here where are your Consulting clients hey it's AL C with coveted consulant and this video is covering how to find Consulting clients now in order to deal with this question well there is some strategy we've got to put forth we got to put forth some strategy and we've got to bust some myths so that we can deal with this question in a way that's actually helpful so let's actually start with the myths and knock those out so here's some of the things that you've been told that that end up being well-intentioned but not very helpful advice one of the things that that you probably have been told as far as how to find Consulting clients is you should put yourself out there what does that mean what does put yourself out there mean what does it mean to put yourself out and put yourself out where where is there not very helpful and normally when someone says this they then offer hundred different ideas on how you could promote your business you have no idea how to vet or choose which one is a is a good one you end up trying them all not you don't get your value back you may have also been told well you should be going to networking events you should start meeting people you should start talking to people and say what when you finally go to those events what do you say how those conversations supposed to work how do you know if you and that and the person you're talking to should be client consultant or not how do you you have any clue people say this you know you try it you end up having a bunch of conversations that don't take you very far it gets frustrating then you're probably told on some level some somehow to start a blog or these other social media strategies or or or applications so you know because websites are hot and everybody should have a website everybody should have a Twitter page a Facebook page a YouTube account Pinterest is cool all these different places you should go to find Consulting clients and you you know again you don't know how to sort them out and you know this conversation around online media changes all the time so you you spend more time trying to figure out up from down than you do actually getting Consulting clients so though well- intended not very helpful so let's shift to to some clear strategy that is helpful let's talk very clear clearly about what works you've got a five-step process here you begin with the solution you offer a very clear solution to a very clear Market problem you know where those people are in groups in Mass then you can have conversations with those people and enclose clients intake new clients so let's walk through each of these first you've got to have a very clear solution you are not selling products you're not selling services you're not selling your expertise you are not selling advice what you're selling is are some mix of those things packaged up into a solution so that when someone has a problem they can hire you and get it fixed that's what they want by the way this thing about the solu and why it's so important to take what you know take what you built and package it up into into one solution is is so that you don't end up becoming full service or trying to be full service because full service is an evil concept full service is like trying to be Sams or trying to be Costco for your Marketplace it's you're trying to be a warehouse full of stuff and solve for every single problem that your prospective client might have think of the scope of going into a Costco or going of going into a Sam's it's so much to manage and it's hard to be good at any one of those things because you're offering so much the reason why you shop at Costco or the reason why you shop at Sam's is because you're trying to buy a whole bunch of stuff at a discount you're trying to buy a massive amount of product at the cheap cheapest price possible so the question is do you want to be that kind of consulting firm do you want to be a full service firm that where clients can come to you and buy as much as they like for as little as possible if you're trying to be a premium premium consulting firm you should be the opposite of full service which is to offer beginning one clear solution to one clear problem what do I mean by problem if there's no pain there's no purchase so if your prospective client is not already experiencing pain they don't already have hip pain elbow pain headache Etc if they aren't already experiencing pain it's very difficult to help them see why they should make a purchase this is a human thing all of us respond to pain and so you got to be sure that what you offer solves for some pain it's not what you think they should have it's not what you like them to have it's not what you you know they could be even better if they had if they had this new widget or tool or service offering that you have that's a long road to toe instead solution to a clear problem because without pain there's no purchase so then once you're clear on solution and what their problem is where are the people that have this pain where do they get together in groups where where is there a professional association is there a a location that they focus around or is there a specific hobby or interest that they share those three criteria can help you get to where they are pretty quickly so once you've done one and two then three following those three things is there is there a location is there a Hobby or interest or is there a professional association those three things can get you here now warning you see how this kind of opens up a little bit in some other boxes there's more to this conversation and if you want to know kind of how to better filter what I just explained to you there's a Down download that you can get when you scroll down this page so you can you can get that download and get even deeper here with where your best prospects where your best clients are now once you get here and you're clear about where they are you know you're going to have to have conversations with those people notice the S on conversations now when you're here it feels like magic someone says oh you should just go to networking events and you when you just go they'll just be clients and they'll just come to you and give you money you know if you just start a blog and or start a Twitter account then you just show up on Twitter and you just get clients this assumes magic you and I both know there is no magic in business there is hard work and there is strategy so let's get back to the strategy so strategy says you know you're going to have to have some conversations and you're prepared to have conversations with people you found with a specific problem that you're prepared to solve for now you're okay with having these conversations by the way there's a way I structure structure these conversations I think is is good for you and the best client and so if you want you can scroll down again there are downloads that you can get and get more detail on that as well because what you want to be able to do in in these conversations is control conversation creep if you don't have a method or a way of having conversations that perspective client will ask for a second a third a fourth an eighth an 11th conversation and you will have talked to that person over and over and over again you will have pitched over and over and over again without any sense of conclusion or there are conversion down to a client there's a way you should have conversations and again you can scroll down this page and I'll give you my model for having a two-step conversation process so then once you've had the conversations now you you you are comfortable in taking new clients you can bring them on why you can bring these people on because you talk to them and you know exactly what their needs are you know where where you found them because they have a very clear problem that you are prepared to solve for so by the time you get here this just makes sense becoming a client just makes sense that client is focused because of because of of your process and they're excited because they know they're going to have their problem solved so in dealing with the question of where to find clients how to def find clients you need to put that question in context with your marketing funnel if you've got one of these funnels then it's much easier to figure out where to find clients and to get value out of the effort when when you start Enga engaging people if you're not clear on this and you just kind of ask the question out of the blue you're likely to get a response much like this which is a whole lot of work but not always a lot of effort so please if you if you've enjoyed this there's some detail that I've got prepared for you you you can scroll down the page you can get that detail to get some more on where to find clients and how to have the right kinds of conversations I look forward to speaking with you soon again it's AL C with coveted consultant it doesn't stand alone it doesn't promote itself it doesn't attract clients in some magical way a real stepbystep content marketing funnel with your big idea your transformational productized service that you bring to you cuz this is the improved model about how to follow up and close he's high level