Get the Most Out of Your Customer Relationship Funnel for NPOs with airSlate SignNow

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nonprofit leaders what is going on I have got something special for you right here I'm gonna show you how you can use sales funnels yes sales funnels to get donations automatically I actually come from a background in the nonprofit world I work for a non-profit and I understand how frustrating it can be when you're spending the majority of your time trying to just get the money to do the work that you're actually passionate about and that's the story of so many nonprofits so I want to stop that from happening I want you all to be doing the work that's impacting lives and you can do that by using automated sales funnels that help you increase your giving and do that automatically so you aren't investing hours and hours each and every week each and every month to do that and I'm gonna show you what a sales funnel for a nonprofit can look like you can take the information I'm about to give you and implement it today and start getting results and here's how this is done at the beginning of every funnel we've got some ads and this is I'm just gonna use an example of a funnel that we actually did with a recent nonprofit and this is videos pictures posts blogs that you're putting money behind on Instagram and Facebook maybe even Google so I'm gonna write that up here Instagram Facebook you're gonna put some kind of money behind it so you can boost it and reach the audience that you are trying to reach and our goal here is going to push them to an event this could be a Lunch and Learn this could be a large fundraising event with hundreds of people but it's gonna say I'm just gonna put a vent push we're gonna push them to an actual physical event and the people that we target with this advertisement are gonna be what we call hot and warm leads and there is hot warm and cold leads we're gonna stay away from cold leads hot and warm leads are really what you want to focus on a hot lead is somebody who is interacting with your nonprofit before maybe they are actually even in your email list right now they might have volunteered before maybe they donated years back those are the hot leads that we want to target in a warm lead could be someone in your second circle of connection maybe they've even come to your website and they've bounced or they are volunteering and giving to other nonprofits that are very similar to you those are warm leads and so we want to target just hot in warm leads with these advertisements that say come to our event and in that ad there might be a video of you talking about the event there could be a picture with a link in the description and that link is going to take them to a landing page that's what we call it which is your event page okay and again on that event it might have like a headline it might look something like this where you've got like there's a bar you've got like a headline up here that says this is the event maybe it explains it a little bit in this paragraph maybe there's like a video of the you the executive director talking about your event and then it says buy tickets right here buy tickets and they click on that that button and that's going to take them to a two-step checkout page and we love these two steps checkout pages and I'm gonna show you why right now so you might have seen these when you're buying something online but a typical two step checkout page is going to look something like this where on the first kind of sliding page it asks for your first name your last name email phone number just some basic contact information and then you click this arrow button and it's going to slide over and then it's to ask for your contact information or not your contact sorry your credit card information to buy the tickets and it's going to say buy tickets right here so why we love these 2-step checkout pages so much is what we found is that people often will come through this process they'll see your ad they'll go to the event page and they'll even go all the way to checkout where they fill in their first name last name email phone number but they don't actually end up buying the ticket they end up leaving your website but what we can do if they've just filled out this first part we can target them with an email because now we have their email right so we're gonna target them with what's called a capture campaign which is a series of let's say 3 to 5 emails over a week that say something like buy tickets and it's gonna talk about all the great things that you're gonna feature at the event all the ways you're impacting lives and that's going to have a link that drives them back to this checkout page and finishes that checkout they're actually going to end up buying tickets and then they will attend your event right that's kind of the next step they actually attend event and this could be again a large fundraising event this could be a smaller thing like a Lunch and Learn and so let me pause right here let's say up to this point you've driven traffic to this page they bought tickets and let's say the average ticket value you're selling tickets for thirty dollars to your event this is a great part about funnels what you might find is that it takes forty dollars in advertisements and all of these ads you are doing you have to spend forty dollars to acquire one person to buy a ticket and this is called your CPA which is your cost per acquisition it's $40 so on average you're spending $40 to get them and then they're only buying a $30 ticket so right now you're thinking wait I'm losing money how does this work we do then something that we call an upsell and for nonprofits your upsell is calling them to donate at the event you've already paid to get them to the event and once they're at the event you're saying hey we would love for you to donate it can be any amount whatever that may be and from there you're getting both you're getting two types of donations you're getting monthly donations I say monthly this could be some sort of recurring donation and you're also getting one-time donors and on average let's say both the monthly and the one-time donors you're getting an average donation of $100 okay so this changes everything now you're getting a hundred and thirty dollars between their ticket price and what they actually donate at the event and it only took $40 to get them there to spend that much money so 130 minus 40 you're getting a net of $90 and now what's awesome is you have a queue of one-time donors so people came to your event some gave monthly which is our goal we always want recurring donations but we also still have one-time donors and what we can do is now we can target them with another capture campaign and this one's gonna go out one month later one month after the event and it just says hey we'd love for you to start small and just consider giving monthly and you can even give them options like fifty dollars gets you this much or makes this much impact on someone's life a hundred dollars makes this much impact five hundred whatever and that email you can send out a series of them you can do multiple series over a certain amount of time is going to call them to action to turn into a monthly donor that is an example of a sales funnel that we've used for nonprofits that we've seen donations increase dramatically the only thing that you're doing manually in this entire funnel is this event you're one to two hours event imagine how much time that's going to save you if you can stop doing all this and it moves someone from just a lead to a monthly donor almost entirely automatically that is going to dramatically increase your donations you might be spending forty dollars to acquire a customer but you know every time that's going to bring in ninety dollars of donations on average that's how you grow your nonprofit using a sales funnel to increase donations