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the word CRM gets thrown around a lot in the world of sales and marketing but what exactly is it customer relationship management is a strategy for managing your company's relationships and interactions with customers and potential customers from a sales standpoint the CRM helps the sales team manage contacts sales and deals as well as work processes and productivity its ultimate goal is to help you sell more efficiently to the customers that are most likely to buy your product howdy it's Travie from neighborhood we help brands find self and keep their people it's important that you know that if your sales team isn't currently using a CRM your competitors are probably killing it and you're probably not a CRM helps close sales faster as data accessibility for salespeople shortens sales cycles for up to 14 percent with this in mind let's get started on why implementing a CRM into your 2020 sales strategy will have you and the rest of your team working more productively than ever before firstly a CRM helps you find the right people by making the most of all of the marketing tools available to you the CRM platform will provide both sales and marketing a full 360-degree view on all of your leads and prospects so that the job of pulling them into your sales pipeline is easier and more efficient secondly a CRM system builds meaningful relationships by being able to explore customers challenges and then engage with them with relevancy by providing a complete view of their history and interactions with your company by finding out what matters to them you can recommend appropriate products or promotions at the right place and then at the right time as well getting on your customers level builds trust and mutual success with Salesforce reporting that 46 percent of sales leaders say deeper customer relationships is the key objective for sustaining success within their business next while new customers are essential for continual growth they're not necessarily easy or cheap to come by but don't fret you can offset the new customer acquisition cost by selling to your existing customer base on your CRM gaining greater visibility into the upsell cross-sell and renewal opportunities in your customer portfolio will skyrocket your repeatable sales due to the trust you've already after all the probability of selling to a new prospect is 5 to 20% but the probability of selling to an existing customer is around 60 to 70% as well as this adopting a CRM system frees up your team's time from carrying out process heavy tasks like hunting around for contact info or data entry and gives them more time to connect and develop meaningful relationships with your customers and truly affect business growth lastly when everyone in the team has full access to a customer's history with them they can better personalize messages and solutions with resources and information they know the receiver would value smoother interactions will make your people extra happy and build trust to encourage their repeat business now with your head wrapped around how a CRM strategy will buff and shine your sales pipeline get implementing so if you found this video helpful then feel free to share it with someone that you know that needs a hand with their CRM you can also subscribe to our blog where you'll find a bunch more tools tips and templates to help you find sell and keep your people just like neighborhood does and that's it for me happy selling [Music]