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We're going to be talking about why it's so important EdTech companies to make the sale easy for schools and districts. Today, so important that we really discuss and get go deep on the importance of making it easy for schools and districts to adopt and buy your product. I'm Will McCoy, CEO of EdTech Authority, where we bridge the technology gap for schools. The first part of making it easy is to really make sure that all of your materials and your contact information are readily available. I know this sounds easy and simple, but it's critical because the more you get it in front of your clients, in your client districts, the more likely they are to call you back to get in touch with you. There is a mass of information the school district administrators and principals deal with every day. The easier it is to find you, the easier it is to get to your materials, the better. Make sure that those materials are really clear. Your one pager, and if you have the opportunity to do a video that's a demo of your product, I highly recommend it. If you only have three minutes of an administrator's time, make sure they use it wisely by seeing a great product demo via your website or video. The next part is that you need to make sure that any proposals or contracts that you put forward are super clear and easy to understand. Remember that administrators are not technologists. They're not technology companies and this is not the normal business world folks. You need to really make sure that any contracts are super clear. They have your timelines and any costs. If there are hidden costs or anything of that nature that will put off your client. That will put off your district and more than likely I would bet you're not going to get that renewal on the backend. So, make sure everything is super clear. What are they going to get? When are you going to be able to deliver it? And, how much is it going to cost? All of those pieces are critical. Making it clear, making it easy for your client district to make a decision. It's also critical because whoever receives your information is going to be passing it to other people and talking to other people about it. If they don't understand it or if it's not clear, the message will be lost. And every time the message is lost, you lose your chance of the actual contract. So make sure everything super clear. Once you've completed the contract and you have signatures and you're ready to roll out. Do not leave districts hanging. They want to know who you are, how to contact you, what's the customer service? What's the professional development? Who do they go with questions? If they have I.T. questions, do not disappear after the sale. Show where you can shine with your customer service. Make sure that they understand that this isn't a one time transaction. This is an ongoing relationship and that you're going to be checking in with them periodically at maybe three months, maybe at five months during the adoption to make sure that they are doing well with your product. Because, remember once a product is in a school, it's unlikely for them to step away from it unless they aren't getting good support where the product is not really helpful. So long as your product is good and your support is good, the adoption link is actually pretty long in schools. Remember, it's not a one year deal when you're selling to schools, you're looking at a multi-year relationship. The more you nurture that relationship, the more your company will succeed long term. Finally, add the personal touch. Schools are organizations driven by people. And, they're people that are driven by relationships and emotions and caring. A thoughtful note, a thoughtful phone call will get you a long way down the road. When I was a superintendent, I would hang onto those as I was looking at contract renewals because I was developing relationships with different sales people. Who were the thoughtful ones that are backing me up are the ones that I called first. Remember to make it simple for school districts. Make sure that communication is clear, they have your contact information. They understand their contract and they understand how you're going to continue to help them out. Thanks for your time today, if you have any questions or comments please write them below. It's been Will McCoy from EdTech Authority, have a great day.