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thank you hi everyone and welcome to thisbusinessrenning.com video module on public relations and customer service now the very simple equation I have on the screen here is to really reiterate that PR and customer service can be one and the same so you're probably asking well what does PR have to do with customer service and it's quite a bit in fact customer service is something that an entire company can and should be taking part in pipe PR also has at its disposal many tools that can help to promote Customer Loyalty customer interaction and customer engagement logically then it follows that PR can serve as a customer service tactic and vice versa as part of the pr team you should on a daily basis be communicating with your customers the public if you will as it is a vital component of Crisis management the fostering of relationships with customers and the encouragement of positive word of mouth which is something that your customers have to do on their own but you can very much encourage it by being very interactive with them and really being a part of their experience with you as a company some ways to improve your customer service with PR is to listen instead of talking endlessly about your offerings take a second to listen and really this can be a way that you can also vice versa improve your PR with customer service your customers may have something useful to share with you this information may let you in on their actual needs not the ones that your company Executives think they have second is to respond even if you can't offer them a solution right away knowing that they were heard is better than having not been replied to at all respond and acknowledge that their message was received tell them you're working on it and that a solution or an answer is on its way and lastly is to react not defensively but in a manner that addresses their needs and their current situation they've started the communication with you for some reason so pay attention this could be a change in production a solution tailored to them and them only or a large-scale action like a recall so why care about customer service and PR well seeing what your actions and responses are should should really help you to address where you can improve in the future and what can be done immediately to remedy a situation and to possibly diffuse a potential crisis secondly is you can get tremendous feedback you know what's amazing about customer service is that the amount of feedback you can get from Simply doing your best to listen and offer a solution is available at your fingertips you know it's well fingertips or Mouse click this feedback can be very Paramount to your success in the future and in your success at offering a product that people actually want another amazing thing about this is that people often give you their feedback for free so be sure to pay attention to what people are talking about listen to what they have to say because this feedback can really be a place for you to look at past examples and also look at ways that you've handled issues in the past to see where you can improve or or what needs to change and it's also a great way to give credit where credit is due if something was handled amazingly somebody who's giving you feedback about a great customer service or PR representative you know give them acknowledgment you know figure out where things are going well also because that can very much help the morale of your team overall the first step really is to open up those lines of communication PR offers you many great ways to communicate with buyers in the public in a method of two-way communication so take advantage of that the next step is to ask customers for their opinion of which you should listen to and finally your responsibility as the pr professional is to take that information and in turn create an actionable item that will offer the customers more value that sums up our video on public relations and customer service I hope you've enjoyed it to learn more about the training and certification programs that we offer please visit our homepage at businesstraining.com