Empower Your Administration with Customer Service and Relationship Management

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so let's start understanding the concept called as what is crm a question may come in your mind this is the class of salesforce then why we are talking about crm now please note guys it's because salesforce is nothing but a crm tool or crm application now another question may come in your mind so do you mean that the reason why salesforce got so much fame and success is because of crm yes crm is one of the very important requirement in the business world and that is the reason salesforce automatically got the benefit of that how let me tell you to tell you all these things let me take you to the history somewhere around late 1970s and somewhere around early 1980s where it market was growing where id market was new no competition was there everything was going smooth what happened suddenly some small companies started giving the service in the market with comparatively less pricing with comparatively less pricing because of this what happened those customers of this existing companies started getting confused that what should i do now because new companies are charging me less old companies are charging me high what i should do and this way these customers started getting distracted and then these existing companies realized that we are losing our customer now if this is going to continue we will be out of the market very soon then what they did they planned some kind of brainstorming activities and finally by thinking in various angles they realized right now the way we are working the way is functionality or process is our center point we are focusing on that only we should not focus only on that much we should focus on one more thing that is nothing but call as customer so there is one more entity called as customer and we should focus on that because each and every customer is different the customer's requirement is different for example there will be a customer the name of the customer is let's say sandeep sandeep is coming from a very big company they don't have any money problem and they need a very powerful or strong application which will be useful for their customer let's say then i will give a package number one for sandeep there is another person let's say the name of the person is let's say aman and he is coming from a startup company so they do they can't put much money in the in the project so they want a simplified version of project and they want a less like comparatively less costly project so i will give you i will give package two for a month because each and every customer is different so so it is required that each and every customer should be treated differently now so the purpose was to keep eye on each and every details of customers his past requirements issues future plans budget and capabilities and this way crm came into the market because people realized that now we should focus on customer more than the process and all and that way crm came to the market with the concept crm equal to customer relationship management to ensure our customers are going to be very happy that level of service we are going to provide to our customer so the purpose was this and what was the result amazing this ensured complete satisfaction of the customer and because of that only it became the core of current i.t world or any domain okay so you take any fortune 500 company you take any mid-level company or you take many small level companies they are definitely a crm 2 team with them there are some group of people dedicated for crm work because they want to ensure their customers are getting happy with their work or service and this way crm became important element in the market now please note mobile is a concept this is mobile mobile is a concept now that company or those companies which realize that this concept is going to be a very important need of mankind in future those companies who realize that this is going to be a very important need of mankind and they started the service very early now they are millionaires or billionaires for example apple for example samsung okay similarly that company which realized that crm is going to be the need of business world and they started very early that company is billionaire now salesforce.com okay and this way salesforce made a strong entry in the market [Music] you