Empower your sport organization with customer service and relationship management for Sport organisations

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top 10 client relationship management [Music] tips if you want to know how to gain more business out of your existing client relationships here's a list of top 10 tips for outstanding client relationship [Music] management here's a list of top 10 tips for outstanding client relationship management one build trust selling is like dating you won't get very far on the first Contact if you try to sell right off the bat people are a lot more skeptical and informed you need to build up trust between you and your potential clients it includes showing them how you understand the challenges they face in their business and how your products/services help them answer those challenges two build credibility use common sense when dealing with clients we recently had a client whose account reps were oversharing information with clients that should be kept internally the account reps were hurting their credibility by acting [Music] unprofessional you've got to demonstrate to your clients that you are someone they can trust in someone who knows what they are talking about that means you need to be knowledgeable and informed Med about the products/services you sell your competitor's products/services and show an in-depth knowledge of your client's [Music] industry three be the goto person you want to be one person that customers come to First whenever they have a problem or question about something happening in their industry learn as much as you can and stay informed about everything happening that may be important to your clients share this knowledge and information with them so that when the time comes for the client looking for a paid answer to their problems you're the first one they [Music] call we on your customers Team Four don't be afraid to stay in contact many relationship managers are afraid to contact client on a regular basis for fear of annoying clients it's a valid concern if every contact you make is a sales pitch follow the other tips listed here and you can stay in regular contact with your client without being a Nuance five know which clients to focus your time on you only have a limited number of hours during your work day so you have to maximize the use of your client contact if you follow the 820th rule you should be spending 80% of your time with the top 20% of your clients that bring in 80% of your sales for the rest of the clients you should have a system to direct them to self-service areas and or an assistant to help them with inquiries six don't sell Solutions sell answers and results this is a pet peeve of [Music] mine I cringe every time I hear a salesperson or W I talk about their Solutions don't be the [Music] salesperson instead be the one that has an answer to your client problems or the answer to what they want to achieve the old story goes no one buying a drill wants a drill [Music] solution they want to make a hole seven listen and observe your client pains and challenges rather than pushing a product I briefly touched on this in the other points but this one deserves to be mentioned on its own you need to understand the pains challenges and goals your clients face so you can align the products/services you offer in a way that resolves their challenges or helps them meet their goals eight don't compete on price the worst nightmare for a salesperson is competing based on price this is a no- win situation for you because there will always be someone willing to go the lowest if a client is on a budget or is asking for a discount try reducing the services offered or offer a product with fewer features if you take away from the price you should also take away from the offering other ways to not compete on Price is to be able to answer the next two questions nine be able to answer why should your client buy from you most sales and relationship ship managers won't know how to answer this question or at least not answer it a way that will blow your client away you should be able to demonstrate to your clients the benefits of your product or [Music] service basically you need to tell them what your product/service will do for them rather than just what your product/ services does 10 be able to answer how are you different from all the other vendors just like tip number nine this is a difficult question to answer in one that most salespeople don't answer [Music] effectively both questions are [Music] related to answer this effectively you also need to be knowledgeable about your competitor's [Music] offerings your marketing department should be able to help you list out all the ways in which your product/service is noticeably different from your competitors and why this difference is important to [Music] them [Music] [Music]