Empower Your Business with Data Conversion Lead in Loan Agreements

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welcome to my channel enrique ingrainness in today's video i'm going to be sharing how to convert more of your leads into applications as a loan officer and the reason this is so important is because the ratio of conversion from lead to application is very small and then the conversion from application to deal you know it's pretty high it's way higher than leads so if you could just get you know convert more of your leads into applications those applications at least most of them were convert to deals so we just got to get more apps and in this video i'll be going over how to you know increase your your conversion from lead to application so without further ado let's get started okay tip number one is you need to have a great initial conversation a great initial conversation what does that mean hey when you have that initial appointment with them or that initial call you want to make sure you're on your a-game you're asking the right questions you're saying the right things you have that great service you know you're enthusiastic all these things are important so you know when you go into that when you get a lead and make sure that the initial conversation you know you're super up toned super positive enthusiastic and you know you're delivering that great service they have your full attention because they can feel that you know someone can feel when they have your full attention or they don't you know think about a time where you talk to someone and they didn't have your full attention how do you feel not very good so when you're talking to someone or when you're talking to these applications for the first time these people you know even throughout the rest of the process you want to make sure they have your full attention so make sure you do that this is super important the initial conversation you know it's a first impression you know not all of these people are ever going to call you back a second time so that first time you want to make sure that you have a strong hook enthusiasm you're asking the right question you're service oriented you know i learned all these things from grant cardone you know it's important that you have a sales training system as well so i'll link his down below his is great i love his but yeah you want to make sure that you're on your a-game in the initial conversation a lot of loan officers they don't do that they just say hey send me these documents no that's not how you do it or bring these documents to my office no that's not how you do it that's how you create a weak link a week relationship when they have a weak relationship with you they can chop you when they have a strong relationship they won't chop you so that initial conversation is super important so just think about it and make a list of things that you can do to up your game in an initial conversation whether it's sales skills product knowledge enthusiasm you know asking the right questions and so forth you want to make sure that you have this nailed down and i promise you you will convert way more of those leads into applications and if you're new to the industry or you want help with this check out my program how to take a great application it's on my website it's on sale for 10 bucks right now and it goes over hey what questions to ask on a phone application what questions to ask you know in person application these initial conversations are important so if you want a script which you should have one that's gonna help you out a great deal in the beginning i didn't know how to take an application and that hurt my business you know i wasn't asking the right questions i missed some questions i forgot questions and things like that so that script goes over okay start with this then move on to this then move on to that then ask this and so forth so check it out it's super helpful and it's gonna make you thousands of dollars okay tip number two is you want to follow up frequently in the beginning at least more frequently in the beginning because that's when they're hot you know they show that interest hey i want to buy this or hey i want this mortgage product or hey i want this loan that means they're hot so you want to make sure you're following up with them a lot or more frequently in the beginning you know later on you can you know tone it down a little bit but in the beginning you want to make sure you're frequent with your follow-ups but quick point here you want to be unique with them you can't just call them and say hey following up hey following up hey following up no you can't make those calls you can't make those kinds of contacts you have to make unique contacts you know whether that be a handwritten letter that's something i'm doing in my business you know every time i talk to them after that initial conversation i'm asking hey what's your address or you know when i get the documents i rent them a handwritten letter to the address hey thank you so much for your business look forward to work with you bam that's follow up that service that's power so you want to make sure in the beginning you're following up and you want to be unique i have a program how to follow up as a loan officer check it out i think it's 10 bucks right now it's on sale so check that out as well another great program over 45 ways you can follow up as a loan officer so check it out but yeah basically in the beginning you want to follow up frequently and you want to be unique and you want to leverage that relationship you know connect that relationship build that strong relationship and you do that through follow-up okay tip number three is have an organized crm system so first of course have a crm system but you also want to make sure that's organized so that when these leads come in you're on top of them okay today i called bob okay tomorrow i gotta follow up with bob okay three days from now set a task to call bob for his documents things like that you want to be super organized that way you can work with speed you want to work with speed you want to go fast and you want to make sure that you're on top of them because you know they asked you for help they called you you know they said hey i want i want to solve this problem so you want to make sure you're helping them whether that means calling them back a lot of times and then so be it but you can't do any of this if you don't have a crm system and it's not organized so organize hey leads you know prospect applications processing funding things like that you want to make sure they're organized so that way each category or each you know group of leads gets their own unique follow-up the follow-up that you give to the lead is not the same follow-up that you give to the person that's in the mortgage process there are different calls different follow-ups you know so you want to make sure that's organized and that's going to help you convert more leads into applications and of course the notes you know that's also really important with the crm system is that you can write the notes that's also important in converting these leads into applications because you're gonna have that information from them okay you know bob wanted to solve this okay you know tell bob that interests are going up and he wanted the low interest rate so make sure you call them you know you can you can follow up better with that information so that's another great thing about crm systems okay tip number four is you want to make sure that you're holding their hand and holding them accountable what does that mean hey you want to make sure that you're holding them accountable to what they told you hey you know i want to buy in march okay you know call in march hey john you know you told me you want to buy a march let's get you started or you know hey i'll send you the documents next week okay what day monday okay perfect hey john it's monday haven't got your docs you know you want to hold them accountable you want to hold their hand you want to help them you know it goes back to what i said hey they called you to help them with the application to help them get a loan so you want to make sure that you're helping them holding their hand holding them accountable call them hey john you know you told me you're going to send me this i haven't gotten it yet things like that so this is going to help you convert those leads because in the beginning you know people are super motivated about buying a home and then they get some of that negative data of you know hey um you know it's gonna be a high payment interest rates are up they're like uh you know maybe not so you want to make sure you're helping them out holding their hand holding them accountable again you know they make the decision it's their decision whether or not to get a home but you want to help them out because it's a big investment it's a big purchase so you want to make sure you're helping them hold them accountable and i promise you this will help you convert more leads into applications and that's pretty much it for today's video hopefully that was helpful if it was comment down below how would help any tips that have helped you convert more leads also leave a big thumbs up and subscribe for more content just like this i made content on life improvement real estate and business thanks again so much for your time stay in the next video and be great you