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I think not sure I mean for me is the most common question because people want to work in sports and I think they forget about passion purpose and profitability and they limit their point of entry so a lot of people that want to get into sports they're very specific about I want to be the general manager of the Yankees earn or be a sports agent where the reason I excelled in the industry of sports is I realized that it was based off of three things one are skills and so I really honed my skills to be the best at what I did knowledge so I sought true mentorship and knowledge that was necessary to be profitable in sports and then maintaining the inspiration and how much sacrifice are you willing to take so my good friends who are like Mike Tannenbaum who was the GM of the Jets and executive vice president dolphins and they actually and early on in our careers they sacrificed so much more than I was willing to sacrifice because you know I say was it luck those guys worked for like six hundred dollars a month with a hundred thousand dollars of law loans you know and in Cashman you know he interned for free I wasn't willing to do that when I graduated law school but instead I took a different path where instead of starting at the bottom and sacrificing so much I just hone my skills so that nobody in sports could ignore me someday but I learned the business inside and out by being a customer of sports advertising sponsorship endorsement speaking engagements and I learned the business that I had and I allowed my career to involve by picking the industry after I've already excelled in other industries so I use my technology background I use my sales skills to illustrate to other people that wow this guy would be an incredible you know CEO of a sports agency which I ended up does my first problem sports sports what do you think about innovation in the sports I love you know innovation in all industries especially sports because you know sports isn't is really an industry that encompasses all these other right there sports medicine and they all have innovation you know from sports journalism to sports medicine to sports marketing the sports PIA all of them have innovation the thing that I'm most concerned about young people is that they understand the difference between innovation and entrepreneurship and I know we're here and to me you know innovation is is very creative it's very competitive and the reason it's so competitive is there's millions of great ideas out there but the true people write the rate crocks of the world they take other people's innovations like this speedy service system that McDonald's use and learn how to monetize it right and so it's great that you have your own innovative thoughts but to create a career in innovation I know large companies have business units for innovations and they take the brightest innovators in the world to me that's not appealing and I think it's misleading for most of us because we can't survive on innovation alone we can't survive on just creating good ideas we have to learn how to bring it down into the pragmatic world on how to make money from it or do business from it or help help people with it people like dannika making up her own personality and being approachable as well what do you think is the role of the sports agent today in the next five years you know it's still to protect the athlete so the agency thing the the legal side of it is really where the agent has always historically belong now there's managers and PR people and and other things that have really evolved into the social media aspect of it the entrepreneurial side you know mentorship but a true agent really gives you the best protection in a legal sense and that will I think continue on that the best lawyers like Leigh Steinberg the the best agents out there will always be able to be very creative with salary caps and collective bargaining agreements and endorsement deals to maximize the protection oh it's it's huge because it allows even people like me to build my own brand right right now I don't think people understand that there's a huge opportunity with four billion people on the internet and that if you find your own frequency you can have an audience of one or two million dollars as an individual whether you're a third string shortstop or it exports aging as an athlete and you know caring about content and engagement which you know as these traditionally I have done sponsorship deals without even thinking about what I'm actually hurt the athlete because I think I'm not inherently creative I I don't think so because what most people don't realize are the top athletes are the one that get 90% of the money and they're gonna continue to do that because the agencies in the in the brands will have their own social media piece they still will just show up those people now where I think it's interesting is I've always you know looked at and why we won't represent them in Steinberg lower level athletes that don't have the time but still have a social influence and a community influence because people look up to you just because you're on the team and so now we can allow the awareness and profile and branding for athletes that were never known before so I don't think it is any way diminishes the capacity of who's already making the money I think it spreads out the opportunity for those that never were able to make it today who are not engaging in sports why would you tell them to dip their toe into the sports sponsorship field when that might not be great question and there's one reason is people buy on emotion for logical reasons and there's nothing except for children that will move somebody emotionally a larger audience no matter what your product is right I work with companies like L'Oreal and they dip their toe now they have red can bruise the male side of it but the truth is NFL is the most popular sport two-to-one for women in America over anything else and the greatest thing is nothing's more emotional than sports just about anything and now that we have social media you could be in the cross fan or a beau fan or a pole vaulting fan and you can have your own community and advertisers could advertise or endorse or sponsor that specific communities easily so I think you're you're limiting the possibilities and limiting the opportunity of any brand if you don't understand the emotional aspect that supports brains in the table