Empower your production process with deal governance for Production

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hello my name is lauren spahn and today we're going to be discussing navigating management production and hybrid agreement deals for up-and-coming artists the music industry has changed drastically over the last decade we've gone from buying cds to downloads to streaming and the accessibility for independent artists to release music themselves has become more prevalent because of technology and because of these various distribution methods because of that the deals that upcoming artists have been presented with have has changed in order to accommodate for the new ways that artists release music and the fact that artists no longer have to turn to a major label in order to get a deal for their music to be distributed or released as such we are going to take the time to get familiar with the complexities of these various types of deals these deals include management deals production deals and hybrids of those two deals we're going to learn about the mechanics of deal making and what variables are important in negotiating these deals we're going to learn the differences between these deals as well as the separate purposes of them and we're going to learn how these deals may be combined in order to create a hybrid structure the first basic question is how does an artist typically get their first deal the artist typically has key members of their team that may occur at different points in time these key members would be their manager their attorney and or their production company these relationships are often developed organically and over time a for example a manager or a production company may reach out to an artist or an artist may reach out to a manager production company the parties may meet at artist and artist performance they may also be introduced through mutual connections once an artist starts working with either one of these parties they are typically presented with a deal structure that involves the rights that are given to each party a artist at that point would typically turn to an attorney or be introduced and speak with and engage an attorney to help them navigate and negotiate the deal that's being presented to them the attorney will typically first negotiate the material deal points which we will get into when we discuss the specific agreements and once those material deal points have been agreed to then the legalese will be negotiated in a long form agreement at the point that the parties are able to come to an agreement on the long form then both parties will sign and they can start down the path of building the artist's career the first deal that we're going to discuss is a management deal a manager is essentially responsible for running the day-to-day career of the artist they typically do not fund the artist's career instead they act to help further the career in all aspects of the entertainment industry this would include live performances recording publishing agent you know really helping to put together all the puzzle pieces and building the foundation so that the artists can continue to go out and make money and enter into new opportunities a oftentimes artists and managers operate under a handshake deal [Music]