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hi i'm janice partridge bunker i graduated with a bn communications from your school in 2002 or i guess my school but i'm wondering if you really know who i am who i am today not who i was decades ago when i was in college so for example i connect with you online through your emails but when i decide to donate it's usually after student or alum has called me it feels more personal that way you know more inspiring too i also went to three alumni events last year and they were so much fun i'm a legacy my dad's an alum and a long time donor all these things define my relationship with you and shape the way i think and feel about my alma mater now if you can find ways to communicate with me and engage me in the right way in a way that resonates with me i'll be a faithful alum and a dedicated donor and supporter but to really connect with me well you probably need to know more so what don't you know about me i'll tell you something last week i volunteered to set up an internship program with my company through your career services department i also updated my work experience on linkedin and decided to link to your alumni group then i liked you on facebook and started following you on twitter and i really loved what you had to say about the economist article on the next generation of business leaders it was a social media frenzy really and there's more i'm part of your women's giving circle that unites contributions from women to fund grants for college programs relevant to women and i'm extremely passionate about that i wish i could do more so now that you know these things about me does it change your view of me does it change how you'd like to talk to me well go ahead i'm listening how can you and your higher education organization interact on a more personal level with someone like janice how would you embrace all of those potential opportunities to interact if your organization had a complete holistic view of janus and all the different data points that tie you to her you could then use that information to communicate exclusively to her across several channels more than 70 percent of lap's donors stop supporting your organization because they did not receive the right communication at the right time and the supporter felt unappreciated unengaged and uninspired then as communication preferences are tracked observed and honored whether it's email telephone or even television retention rates can increase by 22 percent or more when a constituent relationship management solution or a crm uses analytics to select the best targets for your direct marketing campaign revenue can increase by 10 to 15 percent those are some pretty significant numbers when you have the means to know janus as a person and the chance to communicate to her as an individual there are some very real tangible results like when a crm indicates a donor's potential to make a major gift early enough to place them in a sophisticated automated moves management process you can increase your total revenue from gifts by more than six percent a crm makes way for a more comprehensive view breaks down programmatic silos and allows your organization to make better strategic decisions that result in higher retention rates and higher lifetime values of donors just like janus at the end of the day it's not just about what you know but how you use that knowledge so use it to give everyone in your organization easy access to the information they need to build and maintain alumni and donor relationships that stand the test of time use it to make data driven decisions use it to keep your supporters invested and engaged in your mission use it to be the welcome call rather than the last straw knowledge reveals opportunities it's time to know more do more and achieve more with blackbaud crm