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if you're in sales keeping track of leads  and potential deals in your pipeline is an   absolute must in this video you'll learn  about Ontraport's deals and companies features   which lets you visually monitor deals in your  cell strategies while these two features can   be used separately i'm covering both in this  lesson because they're most often used together   deals and companies are both custom objects so if  you want to learn more about custom objects and   how they work definitely watch our creating custom  objects and using custom objects videos alright   let's talk about what you'll actually use deals  and companies for Ontraport's default structure   is designed around selling to contacts this works  great if you're a b2c business or have a simple   sales pipeline for example if you're selling an  online course this basic setup will work just   fine but let's say you're selling to companies  often selling to companies is pretty much just   like selling to individual people you're dealing  with one person and working on one deal at a time   but sometimes things get more complicated if  you have more than one deal in your pipeline   at a time for one company or you're talking to  more than one person at a particular company   you'll find that working only with contacts won't  cut it but don't worry whether you're a b2b or   b2c company Ontraport has got you covered deals  and companies are separate objects that store   you guessed it deals you're working on  in the companies you're working with   they're linked up and related to each other and to  your contacts so you can get organized and manage   all your communication and data however  you want all right let's get into companies   if you sell the companies the way you sell to them  may not be like a typical b2c sale although you   might normally communicate with one contact from  a company as you get further down the sales funnel   and as the price tag gets higher more than one  person might want to be part of the conversation   you're no longer selling to just one person  you may be selling to 3 5 or 20 different   people you need a way to keep track of everyone  involved in the purchase decision let's say your   company rents out event space and you've got one  company interested in renting it for their annual   conference chances are you aren't just talking to  the ceo of that company about the potential sale   though that would be nice for the sake  of streamlining things you're more likely   talking to that company's event coordinators  planners and accounting team so you'll have   contact records for each of the people you're  talking to at the company but if you were to   try and juggle this using all just the contact  records it would get really messy really fast   you'd have to make sure each contact has the same  company listed and then you'd have to constantly   search or group your contacts and manually send  emails and assign follow-up automations but you   have the opportunity here to automate all of that  and this is where the company's feature comes in   companies organizes this all for you in a couple  of different ways first companies allow you to   organize your contacts in a way that makes sense  this is done by relating contacts to companies so   you can see everyone who works at a company and  communicate with them individually or as a group   when you set someone's company in their contact  record they'll automatically show up in the   related contacts section of that company's  record so you can always see who works there   you can even add each person's title and phone  number or any other field to the subcollection   for quick access to the most important information  about each contact so companies is a great first   step towards organizing communication and record  keeping in a b2b business model but let's go back   to the example of the rental space what happens if  you talk with event coordinators about the rental   while also working with their marketing team to  negotiate photography and videography services to   record the event and this is where deals comes  in so let's shift gears and talk about that   just so you know deals can be used without  companies but these features are often used   together so you're negotiating the rental of your  space with the events team at a company and video   and photo services with the marketing team at  this point it should be fairly obvious that the   missing piece in this example is keeping track  of each deal you're working on with this company   deals are again a new object type just like with  companies deals shows up as a menu item in houses   assets forms messages etc and just like companies  there are new record types associated with deals   so you'd have two deals going on with one  company and however many contacts associated   with each deal structurally this works similarly  to companies deals help keep everything organized   and related a deal is associated with the list of  related contacts just to see saw with companies   by default there are two relationships  between deals and contacts one is called   the primary contact which is a good place  to put the key person you're talking to   and the other is the related contacts which  is where you'll keep everyone else so for your   rental deal you've got a couple event planners  and the accounting manager here and it's related   to the company's record as well in your photo and  video deal you've got a couple marketing people   and the accounting manager again all of this  relationship stuff is viewable from every angle   in other words if you load up a related contact  record you'll see their related deals if you load   up the accounting manager's contact you'll see  two deals versus the marketing person's one deal   and if you load up the deal you'll see it's  related contacts and in both you'll see the   associated company finally you can look at the  company's record and see the deals you're working   on the difference between deals and companies is  their function deal records contain a series of   fancy tools designed with sales teams and their  processes in mind first there are some special   data fields and deal records you can use to  keep your finger on the pulse of your deal   they also give ontraport some data that can  give you feedback about your sales pipeline   and even some projections but more on that  later second when you combine deals with   card view you can turn ontraport into a visual  drag and drop sales pipeline management tool   be sure to check out our video on card  view if you don't know what that is   at this point you can see how Ontraport  is built to meet your sales team's needs   whether you're selling to companies or directly  to consumers relating your contacts to companies   and deals gives you a clear view of what's  going on in your business no matter how many   deals or companies are in your pipeline okay  that was a ton of information don't worry if   you feel like we glazed over a few of the finer  points i did but only because we have a lot of   individual lessons to teach you more about this  stuff watch our navigating deals contacts and   companies video to learn more about how  to use your deals and companies records