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We've compiled a list of some practical PR  tools to assist you in putting your public   relations efforts into action and gauging their  effectiveness. 1. Brand24 Monitoring online   mentions of your company, product, or service  with Brand24 makes it easier to evaluate the   impact of your public relations efforts. You can  respond quickly to avert a PR problem with the aid   of Slack connectors and a notification system. 2.  Agility PR Solutions A paid product called Agility   PR Solutions offers effective yet user-friendly  solutions for your media database, monitoring,   and analytics. These solutions support influencer  identification and outreach, coverage gathering,   and impact assessment. 3. Anewstip Anewstip is  a tool for managing relationships and searching   the media. You may use it to find journalists  and influencers worldwide, search for media   mentions by keyword or handle, and build a media  database of crucial PR campaign contacts. It   provides both paid and unrestricted plan choices.  4. CoverageBook A paid resource that assists you   in finding and gathering any coverage of your PR  content is called CoverageBook. It's an excellent   tool for PR firms creating coverage reports for  their customers. 5. Covered Press A paid solution   called Covered Press streamlines press monitoring,  reporting, and analytics by fusing these three   crucial resources into one comprehensive PR  platform. White-label reporting is another   feature that allows publicists to brand their  own analytics portals and client reports. 6.   Flaunter With the help of the premium tool  Flaunter, you may access brand content and PR   samples for the media. It serves as a venue  for businesses to post excellent brand and   product pictures for sharing by journalists,  influencers, and bloggers. 7. Google Alerts   You may set up email alerts for certain  keyword mentions with Google Alerts,   a simple and free application. Google sends you a  digest email to let you know when a name, keyword,   or link is mentioned online. 8. Mention You may  use Mention to keep track of who has mentioned   your brand in the press and on social media.  This technology can also be used to manage   crisis communications and post to social  media. Both free and premium plan choices   are available. 9. Monitor Backlinks Using the free  application Monitor Backlinks, you can keep track   of who has linked to your website from articles  that have mentioned your business. Additionally,   it helps you keep an eye on harmful backlinks,  disavow them, and maintain the highest possible   domain authority and SEO for your website. 10.  Muck Rack Using the premium tool Muck Rack,   you can find and get in touch with journalists  that could be interested in covering your PR story