Digital lead nurturing for nonprofit

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how can you implement your marketing strategy or email marketing strategy so let's focus on acquisition now at this stage acquisition the intent level of your audience is not very high yes they are showing interest in your company but they are not quite there yet they need more information and more time to trust you as a brand and as a company so it's super important at this stage to create a drip Campaign which means it's a sequence of emails that you send overtime they are quite automated in which you try to engage with your audience and provide value so on day one you send email number one two days later you send email number three uh three days later you s email number four so hopefully week after week email after email your audience is trusting you more they are getting that value so maybe they're going to be more receptive to you when you send the sales email and for this to work properly make sure to segment your email list never send the same email to all of your audience they are different for a reason they have different needs different interest and different Behavior so create audience segmentation based on demographics if you want based on location or job title for B2B specifically or it could be based on interest so if you remember the hopspot example this is their blog and this is their sign up form they ask you like okay are you into marketing service sales or even website optimization so once you select this and you add your email now you enter a specific email marketing flow based on your interest if you want to segment based on job title in your sign up form you can have email address and then below it job title and then below it industry if you want and once they add their information you can segment that based on their demographic so it's super important to do this and it's effective Based on data so MailChimp they did a a small study with 2,000 users and they discovered that segmented campaigns had a 14.31% higher open rate compared to nons segmented campaigns and also had a 10.95% a high click rate compared to non segmented campaign so data shows that segmentation actually works and eventually it will look something like this your drip campaign uh make sure not to spam your audience with promotional emails make sure to provide educational content so the first email can be I don't know a welcome email thanks for joining our newsletter two days later you sent email number two which provides content number one so it's a valuable educational content then two days later you send the third email which is also a valuable educational content and then the last email of that week can be a promotional sales email because now your audience is more receptive to it because they were getting value so for me my I think my magic number I send maybe three emails a week it depends on your business you have to find your own slow maybe you want to send five emails in two weeks so find your rhythm but for me I recommend three emails a week the first two emails are educational and the last email can be promotional so it looks something like this and now it's super easy to implement this thanks to chat BT everyone's new best friend so uh for me I use this prom when I want to create my RP campaign be very you know descriptive in the way you write your prom and of course this can change depending on your business but for me I sent three emails a week two educational and one is promotional and I explained that to chpt hey I want to create an email rip campaign for the upcoming week below are more information about how it's setup so an email should be sent on Monday Wednesday and Friday first two emails educational and because I know my audience I know exactly what kind of content they engage with so before you write this prompt make sure to do some research to understand what topics might be more relevant to your audience and business so for me uh basically it's educational cont about social media trends in 2023 and the second content should be a summary of the book traction which is about awareness channels the third email should be promoting our digital marketing course make sure that the first two emails contain around 200 words write the emails for me and place everything in a table if I go to chat GPT few seconds later guys you can see that okay day one on Monday that's an educational email subject line mastering the social media landscape in 2023 and now the first draft is quite decent actually so of course I can optimize this even more but the first draft is decent day two on Wednesday educational content also which is the road to traction key insights from the book summary also on point then day three Friday promotional email which is to empower your marketing skills with us here we are promoting our digital marketing course hey first name as we drop what I like about this third email tells you a summary of the first two emails I sent during that week you can see it here I hope the Insight we've shared on social media trends and the principles from tractions have provided value now you can take our course so all of these three are quite linked and I think it's a great way for me to take this information go to MailChimp hopspot send in glue whatever tool you're using for your email marketing effort and start implementing this so chat PT I think is going to make a life way way easier and if you want some inspiration about how other companies are creating their email marketing flows I have this cool resource for you it's called good sales ems.com you can see the URL here uh so basically this website has the drip campaign flows of different companies all you have to do is just check them out so let's say I want to check the email marketing drip campaign of AD roll I click on it and I can see on Day Zero what they said then on day three the second email on day five the third email on day 13 the fourth email and so on so I can get inspired on how long I should have you know time between the emails what to write in them and hope hopefully replicate that also another tip if you're going to use chat GPT and if you want to replicate these emails you can feed your exist your existing email marketing campaigns uh to chpd so you can so chat can understand your tonal voice so tell chpt like okay please read the the following emails and understand the tal voice of uh our you know of our company of our brand it's going to do that and then when it Tres these emails it's going to do do so with your tone of voice