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checking out comparison sites reading reviews and asking your friends before a reservation this was a normal process of booking a hotel room back then but today there is so much more what's unique about your attack how is the view how can people reach there and there are a lot of other things about your hotel that you need to plant and believe it or not social media is the best way to Showcase these things it will help you put your hotel in front of your potential customers even when they're not looking for you and in today's video we are going to discuss some best tried and tested social media marketing strategies to get you more customers let's start with one of the most popular social media platforms that is Instagram now of course you know that pictures and videos of your property need to be part of your strategy but now it's time for you to focus on getting your customers and guests to post such pictures and videos on their social media people often put up stories and post about their vacations and they tend to tag the hotels that they have stayed in so you need to make the most out of it by posting or reposting such content on your Instagram another important tip when it comes to Instagram is use human faces as much as possible because such content creates a more friendly Vibe and connects well as compared to static or stock images moving on to the next social media platform that is Facebook now I know Facebook is not as popular with Japanese and in that matter even Millennials don't use Facebook that much but it's a hit among the boats and the best part about Facebook is it not only allows you to stay in the minds of customers but actually help you get bookings for your hotel so being active here is kind of given but what exactly you need to do on Facebook to get the most out of it let's discuss firstly encourage your guests to use the check-ins or location tag on their Facebook when they are staying at your hotel in exchange for some Rewards if not that you can also try out going live when there is a particular event happening at your location or you can even run some Facebook ads your you can either Target p IP visited your hotel or people who have visited your website but never booked a room from you moving on to the next platform but before that if you think that these strategies are valuable then do with the like button so this video can reach other Hotel business owners just like me let's talk about LinkedIn I know what you're thinking you may be thinking that why a hotel needs to be active on LinkedIn right but then you're forgetting about one of the most important things that happen irrespective of the industry that is corporate events and Linkedin can be a great platform to bank some corporate orders all you have to do is post some pictures about the past competitive events that you have hosted and you can also give away some great offers this might help people on LinkedIn to get insights about your hotel and they might even inquire about your hotel for some corporate Gatherings or some proper achievements moving on to the next strategy which is kind of becoming relevant and essential for all the industries that is influencer marketing to put it in one line influencer marketing is it and it's here to stay for some time so you need to try influencer marketing for your attack as a hotel there is so much you can do with influencers let's say you can collaborate with the influencer and offer them a paid trip whether experience your hotel and share their experience with their followers if not that you can offer your hotel as a venue for some influencers even this way you will be covered in the Instagram stories of that influencer and also in the Instagram stories of people who are attending that event oh you can set up a loyalty program or exclusive discount coupons for the followers of that influencer basically when you're collaborating with the influencer you are reaching out to even Their audience ultimately expanding your reach to a wider set of audience now for the next strategy I want you to sit up straight and listen very carefully because a lot of marketers tend to make a mistake but before that if you think such strategies and value to your business then do subscribe to our Channel when planning a social media marketing strategy you need to consider the seasonability factor seasonability is something that almost all the hotels consider when it comes to sales but you also need to consider it while you're planning your social media marketing strategy you will have different goals for your hotel depending upon the peak season or off season you are in in a similar manner your post should also convey similar kind of message depending upon the season for you you also need to tailor your content as per the season let's say when it's off season you can post some discount coupons or some extra offers but when it's a peak season you can post some pictures or videos of your hotel attracting more and more number of people and that's it from my side guys if you are new to our channel do like the video and subscribe to our Channel and for more such strategies you can also check out another playlist that is digital marketing strategy [Music]