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we are about to combine two of my favorite things digital products and sales funnels hey howdy hey y'all welcome back to my channel if you are new here what is up my name is Jessica stanbury and I am pumped that you are here in this little corner of the interwebs you're going to learn all the things you need to know to build a business with passive income where your products sell on their own through your content so if that's something you feel like you need need more of in your life make sure you hit subscribe below okay so you know I talk a lot a lot a lot about digital products right and I've done 50 blue million videos about digital products how to create them how to sell them ideas for digital products all the things well let me just tell you when I tell you that this this is the best advice I will ever give you when it comes to digital products I ain't even playing because in this thing that we call business the more you can get people to spend obviously the better it is you increase your cart value you increase their access to your stuff and you increase the likelihood that they're going to come back and buy more because they're Satisfied by all the stuff they've bought so far and I personally think the best way to increase cart value and do all the things we just talked about with a digital product is to create a sales funnel that has a bunch of digital products in it that'll do all of those things I am going to be enlisting the help of my handy dandy iPad and the fun editing technique that is overlaying the iPad drawing over my face for this video so do please enjoy that but before we get into the actual funnel stuff I need you to know that to kind of do what we're talking about today you do need some type of software so ideally you need software that's going to allow you to do a main offer an order bump and a one-time offer all inone transaction and what this generally looks like is main offer is why they came there they go to buy it on the purchase they're given like a little option before they check out to add a onetime offer and then after the checkout they are given this like wait if you buy this now you get this thing for a cheaper cost then you will if you don't buy it now kind of screen and even though they've already checked out if they add that to their order it will just automatically add it so it's better for everybody all around all right and y'all know that I love stand store which is kind of a really nice beginners option especially if you want something completely straight out of the box to do all this digital product stuff with I really really like stand store I think it's one of the more cost-effective ways to do all of this too and they do have the option to do the first 3/4 of this but they don't have the option to do the one time offer off and you'll see as we talk about this how important that is but I'd rather you just get started with 3/4 of what we're going to talk about then not do it at all so if you want to use stand store they do have the ability to allow you to do an order bump on a digital product that you're selling within the store if you want the full shebang which is what I totally recommend I use FG funnels and FG funnels is kind of a clickfunnels competitor I hate clickfunnels but it's kind of a competitor of theirs and it has this software and this functionality built out so you can have the main offer the order bump and the onetime offer allinone software and I personally love love love FG funnels and I will put my affiliate link to both stand store and FG funnels below but if you're looking to really increase like the funnels you're doing and the like sophistication of your marketing and things like that I would highly recommend FG funnels if you're in that beginner phase and you're just trying trying to get all this right and you're just trying to like do everything and and get everything set up and you don't really want to get too Technical and too crazy about things stand store is what I would recommend okay so we just need a few visuals here and hopefully this little iPad drawing will help you we'll see but first and foremost you need a main offer this is the offer that is going to be the reason that someone came to you this is the digital product this is the thing generally this is going to be a toolkit or like a bundle of some sort or even like a mini course that you're treating as a digital product this also is going to be no more than about $50 okay so no greater than about $50 and there's there's a ton of different ways to do this okay I have done toolkits I have done bundles and I have done many courses at this level I have done everything from like $17 to $47 at this level so just understand that these are kind of basic rules and that's kind of what it looks like but you have the main offer again this is why they came here and I'll give you some examples in just a minute okay then on the checkout you have what we're going to call the order bump order bump we're going to make a pretty circle around that and there's your order bump this is actually on the checkout I'll show you in just a minute what this looks like in real time real action but hang with me this order bump is going to be something that is the obvious next step and next desire for whatever this is so this is going to be something that they want once they buy this and they know that like this is something they're going to do that they're going to be like oh my gosh I have to have this order bump like it's an obvious Next Step it's also going to be about 40% or less of the cost of the main offer okay so if you're looking at like $37 for this main offer this order bump might be 17 or it might be 12 or it might be 9 or like whatever you want it to be okay but it's going to be about 40% of the cost of the main offer and then what happens here is that they check out they go to the checkout they put in their credit card information and they are done on the thank you page for the checkout they are going to get what we're calling a onetime offer or OT for short this is going to be something that is a higher level than kind of what this order bump is for sure and is generally going to get them a quicker result or is going to expedite their process FAS faster in general I like to do trainings here or like additional resources that are really really going to help them again this is on the thank you page so if they say no to this cool they still checked out for this if they say yes to this then the system that you're using will say cool they checked out for this and we're going to add the onetime offer to that and that is kind of how it looks structurally so let me give you a few examples okay so this is actually the page for one of my toolkits and one of my funnels that is built this way okay the literal page is right here so if I send you here and I say hey you want a toolkit to help you create your first digital product and if you'll scroll down you'll see like the sales page for it you'll see what's included so it's a digital product ideal list the pick your pick your perfect digital product guide that's really hard to say digital product creation guides for different platforms and a digital product pricing guide right you can see all that you can read more about it here you can kind of see all the things on the sales page but that is the main product that is the main offer remember the thing at the top it is $37 and it is a toolkit so for me the way I do my tool kits is they're kind of like a workbook and there are video lessons in them there's like resources in them but they're all linked in like one workbook and that way it's really clean and put together and you'll see here on literally on this page and on the checkout page there is a box that's like hey do you want the digital product template pack too so you want to learn about digital products you want to create your own digital products you're going to get all of these things in this bundle but you also want a pack full of templates there's a digital planner template a workbook template an instruction book template so that you don't have to start from scratch if those are the types of digital products you want it's only seven bucks do you want to add it and it's super easy for them to be like yes I would like to add that seven okay so then they'll put in their credit card information and they'll hit complete order and they will be charged $44 for these two things but then this comes up on their checkout so they've already checked out it is $44 the system is kind of holding that with their credit card information so don't worry you're not going to lose that if they say no to this or X out of that screen or whatever right and by the way this is all built on FG funnels so you know just saying that so this is just going to pop up and say get this master class to help you Market your digital products so I'm teaching them how to create them I'm giving them templates on how to create them but how do you actually Market them this master class might be something you really want and it's $67 and they've there's a little bit of a sales page underneath it so I can tell them more information or whatever but there's a button that says yes add this to my order and there's a button that says no thanks I don't want to learn more and if they click the no thanks I don't want to learn more then they get thank you page if they click the other one they also get the thank you page and then the system will process what just happened and either charge them for just the main offer or the main offer plus the order bump plus the onetime offer so it all works like in the system so that's kind of just one option when it comes to creating this type of funnel is to create a toolkit an order bump one time offer I've also kind of flipped this on its head where the first offer is the workshop then there's an order bump then there's a onetime offer that's maybe not a workshop maybe it's the toolkit right I've also done this where the first offer is a mini course um specifically with my course about clickup the first offer is the course about clickup then they have the order bump which is the ability to get templates to help them just import a bunch of really cool stuff into clickup so they don't have to do it themselves and then the onetime offer is a leveled up training about clickup so like I say there's like a million in five ways to do this but if you will take the digital product idea that you have in your head that's just simple and you know one digital product and you're going to charge $17 or $7 or whatever and you can build on that and make a bigger digital product as the main offer and then maybe even add other digital products as the onetime offer or the order bump or whatever you will increase your cart value you will increase the time that the customer spends on your checkout page and you will absolutely increase your sales and things like that this is a really good option if you're wanting to start running ads to your digital products because essentially what this is is a self- liquidating offer funnel my dog rip sir I'm trying to I'm trying to film and you're like did you need your 15 minutes of fame hm sir okay so this is technically a self-liquidating offer funnel so basically what that means is if you wanted to run ads to it ideally you would spend no more on getting someone to purchase than what that top level costs and then anything below that is profit so you're getting them on your email list you're running ads you're increasing your leads and you're also making some profit on the other end one of the most SU uccessful funnels like this I ever sold was for my digital planner when I was doing that so I had the main offer that was the actual digital planner and then I had a order bump that was stickers and then I had a onetime offer that taught people how to actually use the digital planner and things like that and that worked super super super well I could run ads on Pinterest run them to that top level thing and I wasn't even remotely spending what the top level cost to get someone to purchase so the whole thing was profit I was getting people people on my list I was making sales and I was you know getting customers who were going to come back for other things listen I know that was a lot sales funnels tend to make people's brains turn to Mush totally get it but hopefully it was simplified enough to make you see kind of what this looks like and how you can make this happen I'll link Stan store and FG funnels below and a lot of my own digital product funnels that are built like this are linked below as well they're linked below every one of my videos and if you have questions let me know in the comments happy to answer them cuz that's what I'm here for yo peace out girl scout