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how to become a marketing automations expert so in last video we covered how to become a media buyer how to go from a virtual assistant to media buyer so in today's video we're going to be covering another type of position which is the automation marketing automation expert so at fava we have a position called the go high level expert or marketing automation expert which deals with everything that has to do with what happens after the lead has been generated okay so the media buyer typically is the person who runs the ads and then we have the position which some people ask for which is the marketing automation specialist so this person is in charge of creating marketing campaigns that's a text and email campaigns triggers sometimes funnels to capture the leads as well sapir integrations automations etc well sometimes project management so in this video i'm going to be covering how you can learn all these skills and become an expert so the first thing you should be doing is learning the skills required for this job i have personally found methods interviewed more than 100 virtual assistants mini buyers for high level experts graphic designers etc and i'm gonna tell you what all of the best go high level and marketing automation experts have in common first of all they all know high level go high level is a tool that does many things it's a crm it can be used as a final builder can be used to make calls etc and this tool is used in the in the agency space this tool is used across the agency space most agencies in the digital marketing industry use it so for that reason you should know this skill you should know this tool this platform in and out now if you don't know and you don't have the money to learn i incredibly recommend i strongly recommend that you go through through the free course so there is a free course you go high level if you google welcome course high level welcome course there's a free course that costs absolutely nothing so it's free obviously so you sign up with your name and email and you get access to the free course where you can learn this also there are many youtube channels dedicated for example there is a christian seal they go high level queen who talks explicitly about this and there is also of course the high level official channel where they answer many questions they talk about many different topics like creating funnels installing twilio in your hello account installing mail gun sending emails creating triggers using workflows basically what a marketing automation specialist does is building marketing automations and integrations that streamline processes remove inefficiencies make processes faster and more efficient odds so another thing you should be learning is tools related to marketing automations okay some of the most common tools are safer click app asana and monday okay all these tools sapir is used to integrate apps between one another you can also learn integromat i strongly recommend that you learn safety first and you can couple this these two skills okay go high level and safer okay another thing is a project management tool should be learning project management tool pro management tool can be click up asana or monday any of these three if you know the three it's much better because most agencies are gonna use one of these three sometimes more sometimes two so if you come to an agency and say hey you know i can use click up i can use asana i can just go high level savior then you're gonna be much more than a va now once you learn this and by the way sapir has if your university which is absolutely free just google sabre university and it's a video and guide library which basically teaches teaches you everything about sapir click up to click up has a click of university you can learn you can have videos and guides to learn all the functions of click up monday has a lot of free guides on older topics so you can learn click up go high level save your and monday we're basically free also you can go to their youtube channels just in youtube search for sapir click up asana monday you're gonna find everything you need so once you're armed with this knowledge if you want to get your first case study do the same as what would you what you would do if you were a mini buyer just say hey mr prospect you know you help with click up save your i'd like to do a free trial with you so do free trials you're gonna get your first three to five clients okay once you have work once you have actually done work you have solved problems you have created workflows created marketing campaigns create marketing automations create integrations creates apps that's how you call a save your project itself and you should record what you're doing of course i recommend that you blur you blur the name of the client but at least you have a case study and with this case study you should explain in this case that you should be explaining what the problem was what your solution was what the results were after you came in and solved the problem so once you have this case study you can approach other people you can approach other business owners agencies or even local businesses and explain what you can do for them you should be able to articulate the value of your work clearly otherwise you're not going to get higher okay and if you're a virtual assistant who is watching this and you want to get paid more then do what i'm saying you'll be eventually able to charge more you can go from four to six to five to six seven eight some va can become media buyers or go high-level experts and automation sometimes having even doubled what they were making before so it's possible you just need to put into work and study and get a case studies and once that happens you are going to be able to charge more and add more value most important add more value to the company hope that helps of course as always subscribe to my channel if you want to see more videos like this and drop a comment below drop a comment below to let me know what your biggest takeaway was and if you have any question or concern see you next time