Digital sales funnel for non-profit organizations

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when it comes to digital marketing for non-profits your aim is surely not to get more leads or sales then what exactly are you trying to achieve do you want to raise more funds or you want to create awareness for the cause you're working for or are you trying to attract more volunteers for your NGO that's the first thing that you need to be clear about and once you know what you want to achieve you can plan the marketing strategies that we are going to discuss in today's video thank you hi my name is Tani and I'm going to discuss five super effective digital marketing strategies that many ngos have already tried out and got some amazing results I'm sure many of you are aware of Unicef and the great work they are doing for children across the world but what you also need to know about them is how they use social media to create awareness for their NGO they have 10 million plus Instagram followers 9 million plus Twitter followers 4 million plus LinkedIn followers and 620 Kia subscribers on their YouTube channel they're effectively using social media for three purposes firstly to create awareness for their initiative secondly to display the great work they are doing and also ultimately raise funds for such great causes they also post videos from sites and areas that are affected by some natural calamities and discuss about how they were able to help in such a situation so just like them you can use various social media platforms to create awareness for the cause you are working for and make people aware of your NGO but while on social media you should mainly focus on Videocon which is also a next strategy as per a survey conducted by Google an impressive 57 percentage of people who watch your video for a non-profit go on for doing a donation and a non-profit named Doctors Without Borders have understood the power of telling stories through videos and are creating a great impact out of it if you see the YouTube channel they've shared videos and stories of people they've treated they also make videos around topics like hygiene and abortion from women around the world and not just this they even share videos when they talk about the people and doctors that have volunteered with them and they've also understood that their target audience don't always like consuming long form content so they even make YouTube shots of stories or the areas that they have impacted there are many any such non-profits that Leverage The Power of video content and use them in their marketing and communication but when it comes to video content you not just have to focus on YouTube you can post such videos on various social media platforms send it out with your email campaigns and even run or display it on your websites using videos is one of the best ways to communicate your message because you can Target audio and visual senses of your target audience by the way if you are learning something new out of this video do hit the like button so it can reach other non-profits like you if you are the leader or the founder of a non-profit then this strategy is surely for you you have to become a thought leader and create awareness amongst the people for the cause you are working for Scott Harrison the founder of Charity water often talks about and influences people around Water Crisis and how to overcome them he has also written a book named thirst where he talks about his story of how I founded this organization and all the struggles he went through now if you have founded a NGO or a charity there is a quiet possibility that you have good knowledge of the cause you are working for so it would make sense for you to become a thought leader and influence people and make them aware of the calls you are working for you can try and get invited as speakers for events or forums which discuss such topics or make videos that you can post on YouTube or other social media platforms or even start a blog where you can share your experiences readers across various Industries Leverage The Power of their own personal brand to make people aware of the company or the brand they are working for and same can be the case when it comes to non-profits a next strategy recommendation will be PR and pre-influencer collabs very often we see news articles or a YouTube video where they talk about how a particular NGO is working towards a great cause such news articles and magazines not just keep people updated about the current issues and things happening in the world but also make them aware of the non-profit organizations so when you have done some interesting work you can try getting yourself featured in such news articles or some online magazines which will get your NGO the awareness you are looking for you can even collaborate with influencers who are making content around social cause this can even include collaboration with college committees like NSS WDC or any other committee which is working for a social cause let's say your NGO focuses on mental health issues so you can try to get an collaboration Reel with some mental health professional who often share tips or advice on mental health issues this will help you reach a wider set of audience on the internet side note if such tips and strategies around digital marketing interest you then do subscribe to our Channel as we regularly post content around the same if you want to do marketing for a non-profit you know how important it is to have a long-term relationship with your donors you might even frequently receive donations from some donors if you have a good relationship with them and email marketing is one of the best ways to create a long-term relationship with donors and volunteers you can send out emails of how you utilize your fund or even share stories of the people that have impacted because of your NGO and if not that you can send out a simple video of your volunteers working for a particular course not just this you can send out such emails to big companies or influential people in your area so if they decide to go for corporate social responsibility they can fund your NGO or help your cause in some other way when it comes to email marketing few things like having an impactful subject line creating a mailers list and using effective CTS are super important so if you want a detailed video on the same do let us know in the comments below these are some of the strategies that we recommend for your non-profit but as I said in the beginning your aim is not to get more customers so you need to focus on sharing positive stories and the impact that you have created for now like the video if you have learned something new And subscribe to our channel for more such tips and strategies around digital marketing