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hi this is aaron and nick here at digital lead performance and we're excited to share with you a breakdown of our three-phase digital sales process this will be a five-part video series so please stay tuned in today we're going to kick the series off with a quick introduction there are three phases we have identified in the digital sales process phase one website traffic it's no secret today's customers are educating themselves digitally before ever visiting the store the same way dealerships drive floor traffic it's just as critical that the dealer does the same to drive digital traffic to the website phase 2 digital lead follow-up this is where dlp thrives in this phase it's imperative to focus on quality follow-up to convert your digital leads into kept appointments and create an exceptional customer experience dlp establishes builds and maintains positive relationships to get them from their initial hand raise to a kept appointment phase three lead conversion once an appointment shows dlp transfers communication to the dealership the dealer's internal sales team converts the kept appointment into a sale phase three is all about the dealer's internal sales operations and internal sales process that's right so in closing ask your sales staff the following questions ask your marketing manager how are leads currently being driven digitally and to what platforms ask your general sales manager how is the sales team following up with unsold kept appointments how is the sales team tracking and measuring the results if you have any questions or would like to speak to me directly you can call or email me below thank you you