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the b2b world is changing dramatically just look at b2b purchasing more than ever b2b buyers now resemble their b2c counterparts they use powerful online resources to educate themselves about products and services they shorten and streamline the sales process by buying directly through digital self-service channels and they turn to salespeople for help only with their most complex purchasing decisions no doubt Digital has been a boon for b2b buyers but it's becoming a big problem for sales organizations which risk getting left behind as buyers become more empowered and self-sufficient the fact is to remain relevant sales professionals can't rely on the same ways to interact with customers and prospects they have for decades they need to reinvent how they sell to restore their value to buyers how by embracing the concept of digital selling a wise digital selling solution empowers sales teams and it helps sales organizations address their two biggest challenges increasing revenue and decreasing sales costs Digital selling is not just a new twist on old sales approaches leveraging the combined technologies of Microsoft Dynamics and the Adobe experience cloud a wise digital selling approach exposes a new set of skills tools and processes that many companies don't have yet when these powerful capabilities are combined they transform the sales organization in six key ways Digital selling help salespeople use social networking more effectively to identify leads and the right decision makers and then to develop and nurture relationships with them Digital selling also leverages relationship intelligence automation and machine learning technologies to connect and analyze rich data this gives sales reps insights that help them understand what's important to specific customers the fuel meaningful conversations and build trust next digital selling tightly integrates sales and marketing this helps a company to produce high-value marketing content that aligns with the customers agenda and it empowers sales with easy access to content that's critical to regaining sales influence and buyer education and offering evaluation digital selling also helps the company deliver a consistent seamless omni-channel customer experience when it does a company can optimize marketing spend and create more consistent personalized customer experiences next digital selling integrates digital capabilities into sales motions doing so develops digitally confident salespeople that understand the customers agenda and most effectively positions the company's offerings and finally digital selling provides the right set of digital performance metrics that connect marketing and sales activities to financial outcomes this provides a clear picture of digital sellings impact with digital driving huge changes in b2b buying behavior it's time for sales organizations to make their move they need to shed the tools and techniques of the past and embrace digital selling it's the only way to remain relevant to customers in an evolving digital world to explore UI insights on digital selling visit a why comm slash Microsoft and ey dot-com / Adobe you