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ready or not digital transformation is reinventing business as we know it every enterprise including yours now faces a choice between innovation or extinction digital transformation is not specifically about i.t or technology it's about redefining your entire business strategy perhaps even changing your corporate culture to succeed in digital your company should think of technology not just as a support function but as a strategic competency digital transformation is not just about applying technology to your business it's actually about creating entirely new business models on the backbone of technology amazon.com was not just a shop with a website it forever disrupted and revolutionized the entire concept of shopping and more it's now imperative for every business to adapt to and take advantage of the ways the digital world has radically changed consumer behavior and expectations your customers your channels and your competitors have already gone digital as of 2017 mobile devices dominate total minutes spent online searching reading email browsing and buying that's globally from 71 to the us to 91 in indonesia and 67 percent of millennials 56 of gen xers 41 of baby boomers and 28 of seniors prefer to shop online rather than in store and it's not just for retail consumers 55 percent of b2b buyers say they search for product or vendor information on social media and ing to a 2017 cloud craze study 55 of b2b buyers expect mobile access to a seller's e-commerce platform even your own products employees and business operations are already dependent on digital technology the digital transformation continues to accelerate for two main reasons first technology is evolving at an exponential rate second data is far more plentiful and usable mastering emerging technology has always made the difference between companies being competitive or barely keeping up what makes today's digital transformation different is the extreme importance of data not just big batches of data but real-time data data about your consumers data about your competitors data about your supply chain data about your markets having this data and knowing how to use it pulls your critical business decisions out of the shadow of opinion or guesswork and brings intelligent options into the light instantly so your business can do new things and do things right the digital transformation has the potential to level the playing field it provides low-cost tools and enables strategies that give small and medium-sized businesses a fighting chance to compete at the same level as major enterprises successful companies that have disrupted the entire industry often did so by changing business models and processes in ways that vastly improve the customer experience data is what makes these new models possible digital transformation depends on data and data depends on effective collection cyber security analytics and application get the data protect the data analyze the data then utilize the data these are the essentials of a digital transformation and these are the essential skills that your company will either have to outsource hire or train an upskill from the inside do you have a digital transformation strategy ing to a 2017 forester report 74 percent of business executives say their company has a digital strategy but only 15 believe that their company has the skills and capabilities to execute on that strategy [Music] digitally transforming your organization changes everything it changes your corporate strategy it changes your business processes it changes your marketing capabilities it even changes the roles and skills you need to fill in order to bridge the gaps between your company and the technologies you need to master simplylearn is here to help you on this path specializing in online team training for the digital economy simplylearn offers hundreds of certification courses and technologies and practices that are essential for this transformation [Music] contact simply learn today to learn how our online learning programs can keep your team on the well-sharpened edge of digital transformation [Music]