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Digital transformation in sales for Research and Development
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FAQs online signature
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What is digital transformation in research?
Digital transformation is the incorporation of computer-based technologies into an organization's products, processes and strategies. Organizations undertake digital transformation to better engage and serve their workforce and customers, and thus, improve their ability to compete.
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What is the role of digitalization in the research process?
Digitization makes records machine-readable, which you can access through electronic devices, such as a computer, mobile phone, etc. In addition, it leverages data to be preserved, organized, and transformed for machine learning, artificial intelligence, and generative AI.
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What is the main purpose of digitalization?
Digitalization is the process of using digital technologies to transform your business model, operations, and customer experience. It can help you improve efficiency, productivity, and profitability, while also reaching new customers and markets.
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What is the digital strategy of R&D?
A research and development digital transformation strategy is a systematic plan for transforming business processes and operations to increase efficiency and productivity through the use of digital tools and technologies.
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What is digitalization in research?
Data digitization. Numeric data can be digitized by converting it into a digital format. This enables easier storage, processing and analysis of the data. Data digitization is commonly used in fields such as scientific research, finance and weather forecasting.
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What is digital transformation in sales?
Digital sales transformation (DST) is the process of integrating digital technologies into all aspects of a company's sales operations. It is a subset of the broader business cultural shift, Digital Transformation (DX).
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What role does technology play in the process of research?
Technology can be a powerful tool to enhance your research process, from finding and organizing information to analyzing and presenting your results. However, not all technology is equally useful or appropriate for every research project.
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What is digital transformation in research?
Digital transformation is the incorporation of computer-based technologies into an organization's products, processes and strategies. Organizations undertake digital transformation to better engage and serve their workforce and customers, and thus, improve their ability to compete.
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[Music] [Applause] [Music] companies are investing significant amounts of money on digital transformation in their sales organizations however these efforts are mostly unsuccessful because sales managers like alex do not have the necessary blueprint to embrace digitalization successfully alex knows digitalization in sales organizations is a priority but he's not sure where to start the commercial excellence lab of sda bocconi school of management has conducted research over multiple years dozens of companies and hundreds of managers on how to succeed with digitalization thanks to these insights alex can receive all the support to transform his organization sales so what should alex's digital transformation sales plan look like first alex is asked to define what his organization needs to transform digitally and why the areas to transform typically fall into four categories relating to increasing efficiency and effectiveness in internal processes and customer interactions next alex realizes he needs to prioritize which interventions will have the most significant impact on customer experience and company profits alex discovers that most improvement opportunities result from filling gaps in knowledge reach value or speed to address each of these four gaps alex can choose from six digital pathways to define the future role of digitalization next alex should decide how to implement the transformation by selecting from nine key actions which fall into three categories alex must be consistent through his decision-making process choosing the right pathways to fill the gaps and selecting the appropriate performance metrics to track his organization's progress for example to solve a lack of perceived value in the product presentation process salespeople may be supported by digital tools allowing a more personalized customer experience in this case customer satisfaction with the virtual showroom would be an appropriate performance metric with the support from the commercial excellence lab of sda bocconi school of management alex is now mastering digital transformation in sales [Music] [Applause] [Music] you
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