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[Music] [Applause] [Music] companies are investing significant amounts of money on digital transformation in their sales organizations however these efforts are mostly unsuccessful because sales managers like alex do not have the necessary blueprint to embrace digitalization successfully alex knows digitalization in sales organizations is a priority but he's not sure where to start the commercial excellence lab of sda bocconi school of management has conducted research over multiple years dozens of companies and hundreds of managers on how to succeed with digitalization thanks to these insights alex can receive all the support to transform his organization sales so what should alex's digital transformation sales plan look like first alex is asked to define what his organization needs to transform digitally and why the areas to transform typically fall into four categories relating to increasing efficiency and effectiveness in internal processes and customer interactions next alex realizes he needs to prioritize which interventions will have the most significant impact on customer experience and company profits alex discovers that most improvement opportunities result from filling gaps in knowledge reach value or speed to address each of these four gaps alex can choose from six digital pathways to define the future role of digitalization next alex should decide how to implement the transformation by selecting from nine key actions which fall into three categories alex must be consistent through his decision-making process choosing the right pathways to fill the gaps and selecting the appropriate performance metrics to track his organization's progress for example to solve a lack of perceived value in the product presentation process salespeople may be supported by digital tools allowing a more personalized customer experience in this case customer satisfaction with the virtual showroom would be an appropriate performance metric with the support from the commercial excellence lab of sda bocconi school of management alex is now mastering digital transformation in sales [Music] [Applause] [Music] you