Empower Your Business with Digital Transformation Sales for businesses

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hello my name is onm I'm a project manager and Business Solutions consultant we help individuals and businesses as implementation partners for their projects and we hold their hand while they go through a digital transformation Journey but what is digital transformation and what does it mean for you as a solopreneur or a small business owner that's the essence of the video today we're here to talk about what digital transformation is how you can digitally transform and the like please subscribe to the channel so you can learn more about how to transform your business don't forget to comment and don't forget the Bell notification so you would be the first to know when I post a new video digital transformation is incorporation of computer-based Technologies into an organization's products processes and customer experience organizations undertake digital transformation to better engage and serve their Workforce and customers and thus improve their ability to compete and survive in a constantly evolving world of disruptions mind you there's a difference between digitization digitalization and digital transformation although digitization and digitalization are Pathways to digital transformation they differ in their objectives and outcomes the objective of digitization is to convert data from analog to digital such as when paper records like customer information are inputed into a computer system digitalization takes it a step further by leveraging digital Technologies to improve process flows with the goal of reducing errors enabling data analysis reducing cost or improving operational efficiency an example is how you know banks have digitized customers info into their system which allows transfer of money to recipients without having to visit a bank that's one example of digitization digital transformation on the other hand incorporates digital technology in every area of business in order to improve value for their clients in the example that we just mentioned the bank in question will use analytics and insights from the customer data and their beh Behavior to inform choices across all departments such as targeted ads choice of products Payment Solutions or entirely new Services alog together so digital transformation negates this idea of working in silos everybody is now involved in the process so what are the advantages of digital transformation for a business so they may include cost savings by reducing the need for physical information paper based processes and man manual labor digital transformation also gives access for a business to Global markets so the online presence and e-commerce can enable a business reach a global customer base breaking geographical barriers so a business say in Lagos Nigeria can leverage technology and Payment Solutions to sell to clients in say Europe or maybe Australia so a business can also get competitive Advantage so that's one advantage as well of business trans transformation so you learn leage technology to compete with larger organizations to enhance your offerings yet another Advantage is business continuity so you remember when coid struck everybody remembers it a lot of businesses were left stranded digital transformation ensures your business is Nimble and agile enough to Pivot when unexpected events occur by enabling digital collaboration and remote work so that way your business is not left in the dust when there's a disruption so here's what I mean when I say digital transformation for a small business how can a small business digitally transform number one they can Embrace e-commerce so you can create a professional website that enables customers to find you easily so you increase your visibility and access your products and services through that website so you can set up an online store to sell products directly to the customers thereby expanding your reach Beyond just your physical location or your break and model location one way to do this is to leverage WhatsApp business cataloges or post products on Google that connect to your website or better still open a Shopify store you can use tools like Google Maps Google my business WhatsApp business that way you can create product cataloges and utilize data analytics to make data driven decisions AI tools can also help So durable. Co is a good example that you can use to create a website in minutes what the second way you can digitally transform another way is to utilize digital marketing so you implement digital marketing strategies such as search engine optimization SEO social media marketing email marketing and online advertising to reach and engage with your target audience so you use tools like MailChimp which can enable personalization along with metrics from Google that we mentioned Instagram Twitter Tik Tok and other multi- channel approaches to give your business a global reach this way you can measure Roi and you can adapt to the changing Trends as they occur the Third Way is to adopt cloud-based Solutions so you can use cloud-based software and services for functions like data storage collaboration project management and trm which is customer relationship management so we know the big dogs in this uh ecosystem it's AWS Google and Microsoft they the ones leading the pack in this room regard so Cloud Solutions also include enhancing customer experience so you can leverage technology to offer personalized experiences such as chat Bots for customer support uh maybe tailord recommendations you can use it for loyalty programs so one good example is say a CRM like Salesforce Salesforce has something where you can trigger followup actions and provide insights for better customer engagement or you can use something like Adobe Robo help this is a help offering tool that you can use for your FAQs chat boards and more Cloud can also enable your business by automating manual processes so you can identify repetitive and time consuming tasks that can be automated using software or you know tools such as invoicing Inventory management or customer support So examples are simple processes like you know canvas content planner that can enable a social media manager automate scheduling social media posts or setting up automated responses to clients who interact with your business via workflow management in mil chams customer Journey provision or a patient record management system in the health care sector as used in Cony health or you can do more complicated examples like robots assisting in surgeries to enhance Precision whatever your business is you know that there's a space for you in Cloud yet another example is cloud HR Solutions through Cloud Enterprise applications such as that provided from the sponsor of today's video cloud and Lee ding ding ding cloud and Le's integrated and proprietary Cloud Solutions digitize HR payroll and benefits Management Solutions in Nigeria so they provide expertise in the areas of compensation planning benefits Administration payroll employe EMP management Performance Management and a host of others their offerings which are software as a service subscription based models with a pocket friendly flexible pricing structure and monthly or annual payments are customizable based on your organization's needs and they're also scalable as you grow so support is also available while you're on the network and it's multi- Channel as well with sales and technical support and the resource Library if you need it so you can speak to a sales rep with the information on the screen right now to learn more or how you can migrate your already existing system too Cloud inly now back to our list number four is implementing data analytics so you can collect and analyze data about your customers sales and operations to gain insights and make data driven decisions for business improvements so these analytics can be in the form of say customer demographic graffics like their age their location product or service preference engagement patterns and a host of others so this data can help a small business decide what services or products to push marketing on based on client's responses and preference or where the trend is in the market right now in terms of what every other person is offering or what their competitor is doing the number five is enabling remote work so you can invest in tools and platforms that facilitates remote collaboration communication and project management to allow employees to work from anywhere in the world so disruption can happen to your business at any time it is your responsibility to prepare for such eventualities we all saw what happened during coid I mentioned coid again because everybody knew how difficult it was for most businesses the pandemic led to closure of several businesses who were not agile enough to handle change or could not pivot quickly so invest investing in remote work tools are a good start on your remote work Journey so good examples are slack Zoom Microsoft teams or you know the like that you can use for meetings and another example is clockify that you can use for time tracking and time sheets or jira for agile project management team viewer you can use for remote access or you know that you can use to sign documents you can send it to anybody anywhere in the world number six is enhancing cyber security measures you need to protect your business and customer data by implementing strong cyber security practices such as using secure networks educating employees on cyber security best practices and regularly updating software and system you can do this by implementing password policies multiactor authentication password expiry or telling your employees not to use work computers for personal use the seventh of how a business can digitally transformed is to embrace digital Payment Solutions so you provide customers with convenient and secure digital payment options such as mobile payments or online invoicing to streamline transactions and improve the customer experience it is also a good thing to provide multi Channel platforms for Payment Solutions so you have Bank apps you have QR code payments you have options like online payment processors like the popular ones you know PayPal stripe and square you can also use peerto peer payment apps like venmo and cash app or you can put on auto deposit into bank accounts electronic transfers digital wallets like the popular ones Apple pay Google pay and the like and a host of others these are just a few strategies that small business can leverage to digitally transform it can help you know streamline processes enhance customer experience and help your business stay competitive in today's digital landscape while also being Nimble flexible and agile which is the goal of every small business so as you skill remember the seven points that I've given you today if you know of anyone that I didn't mention please mention in the comments section let me know and I'll be able to talk about it in a future video for now you know what to do please subscribe like and don't forget the Bell notification so you'll be the first to know if I post a video like this and I'll get to know if you like content like this and I can put out more of them in the future for now I'm going to see you in the next video take care and have a lovely day ciao for now