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[Music] good morning and welcome to Smart Impressions I'm Rachel your host and I'm here just unlocking business relationships one contact at a time and really I I I love that you're here to join me today there's something very special about today's show content is everywhere and you can't live without it but it has gotten so stressful it has gotten overwhelming and if you're feeling the pain of just having no time to deal with it then you're going to love my guest today so welcome to the show love That vit is here uh VI kadek has been living in Dubai for over a decade and he's created a phenomenal software AI inhibited so that he can support people with this crazy need right we all need it B thanks for coming to the show today Rachel thank you very much for having me it's it's fantastic to be here together with you amazing well I love love bringing in experts are really helping the biggest pains that people are solving especially our community online on LinkedIn as we're streaming live LinkedIn Instagram YouTube um you gotta post right because people won't see you without the posting right must yeah I understand that and I know that you have some stats to share about how what the impact of that posting does for businesses what do you have to share yeah actually actually I wanted to start with this because I just recently Rec L read um a stat from Forbes which said that 78% of people who are appearing on social media out sell their peers their competitions 78% of um of people who are constantly on social media out sell their competitions I think that's really striking striking statistics which um shows that appearing in um appearing consistently on social media is extremely important being in in front of um our potential clients our um our Pro it's really vitally important for our business and if you're not doing that then what you're doing you know like you need to grow your business we all need to grow our business right so being out there being in front of our clients with a with a consistent and valuable content is extremely extremely important for for any businesses and uh if you're not doing that and just really think deep and think hard again and just try to do it I know it's difficult I know it's not easy because um you know I think we all struggle with the same thing um you know we don't have time for social media we don't have um we don't have professional skills we don't sometimes we don't have ideas what to post about um sometimes we struggle with you know how to measure the ROI of it and all these kind of things um and um I do have a solution for that fantastic and you're using AI which phenomenal you know I mean if anyone's not I feel like you're lost in the stone ages but the Today's Show is all about transformation of this digital Innovation and AI is big part of that so I kind of I wanted to start the conversation from really understanding you know what form of posting is really being affected by AI because you're seeing a lot of AI conversations but what is how is it really being impacted by this technology today you know uh sometimes I I I I have to I have to smile when when I having conversation with someone the business owners that they say well AI cannot create post about my my business because you know I want more personalized thing but actually AI can get very personalized and AI can get really very very deep into your business understanding who you are what you want what kind of tone of voice you want to have and then create post for you but uh most of all AI can create a cons consistent post for you based on the um the pain points of your clients or or the the you know the desires of your clients and it can actually create a lot of different variations for you to choose from so I think that's really that's really something you know many times I have this conversation really that people they say well AI cannot create post about me and then I showed them what AI can do and how AI creates or RI creates the post and they are very very surprised you know say oh this is interesting you know the other day I had actually a food stylist and uh and she said well you know my business is very very specific you know I I don't think AI can create a you know post about my business and then I just I just created a post out of AI um you know about about and it says um you know if you don't want your avocado to turn brown just sprinkle it with lemon lemon juice and she was like oh this is really interesting because that's really exactly what I need to do and I said you see like um it's just you know there are a lot of information out there which we know not providing to our clients sometimes we talk too much about our business but we don't really put ourselves in the shoes of our clients and think what are their pain points why are why are they actually buying our solution what is what is their desires what is their struggles what is their you know um pains you know and solve solve their problems you know and talk about their problems rather than saying oh this is the feature which we have or this is the you know the new new new version of our software or new version of our of our product you know rather really put ourselves in the shoes of our of our clients and and talk about their pain points which is much much more well you're you're speaking my language vit I mean this is I can't tell you I'm like on a mission to make sure people understand how powerful this is you know and really changing that Paradigm of communication ingly you know I'm here for human connections now I know AI could be scary for is AI do you see it replacing humans authentic true content in on a you know on a Content I mean I know there's copywriters out there going no but they'll never be against what I can come up with I have creation and I'm capable but do you think that there is a risk there I mean the risk is always there I I I I won't deny it yeah maybe in a in a few years time maybe not even few years but maybe in a couple of month time our discussion will be you know between two of our avatars you know talking to one another you never know uh the AI you know speaking really you know U very very quickly is developing that um but at the end of the day I always feel that the the human involvement is always very very important and actually with the rise of AI the human content or human um touch is even more valuable than ever before that's at least what I feel okay so so you can recognize when when some content is written by Ai and some of the generic content you know for the for the for the menial task the AI is really great and I don't think don't think we should we should like deny it or uh we should not implement it actually on the contrary we should you know because then we will have a more time to take care of the more important task like a human connections you know building the relationships because that's what at this moment no AI can do for you and you still need to take over and still need to to be there for for other people and I don't think you want to talk to me as a as a as a AI Avatar you want to talk to me or I want to talk to you as a human being and that's where going that that will always be there at least that's what I feel so it's basically going to enhance our relationships you know by giving us our time back and giving us uh you know extra support and information to really gather from and I love this part where the AI is you know gathering information with what's out there online you know as a kind of a baseline because there is clearly a ton of information that can help add value to businesses that they may or may not even know about whether it be relevant timeline things you know wouldn't you agree absolutely absolutely and um you know I'm a big um um I I consume AI on on a daily basis and I really really have I in my in my inbox you will see like a number of number of AI tools which are coming up there you know every single day and there are hundreds and hundreds of them really like I think we don't we don't even know that it's just a tip of Iceberg um what we what we know like okay we're talking about CH GPT but you know there are so many other other tools you know which are helping helping with with different different task and different tools which we are not aware of and I think um I just actually before this show I was I was reading another another Statistics you know that for example in us you know many businesses they Implement AI but the main issue which they have is the study I mean they feel like they are not ready they they don't really understand it deeply so so they they trying to implement but but they the pro the main problem is you know how to implement it how to become more efficient how to become more effective and uh and using AI in the right and and proper way so that I have more time for more important task in my company so for example building relationship with my clients or uh building relationship with my investors or uh and other people those things which AI cannot take over yeah so so um me myself personally I really believe that you know being interested about the technology is important because we can understand how many tools are out there which can help us to become more efficient and be more focused on what we need to do in our business and what is more important for me to do as a human being rather than you know spending time or or you know sending emails for example yeah or or being being there or doing some menial task which actually AI can take over yeah so that basic St so it's really optimizing I say that's that transformation you know and and I love that you shared like the the big pain right now there's so much that which way do you go right which way do you go what do you start with how do you you know because at the end of the day optimization is what they're all delivering no doubt right time saving is what they're providing you know but it's how how to implement it effectively and efficiently so that you're not you're not at a loss right by the learning curve that actually has to take place which which seems to be quite High purely because the amount of consumption of different options out there you know and I say like when it comes to uh some of you've created this this idea this concept and this solution you know what really brought you to com you know focusing on this as a solution for clients and and consumers in general um actually interesting story about about this because um you know when I was when I was doing a lot of webinars during the covid I realized that many people they consume knowledge but they actually don't act on it many people they just they just receive you know they they feel like oh it's fantastic you know so many new tools but you know if you ask them did you what what have you implemented from my seminar from my webinar usually they say oh you know life talk over and you know I had to do different different kind of things so so I felt like you know putting more on the plates already busy business owners doesn't really make the big difference I need to figure out you know how to make the life easier for business owners and of course like because because I was doing the social media things and and um you know I was thinking okay how to make their life easier on social media because we all understand we needs to be on the social media I mentioned the statistics at the beginning right um that we need to be consens visible because the visibility brings you credibility and credibility builds profitability that's very very clear um clear line there so being in front of your clients on social media it's extremely important but as I mentioned you know there are a lot of pain points with that I don't have time for it I'm I'm you know I'm busy with my business I don't have my professional I mean I don't have any skills I don't have ideas you know I don't know how to measured it and that's why we BR we brought um that thought was the the reason behind the Som AI where we built basically a platform that automate social media for our clients so we have like a um a customized library for you which builds you content um images and text you know putting it into your content planner and the only involv which is um there from you you need to approve it so you can you can review you can approve and once it is done we will post it on your behalf and we also um see the performance how you're performing with those with those posts so so it's kind of like an all-in-one platform where you can where you can come to and you can get all your content for your social media the main one LinkedIn Facebook and Instagram because that's prob we need for all businesses absolutely so you got the top big three I love that now when it comes to content I want to I know we're short and sweet with just providing the most information for our you know our community everyone's busy these days so if they got 15 minutes to tune in I want to make sure they don't leave without getting some good value that they can Implement in their life today so what are your three top tips of really about um how our our community can recognize and Implement some content around LinkedIn specifically to really add value to their thought leadership in their positioning in their industry so I think I think one one of the things which I always uh always tell to our clients don't don't be afraid to be creative and and and try different things um you know sometimes some people tell me uh well I don't think my you know I I don't get any engagement on my post and when I look at the post first of all they don't post enough so it's not posting enough they post once in a week for example and their post is not really engaging so um don't be afraid to test different things and test it regularly so then you have enough data to analyze it so then you know what works because if you have just one Post in a week what kind of data is that if you have four posts a week well that's a different story right like and now you know like oh these people are interested more in a polls for example or they're they're more interested in my videos or they more interested in my text post you know um so so you have already some data which you can work with and you can focus on certain specific specific things so one thing um definitely one tip is just like post more regularly and try different things so then you see what results that that will that will bring for you um definitely leverage different tools that's the second tip def definitely leverage AI tools whether it's a AI like a CH GPT or um you know the other tools which which are out there now Sonet is is there like clae and and some others so yeah you use those and again like let them create different variations maybe specify and customize it if you if you don't like of course you can always go to the tools like like ours you know Som Som AI where you know we can can create everything everything for you but don't be afraid to use these tools you know that's nothing nothing wrong with that um that's that's so so number one like I post more regularly number two um utilize utilize thei tools and number three don't be afraid to Pivot if something doesn't work just drop it and then try try something something different make sure that your social media is interesting enough for people to read it I always say like a social media should be like a good written magazine you know where there's not always just a interview interview interview interview right uh there's a editorial there's a crossw word there's something you know some some interesting facts you know so be more engaging in your content in different different form of content not just the different variation of of your your information but in different form of so that your social media is actually interesting to read I love that top three tips and your platform they're working with businesses and personal profiles or is it just one they businesses like business profiles as well right y yeah we have actually Rachel we have yeah we have $1 $1 trial for first 30 days so there's no bar low barrier of Entry amazing so try it out test it out if you've been thinking about it just do it already you know that's really what I'm trying to tell you so V I can't thank you enough for joining us today smart Impressions I want people to engage some of these great tools digitally transform for themselves and for ideally their businesses so that they can get the most effect and results and that's really really important so thank you so much for joining us from su. aai try it out check it out you know and let us know what you think bit's here to help you in Dubai I'll see you guys next week but thanks again so happy you're here thanks for sharing you thank you for having Rachel