Unlock Success with Our Evergreen Webinar Funnel Solution

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in this video we're going to tackle why you need another green webinar funnel and how to get the most out of it let's go [Music] hear you I think it's a filter it is I don't know how to remove it oh I'm prepared to go forward with it that's I'm here live it's not that I'm not a cat I can I can see that ladies and gently spins welcome and today we're going to be talking about webinar funnels specifically Evergreen webinar funnels and why you should be using it as part of your marketing plan so we're in the digital age in communication as well it's pretty easy but the constant stream of emails and social media plus and ads can be a little bit overwhelming for your target audience while other streams of marketing and working for example ads or notifications or emails most businesses a friend webinars are performing exceptionally well so what are the the main webinar use cases for Evergreen webinar funnels what industries produce the most webinars well professionals from a wide range of Industries rely on webinars for marketing customer training education corporate communication and so much more software and Technology financial services and education of the list producing more than half of all the webinars in the world nearly 30 percent of all webinars are produced by businesses in the software and Technology sector so you may be wondering if you're using collect funnels or you may be using webinar Jam what's the best way in order to promote your webinar one of the best ideas you can use is to rely heavily on unpaid promotional tactics the most effective being email in fact 57 of companies that use webinars find the email is the best way in order to promote the webinar and when it comes to Promotions one of the best possible things that you can do is to partner with an influencer or a well-known company in your space and leverage their email list to drive more signups now if you've got a live webinar coming up or a webinar that's going to be a part of an evergreen funnel promoting at least four weeks in advance of the live webinar results in 12 more registrations on average but the week leading up to your webinar is when the promotion matters most you'll find that on average 59 of your registrations will happen in less than a week from the webinar going live 17 occurred less than 24 hours before so what this means is that even if someone goes to go and register for your webinar it actually bounces then you can use retargeting ads to get them back you can also resend your emails that you're sending out to promote the webinar and you'll find that more and more people go register so which day is the best to promote your webinar so we'll explain all the people that we're going to register for your webinar then on average you will find the 20 register on Monday 21 on Tuesday 20 Wednesday Thursday is 18 Friday is 13 Saturday three percent Sunday five percent so if you have email invitations to send out don't bother on a Saturday or a Sunday you're wasting your time what's the best time in order to promote your webinar what day to promote your webinar will probably vary by Channel however on average there's a clear Spike between 8 A.M and 10 a.m be sure to send emails early in the morning so they'll be at the top of the recipient's inboxes when they get into the office or on their way to work so you're probably wondering which day should I use in order to schedule my live webinar well most webinars occur on Wednesdays and Thursdays than any other day in the week and is for good reason attendees prefer those days both Wednesday and Thursday have an average attendee count higher than the rest well on a Sunday less one percent will turn up so what time attracts the most attendees for your live webinar and your webinar funnel well 10 a.m and 11 am perform the best by far 10 AM attracts most attendees well 11 am 24 so when scheduling a webinar aim for these times to maximize your attendance the absolute worst times that you can go for are 8 pm 9 pm 10 p.m and 11 pm when it comes to the length of your live webinar 60 Minutes is The Sweet Spot in fact people are willing to spend more time with webinars than any other type of content out there longer webinars indicate quality content your attendance can't find on a blog post or a short video but we often think our audience doesn't have an error to spare your things will actually appreciate the opportunity to listen to experts on a topic they're interested in so don't be afraid to schedule a 60-minute webinar in a recent survey of attendees to webinar they ask what webinar length do you expect and appreciate the most only eight percent said 30 minutes or less well 67 percent sit 60 minutes so how long can you keep your audience engaged with your live webinar well attendees actually have a longer attention spending you might expect an average viewing time for all types of webinars is 50 seven minutes for training webinars 61 minutes is the sweet spot for corporate communication webinars is 55 minutes and for marketing webinars 52 minutes so if you were to take an average attentive score marketing webinars are 23 training webinars are 29 and corporate communication webinars are 34 one of the top tips that we can give for attendee engagement is to turn on your web camera be personable and have fun with the audience so how can you boost attendee engagement well you could have a hundreds and don't be afraid to unmute attendees at any point during the webinar so they can comment or ask questions so you may be wondering how many attendees is good for marketing the average is 56 attendees for training 39 corporate comms is forte attendees 44 webinars are fewer than 25 attendees this means you don't need to panic if you've only got a small audience actually attending your webinar now remember if you've got never green webinar funnel that more than 80 percent of the people that attend your webinars are going to come not in his life but afterwards this means that in addition to engaging large audiences when you're driving traffic through your Evergreen webinar funnel live webinars are also useful for training sessions and interactive sessions scheduling your webinars for 10 am attracts the most attendees by Wednesdays and Thursday webinars attract the most attendees accounting for 52 percent of our webinar attendees and the perfect length of time is 60 minutes so don't be afraid to go too in depth with a topic so there we have it Evergreen webinar for funnels they're fantastic at getting leads and sales [Music]