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hello this is uh keith narcanski from the business solution in this video we're going to talk about managing your prospects leads opportunities this is just a quick introductory video there's uh other videos that will go into more depth but this is the 50 000 foot view unless you've only got 10 customers and we got a few prospects it's no big deal to just manage it on your own but if you're talking you've got you know a couple thousand people that you're trying to market to uh you're trying to look for to do some business with them it gets very difficult very quickly because here's what you need to do you need to know who to call you want to know when to call um if you have a thousand people to to go after you can't call them all tomorrow so we're gonna need some kind of schedule we're gonna need to know that can you can you do 100 a week okay we'll do 100 this week and then we'll do 100 the following week and it's going to take you about 10 weeks to get through it if you're a sales manager of course you're going to want to know well are the sales guys doing um you know their fair share are they actually getting some appointments and are they closing some deals so the first problem is just playing the logistics of you know when you're going to actually do it so it's not haphazard because remember we've got a sales funnel here and uh you know here's the funnel here and we got to bring people in and as they they go down the line until they get to the bottom when we actually close the deal um you don't want to say oops geez i got no sales well we better start doing some prospecting you make a couple sales you stop uh prospecting it needs to be a continuous process so what are we gonna be doing well we're gonna we're gonna grab those thousand people this is arbitrary number and we're going to say oh we'll do 100 a week and we'll do things like okay um it will call them maybe we'll do some kind of direct direct uh direct mail maybe we'll do an email campaign email blast that's extremely popular right now and a good way to go after people and maybe we'll couple that up with with uh you know um send them out something and then follow up by calling them or doing something but the bottom line is you're doing something something in something we need to organize all that we're gonna need mailing labels we're going to know who to email to you're going to want to know who you emailed to what you emailed them so that later on you can follow up with all that know that you've already done them you don't want to be sending them the same thing all over again and that's exactly what happens if you just throw things in and hope for the best now and hopefully some of those people are going to request more information some of those people they're going to put their hand up and say you know what i'm kind of interested over here and you're going to you're going to call them up you're going to set some meetings you're going to have to manage all that we don't know when we're going to meet them because some people are available this week so they're going to want to next week you're going to want to schedule all that you're going to want to know who who am i seeing who are not saying boy did you hear i'm already getting a little bit there's a lot to do and then we're going to close some sales and we're not going to forget about you know who did we forget and who didn't we call and who's in and then we're going to close the sales i'm going to actually do the sale we have to get the money from them we have to produce the product uh service whatever is that we're doing we need to manage the whole process so you can see unless you're only dealing with a couple people or as as i call you're passively marketing you're just waiting for people to come in your doors you can see that you really do need to have a system in place that manages when you're going to see it when you're going to do them and the whole nine-nine it's your marketing campaign but it's in a system that manages the whole process so i hope you got something out of this uh this is uh keith from the business solution and uh for more videos check us out at .thebusinesssolution.com