Boost Your Conversions with Expert Funnel Copywriting

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- If you are a copywriting beginner you're going to love this video because I'm going to let you in on a copywriting secret which is a tool called Funnel Scripts that top marketers, like me use to get a jumpstart on creating awesome copy that connects and converts. Funnel Scripts makes copywriting as fun as filling out Mad Libs. ♪ Your business is about to be richer ♪ Hi, I am Jen and this channel is all about helping you learn how to market yourself so that you can build a business you love and impact the people that you are called to serve. Funnel Scripts was created by Jim Edwards who I found out about because of his business partnership with Russell Brunson from ClickFunnels. As soon as I saw Funnel Scripts, I fell in love and immediately signed up for a lifetime subscription. I'm also an affiliate of Funnel Scripts. So if you eventually end up buying Funnel Scripts using my affiliate link, I will receive a small commission which helps me continue to create these free videos for you every week and help offset some of the marketing costs involved with video editing and production. So thanks in advance if you decide to buy Funnel Scripts off of my recommendation. Please keep in mind, I never recommend anything that I don't personally use and will put my reputation behind. So with that being said, let's dive in to a tour of Funnel Scripts. First, we're gonna take a look at the dashboard and then I'm going to show you two of the most common problems that copywriters have and that is, creating content for social media and creating all of the marketing content that you need to market a lead magnet or a free report. What you're looking at right now is a backend of Funnel Scripts. This is the basic Funnel Scripts dashboard. And one of the cool things that I love about Funnel Scripts is that when you create a project, you can actually save your work. So if you're in the middle of creating a, all of the copy that you need for, let's say a free report, and you get interrupted by the dog, or your spouse, or your kids, or something like that, you can click Save on the project and then come back at a later time and reload it and pick up where you left off. So that's pretty cool. Another interesting thing about using Funnel Scripts is that it does come with some built-in training including Jim Edwards' Copywriting Secrets Masterclass, his podcast, his Funnel Scripts show. He's got trainings and just all kinds of amazing support for copywriting beginners or business owners who just have to do copywriting as a necessity in their business and you just are looking for a leg up. Now, the area that I wanna bring your attention to for this part of the video is the Online Scripts. There are lots of different scripts that need to be written by copywriters. And instead of hiring an expensive copywriter, you can use the Funnel Scripts templates. It's basically like a fill-in-the-blank. I'll show you. A fill-in-the-blank Mad Lib for copywriting. And depending on what you're writing, you would choose the script to help you with that. Let's say for advertising if you're writing conversion ads, maybe you need to write conversion ads to sell your products or services on Facebook. It gives you a fill-in-the-blank Mad Lib style of question and answer to help you create your copy. I think that's just such a cool way to approach copywriting. So you'll see in advertising, this is where you can create your Facebook or pay-per-click or Google ads. It also has lots of other scripts. I'm not gonna hit all of them in this video because I want this video to be short but it's also got scripts for writing great case studies or client testimonials for your business. That the area that I wanna bring your attention to right now though is the content creation scripts that I mentioned at the top of the video. Because this seems to be the area that holds entrepreneurs back from sharing their message the most is that they just don't know how to write content for social media, and they just don't know how to write compelling content that will convert for free reports or lead magnets for their website. So let's dive in and look at some content creation scripts, I'm sorry. And we're gonna go to the Conversation Starter Script. Now conversation starters are basically questions that you would ask your avatar on your social media accounts in order to get them to answer and engage with your posts. This type of social media content is important to write because especially on Facebook, this is the type of content that Facebook wants to serve up to your audience. If you don't have engaging content and question and answer style content on your social media, it's gonna be a lot harder for you to create engaging social media posts. All right. So let's just take a look here. Funnel Scripts does have example projects that are built in meaning you can autoload examples just to give you some inspiration. But even if you didn't have the inspiration, it's really as simple as filling in the answers the best that you know how to the questions that they're asking you. So for example, for content creation engagement posts for social media, it's asking us, what is your avatar's number one most important area of focus? And then answer it in a two to three word keyword phrase. So my customer's number one area of focus is attraction marketing. Attraction marketing. And my avatar's current identity. Currently my ideal customer is an entrepreneur. So I'm gonna put entrepreneur. And if you are a real estate agent, your avatar might be a homeowner or your avatar's number one most important area of focus might be selling their house for top dollar or making the moving process easy, or managing all of the competitive offers. And then your avatar would be homeowner. If you are a life coach, your avatar's number one most important area of focus might be living up to my full potential. And your avatar's current identity might be a working mom. So, you just put something in using your best guess about your avatar, about your perfect people that are on your social media. And then you simply, after you put those two questions and you simply hit the Build button, look how cool this is. And Funnel Scripts is going to give us an entire list of conversation starters that we can copy and paste onto our social media and preschedule those posts. I'll show you how I do that here in a moment. But the cool thing that I love is that if we just hit the Get Results button, Funnel Scripts will give us an entire Word document or a text file that we can download. I'm gonna hit Download, Click To Get Results. It's going to give me a text file of all of the conversation starters. This is probably a year's worth of social media content for my Facebook group, that we could easily plug into our social media scheduler inside of our Facebook group or onto our Facebook business page or onto our personal profile, wherever you're trying to attract your ideal people. So how cool is that? So then you don't even have to sit and write conversation starters. You don't have to write any social media posts, Funnel Scripts is giving it to you. And these questions are really good. So iPhone apps or Android apps for attraction marketing. What is the last picture on your camera related to attraction marketing? How old were you when you decided to become an entrepreneur? Post a recent photo of yourself as an entrepreneur. How do you stand out from every other entrepreneur? So these questions are being generated based off of the answers that I put inside Funnel Scripts. So your text document will look completely different obviously, but I just love the variety of content, the variety of copy, the way that the questions are worded is natural. It doesn't sound like a robot. It sounds like how I would actually ask the question. So I love that one tool inside Funnel Scripts, because it helps me just get my social media content one and done in a very quick format. Now, let me show you my other favorite content inside of Funnel Scripts. And that is the Free Report Script. So if you're like me and you like to create a lot of lead magnets or bait for your marketing, free reports, eBooks, PDFs, magazines all kinds of different, helpful content but you struggle with writing the copy for it, this is going to change your life. So let's just pretend. I'm gonna autoload an example project here, and just show you how this would actually work in your business. So let's pretend you are a commercial real estate person, maybe you're a broker and you wanna get people into real estate investing. So you're gonna create a free report for real estate investors. So you'd put your name, you'd put the website that you're welcoming them to. We could put ProfitHubs.com. You'll type in yours obviously, RealEstateInvestmentProfitHub.com. The niche group of people you target singular would be a real estate investor, plural, real estate investors, the title of their free report you're giving away, local land listings goldmine. So you'll put your free report title there. And then you basically plug in the questions that you're gonna answer in your free report. How easy is that? So what's the first question that you answer? How do you find great real estate investment deals in your local market? What's the second question? How can I get local financing? Third, fourth, fifth, all that. And then it asks you for the big result that you are prospect that's downloading your free report once out of this area of their life or business. The big how-to secret, they really want to know. They really wanna know how to find more deals and get them done even if they are low on cash and have no credit. What bribe do they get when they opt in? So this is a free web class instead of a free report. What's the big payoff? The top five questions and answers about how to develop a never-ending pipeline of buyers and sellers. So what's the big takeaway or reveal? What's the sales page or the affiliate link URL of what you're selling? The title or name of what you ultimately want them to buy. So after you create your free report or your free web class where are you taking them next? Maybe it's to a free pass in your mastermind, maybe it's to join your Facebook group, maybe it's to get on a call with you, and join your high ticket coaching program, whatever. So, they're thinking through on Funnel Scripts the entire sales process. I'm gonna give you copy to help move people from downloading your free report and getting into the next step with you, which I think is amazing. So then the headline for the product service software you want them to buy, use that. And then they do have a headline generator built into Funnel Scripts. So anyways, after we've answered all the questions we're gonna hit build again, just like we did on the content for social media. Look at this. It gives us free report cover letter. Use this as the first page in your free report. So it gives us the copy for the first this page, which is super cool. It gives us a Sponsor Box copy used throughout your report to promote your target offer which is the offer where you're sending them. It's the followup offer to your free report. Free Report Conclusion Page. This is the last page or the thank you page in the free report. Okay. So look at this. It's got Audio Script. Use on a landing page of your funnel or in the upper right on a blog sidebar. So this could be a video script or an audio script, an audio file, or you could just simply copy and paste and maybe put this audio next to your face like it's you saying it. Gives you a video script for your Squeeze Page, gives you Basic Opt-in Squeeze Page with a video template. So it shows you the copy that you need to put on your landing page and even shows you what your opt-in boxes need to be. It shows you an alternative to that by giving you Squeeze Page copy without a video. So if you don't want to have to have a video. This isn't the design, this is just the copy of how to set up your Squeeze Page, how to set up your landing page. All right. So I think that's super cool. Here's an alternative, a basic download page and then it's even got the autoresponders. So once they download your free report you've got the copy for your landing page, your thank you page, your video script, your audio script. They also even give you the emails that you can copy and paste, make them your own. You can go through here and edit and make it your own and put it into your email marketing system. And they don't even give you just one autoresponder, they give you multiple. So here's message number two. They also give you a basic announcement teaser number one to your existing list. If you have an existing list of people that you want to offer your new free report to. Teaser number two to follow up with your list. It also gives you Stealth Closes, which are basically PSs that you can put on top of your existing content. So if you have social media posts, you could put these Stealth Closes as a PS for your web class. I think that's amazing. Okay. So then I'm just gonna hit Get Results. Again, it's going to create a text file that you can edit, copy paste, make your own, and get your copywriting done fast and effectively at a high rate of conversion. Because this system has been created by some of the world's best marketing copywriters. How easy is that? Okay. So those are just two examples of my favorite types of content that you could easily create by using Funnel Scripts. And we're just getting started. I'm not gonna go into all of the examples here today. I just wanna give you a little teaser to introduce you to Funnel Scripts. But whatever you need, it's got the ability to help you write copy without being a copywriter and just being a beginner. It's got email scripts. If you've got events that you do, onboarding email sequences, product launches, promote your webinar. I mean, just all. Mastermind classes, masterclass, masterclass promo video scripts, titles, headlines, and subject lines if you struggle with email subject lines or killer headlines. It's all included. It's all included in Funnel Scripts, which I think is amazing. So hopefully, hopefully you have found this video and this introduction to Funnel Scripts to be very valuable to your business. And remember, this is important because if you learn marketing, then you grow your business, and you shouldn't have any excuse holding you back on why you can't learn marketing because I produce a free, high quality video for you every week here on my channel to walk you through what you need to know and what you don't need to know so that you can learn marketing, and make the impact that you are called to make on the people that you are called to serve. If you're interested in checking out Funnel Scripts for yourself, make sure that you check out the description box below. I'm going to put my affiliate link for Funnel Scripts there. And like I mentioned, if you end up purchasing Funnel Scripts based on my recommendation, I will receive a small commission which helps me continue to create this free valuable content for you every week here on my YouTube channel. So thank you in advance for that. I will see you on the next video.