Empower your business with a funnel for sales for building services

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in this video i'm going to cover these seven steps to create a highly profitable sales funnel from acquiring traffic to creating your lead magnets sales pages crafting your offer getting people to check out the tech behind it all getting people to buy and a lot more and if you stay till the end i'll give you the exact framework and the tools you need to turn your traffic into paying customers and hopefully millions of dollars but before we get started i want to invite you to watch my free master class covers how i make 300 000 a month with my online business 60 minute free training click the link in the description below and let's get into the topic for today so when it comes to making money blogging or on youtube or just any way online we need to start building an email list if we want to create a sales offer and get people to buy something so right now we're going to be talking about how do we do this we first we need to build an organic audience and get them to opt into an email list that is the first step so we need to basically acquire traffic now the long-term sustainable way to build the best possible sales model and business is to do this organically so not just pushing ads random facebook ads and things that don't work that well anymore but actually an organic following through blogging youtube and social media to push people to an offer so we're gonna go through every single step of this but first we have to build an organic audience and get them to opt into our email list now there's basically three organic traffic channels that you can do this one with and that's blog posts youtube videos and social media links in bio so we're going to go over each of these specifically and how to actually get traffic acquire and get opt-ins so this is first like what it actually looks like so basically you have a youtube channel a blog and social media they're all going to one specific offer so everything can easily be funneled into one offer one thing that you're promoting and that can be a landing page so that can be used like click funnels or webflow or whatever landing page software you want then once they opt in they get into an email sequence they can see a training video or a lead magnet then they get then you send them to your sales page and you get them to check out so this is kind of a typical sales process and how it works online so we acquire traffic in our niche through blogging youtube social media we acquire that traffic i have tons of videos and other content on exactly how to start a blog start a youtube channel and all that next we have to acquire opt-ins from these organic channels so when we're blogging yes we want to make affiliate marketing and ad revenue same thing on youtube we want to make affiliate marketing revenue and ad revenue but while we're doing this we should also be building our email list because an email list is a sustainable thing that we own so this can be done you know in the background as well while you're building up your channels and your following and your articles and all of that you can have a formula here to get email opt-ins so how do you acquire them well remember we're pushing all channels to one offer and we'll probably even just start with a blog we won't have everything going at once but for blogs it's all about exit intent over everything so when we go to my website for example you go to my article on how to start a blog and you see it ranks for how to start a blog and you know different blogging terms you'll see that what happens is there's an exit intent an entrance intent pop-up which has free masterclass how to start a profitable blogging business in 2022 and it goes over what you get and this is the email opt-in so you put in your name and email and then you can access this master class so with blogging getting email leads is all about exit intent and entrance intent pop-ups so pop-ups are the best way to build your email list through blogging because it shows up right in your face and you can really tie the offer to the article so for example in my article how to start a blog that makes perfect sense to free masterclass how to start a blog but if you go to an article of mine on like website builders or something it's actually an affiliate link pop-up so somebody that's interested in that might not be interested in starting a blog but they want a website builder so you can really base your exit intent and these pop-ups on the intent of the searcher and how they're getting to your website but that's pretty much the way to do it with with the blog you can use a tool like convert box you can say all website traffic show and exit and 10 pop-up which means when they're about to leave this pop-up comes and then we offer them a lead magnet so for blogs it's very simple you create pop-ups basically on all articles sending people to a lead magnet and your offer and your email list but it's a little bit more nuanced than that because it really comes down to search intent in your content strategy so this is what i consider like informational keywords and content related to what you're offering so you saw that on my blog like i have a lot of different content so somebody that's searching for something like best peo companies and gets to my blog isn't doesn't care about blogging so this comes down to ranking on google for keywords that actually make sense for your offer because it comes down to intent and this inbound marketing if people are interested in what you're offering they're going to be searching and then find your blog based on what they're interested in not just random anything that they're searching to get to an offer because then they won't want it when people actually opt into blog email lists they googled something that was related to what you're offering so that goes back to our content strategy what we write about the best transactional posts in our niche the how to informational posts all that content strategy really dictates and plays a role in building this organic following and actually getting them to opt in because if you have something that's related to what they want the opt-in rates are going to be a lot higher so that's kind of the little nuanced area there but basically the goal here is hit a pop-up get them to opt-in hit you know they can either be sent to a landing page or just a pop-up and get them to opt into your email list so for youtube it's a little bit different blogging is exit intent to get an email list sign up youtube is youtube description so you place a link to a landing page in your youtube description and get people to click that link so each youtube video really if you're selling something at the end of this sales funnel each youtube video should be a lesson related to that so in my course blog growth engine it's 40 hours of video content one-on-one unlimited coaching calls three coaches a huge community live loom video answers a slack group all of those things but to promote these types of offers we have to have a blog have a youtube channel we do it in different ways the goal is maximizing signups so you can do a course called action in your video you can have it in the description and then the lead magnet should really match what the user wants but you can get a lot of email list signups through youtube as well so the third one here is optimizing a social media profile if you have one that's optimizing it for sales so that's a link in your bio so you can do a lot of social media posts always pushing to the same link in your bio which is a landing page going to your offer as well and that's really a simple way to do there's a lot of actually eight figure content creators just selling courses specifically with just an instagram not even a blogger youtube channel you should have a goal so between youtube blogging and social set a future goal get to 100 leads a day it's a big goal we get you know 200 leads a day but set yourself a goal maybe it's 20 a day maybe it's 10 a day when you're first starting out but just be aware of how many leads you're getting into your business next you want to create your landing page so you want to create a lead magnet so a lead magnet can be a lot of different things it can be like a pdf checklist a download a guide of some kind of video there's lots of different things you can do but it's like kind of like a mini lesson that you want to give people as much value as possible in your niche in order to get them to potentially buy something of extreme value that you're selling in your sales funnel and then you know your landing page will probably have three bullet points so a unique value proposition what they actually get when they're you know opting in to get this lead magnet through your email list so the top three things and reasons that they should opt into your email list and then you have your form which is your name your email address and then a phone is optional if you have a sales effort you can do that over the phone but you just pretty much need to name an email with the goal of capturing the email address so to capture an email address you need to provide something of value it's kind of like a trade people are trading away their information in order to get information from you so you need to really tie your lead magnet to your offer and when i first started my blog i went on fiverr basically and i had a fiverr person uh create a checklist you know for me it was like a 15-page wordpress blog launch checklist and i used that for a while to build my email list to like 50 000 people it was a seven day email series with a seven-day wordpress blog launch checklist and it was good i told you exactly what to do but it was just a little mini e-book basically and it actually worked well so you don't have to over complicate it with creating some amazing video or crazy lead magnet you can get it done through fiverr just with canva graphic designer create something simple first just create a version one of it and it can always be updated over time so when you think about creating an automated email sequence we have to talk about how do we do this so they opt into your email list they get your lead magnet now what do we do well if we don't have an offer yet then we can just kind of follow up with them via email maybe once a week or provide them with some valuable content over time warm them up i did this for months and months before i actually had a course a program i was just sending them helpful stuff i had a seven day email sequence teaching them who i am and what we're doing but when we start having a sales funnel we have to talk about what is in this email sequence well we have to talk about the power of repetition because we need people to contest consistently open our emails click links and get them to take action in these emails the power of urgency as well so we can tie offers to timed timed offers we can have things on deadlines we can make sure that people need to get this offer now we can promote discounts and in a seven day email series basically the first email is gonna be your welcome email thanks for joining my email list here's your lead magnet i hope you have a great day nothing over complicated and then over time you can you continue to add more emails into the list so let's say you have a seven-day email sequence email one could be the welcome plus the lead magnet then you could show a couple student success stories if you're selling a course you could also have an email about how to change your life so do i act or not to act what's the power like when i teach blogging it's like what's what happens if you don't create an online business what does your life look like versus what does your life look like if you actually take your power back and start building something for yourself so these are aspirational they're transformative and they're truthful we don't want to promise and under deliver we want to be realistic we want to be our true selves we want to be authentic we want to share this through email and get in people's inbox and just get them to know who you are so that's you know the goal here is getting people to a sales page of some kind so they know your offer they know what you recommend they hopefully like and trust you based on building this and this all comes from earlier stuff organically like for me it's through somebody might watch 50 of my youtube videos before they decide to even sign up for my email list and that's fine because i'm trying to provide as much great content online as i can and then i provide my best possible content and training and support and coaching on limited coaching the actual program and implementation and accountability in the actual paid product information is valuable so that has real intrinsic value and costs money but your automated email sequence just gets people to know who you are and sends things in a follow-up format then you have to create your offer and sales page so you want to give people exactly what you want and this is not about you it's about them so when you're creating an offer when you're creating a course or a program that you eventually want to sell you need to talk about beta testing surveys and feedback so when i started blog growth engine we spent seven months on the beta testing and survey spot so we we had 12 students we went through a live version of the course we asked for feedback we wanted to get exactly what people wanted we surveyed you know what's the hardest parts of blogging what can we help people overcome all of that stuff so it was based on people's you know student success not just what we think people want so then we have a sales page and a sales page should really convey what a person gets when they sign up for your offer so there's the power of sales copy video testimonials and telling them exactly what they get answering objections and having an faq so you can see that all on my blogrothengine.com website so it's the foolproof step-by-step system there's the headline starting grow your profitable blogging business there's a video of me and then it gets into really like become my next success case there's these student successes how they're making thousands of dollars a month with their blog through this course we have a lot of them so far we're just continuing to grow them over time and then we get what is it here's the curriculum all the phases that you actually get in the course when you join you get full and immediate access to this so the curriculum private community unlimited coaching calls weekly q and a's all that stuff the proven proven strategies then it goes a little bit about me then it goes into that and then it's then there's an faq so can you still make money blogging today how is this different from other courses and this is really important we want to tell the story you know before launching this we did extensive research on the course landscape we did we had to understand you know what we're offering this is how we differ so our students are from all walks of life teachers college students lawyers professors coaches our students have a wide range of ages and genders from all over the world we're regular people we're not seo nerds we're not niche site guys we don't live in spreadsheets and reports we just want to build passive income streams into our life there's accountability there's a great group and there's the exact format to do it so a sales page has all those things now this is a web flow page this isn't wordpress this is web flow and it's actually really simple you can hire a web flow developer if you really want to or you just stick make it simple just stick with click funnels or something just a simple elementor page or whatever you want but just make sure you're showcasing some of the things that you are offering in your program so the goal here is to get people to actually want this product and get them to the checkout and then to get people to check out and buy we can talk about the checkout page and that's basically the price if you have any discounts an easy checkout experience so make sure that they have you know access to pay with paypal or credit card tell them exactly what they get you know on the sidebar that can be things like here's you get this much hour as a video this is what you get community all of that you can have testimonials on your checkout page and then just make sure it integrates with stripe and paypal so you can use a tool like thrivecart for this that's what i recommend because it's like a one-time payment and then after that it's there's no monthly payment to use it it integrates with a lot of tools integrates with you know all kinds of different website tools that we use email providers and all of that so it's really easy to use but you get people to check out and buy and then you have to take care of your customers so that's finally the last step once they purchase you have an amazing onboarding experience so we just hired a onboarding specialist to help students as well as our coaches and we want to just build the best possible community of great customer support student success is key here so it's not about me yes i created like the fastest growing blog ever and we you know we have the formula to do it in the 2020s based on ai and you know seo and link building and exactly how to do all that stuff but we really have to focus on student success how do we get hundreds and thousands of people to make life changing money with blogging so that's really what it's all about taking feedback into consideration is important and then the power of word of mouth and goodwill so the more that i get out there you know i just created this youtube channel not too long ago but the more that i do it the more that i hopefully provide the best possible free content out there the more people find me the more people like me the more people eventually join our community join our programs and then become successful themselves so again the sales funnel toolkit looks like this you grow organic channels through youtube blogging and social media to a landing page to get people to opt into your email sequence to give them a lead magnet to get them to a sales page to get them to check out and buy here's the truth it doesn't have to be perfect you basically just create a sales funnel with an mvp or minimum viable product approach make it simple make it you know don't over complicate it and then you can always adapt and make it better over time so if that was interesting to you if you want to learn how i make 300 000 a month check out my sales funnel as well you can look and see how it all works the emails i'm sending you can sign up through our for our community through there learn all about blogging learn about online business make sure to click the link in the description below sign up for that master class 60 minutes of free training condensed into one video so please check it out please like the video let me know if it was helpful on sales funnels if you have any questions on it please comment i'll do my best to answer subscribe to the channel and i will see you in the next video