Empower Your Sport Organisation with a Funnel for Sales for Sport Organisations

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what's up guys it's myles here from athletic agencies and today we're going to talk about sales funnels and i'm even going to show you a super simple sales funnel that we've used for clients to generate thousands of leads and hundreds of thousands of dollars taking these businesses to another level now a sales funnel is a buying process that you as a business leader prospect through so they eventually become a paying customer so it's about turning a prospect who is a cold lead who knows nothing about your product or your service or your business and turning them into a warm lead and even better a paying customer now turning a prospect into a paying customer takes a few things first the prospect needs to know who you are they need to know that you provide a solution to a problem that they're having secondly you need to build a relationship with these people and that includes letting them know that you're a trusted authority in the market and you're the go-to person or business that's going to help them with their problem and lastly you need to make the right offer in order for them to become a paying customer if set up correctly a sales funnel should lead your prospect through all of these steps and turn them from a cold lead into a paying customer and this is what you need to do to be successful in this current digital landscape so I want you guys to be successful so I'm gonna show you a simple sales funnel that we have used as I said to generate thousands of leads and to help businesses generate hundreds of thousands in revenue and take their business to the next level so come over to the whiteboard and let's check it out okay guys so check it out so the first thing that you're going to start with is a traffic source we're gonna start today in this example with the Facebook Facebook is an awesome way to target your ideal customer and to move someone through the sales funnel process so we're going to start by posting a Facebook ad that's going to entice your prospect to click on the ad and provide them to something but valuing for free so once they click on that ad it's going to take them to a specifically designed landing page and that landing page is going to have an opt-in form so you're going to request the details that you want to contact your prospect so it could be their name email address phone number or any other details that you want and once they press submit then it takes them to a thank you page now I think if thank-you page is super important because when they give you their details it's really valuable to you and you want to show them that you care so a thank-you page is a great way to do that now once they've pressed the download button you need to give him your guide so what's going to happen now is an automated sequence of emails is going to trigger so the first email that triggers is obviously going to be the download that you promised and that's going to happen immediately once they press download what I suggest now is that you stay in their emails for the next four to five days and I've got an suggested email sequence that I think you guys should use if you haven't set up any automated email sequences before so like I said the first one's gonna be there download that's gonna happen on day one on day two you're gonna send them a follow-up email now you're gonna ask them hey did you get the email that I sent you on day one and did you get the down or did you read it did you get some value out out of it and you're gonna show them that you care this is the first point in your relationship building process so it's awesome to just get in there feed on the second day and show them that you care on day three I suggest you tell them a little bit about your story tell them why you exist who you are and what services do you does your business provide and even more importantly tell them why your business provides a solution to the problem that they're having now on day four this is important guys we need to show them some social proof that people are getting the same results that your prospect wants out of a service that you provide so show them some testimonials show them some results that people have gotten from your service and show them that it works and lastly comes email five now I suggest you make an offer to your prospect in the email five the day before you just showed some testimonials of people getting results that your prospect wants so now is the time to make an offer to them when they click that offer you're going to take them from that email all the way to your product sales page this is where you already sell this product or service and this is where you want them to convert okay guys so I hope you're staying with me here but we're not finished yet so we've just sent them through a bit of a sales funnel but seven through a landing page a triggered automatic email sequence and then they end up on our product sales page if they purchase then in there perfect that's what we intended but if they didn't don't worry we've got another backup so anyone who subscribes at that landing page phase of the sales funnel then gets stored as data in the back of Facebook and we're going to build what's called a custom audience we are then gonna re target another ad on Facebook to this custom audience and that ad is going to be sales specific so it's basically going to say hey guys here is our product shop now and when someone clicks the shop now' button it's going to take them to your product sales page so this is a second way that you can sell to your prospect obviously we can get a lot more complicated when it comes to building our funnels like this and this one's pretty simple but it is a perfect place for you guys to start and like I said we've used this funnel for clients to generate thousands of leads and hundreds of thousands of dollars in in revenue so I highly recommend used with this now go to your boss go to your marketing manager or go to your agency if you haven't set up sales models yet and set it up because this is going to be the next step to building your business and creating some success in the current digital landscape ok guys so that's it I hope you understand a little bit more about what a sales funnel is its purpose and even setting one after yourself if you did get some value out of this I'd really appreciate if you share this video so we can help as many people as possible that's all from me guys I'll speak to you next time [Music]