Empower Your Business with a funnel for sales for support

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hey what's going on this is Jim Reeves here and in this video I'm gonna show you pretty much the basic layout of the perfect sales funnel for a service-based of business and this isn't it's by no means the the end goal here my own sales funnel and any any sales funnels that I built for my clients are actually more a little bit more involved in this and there's more segmentation things like that but in a general purpose this is a really really really good starting place for any service based business so what happens is you have your traffic and this could be paid traffic it could be Google you know it can be AdWords could be Facebook it could be you know things like doing articles and being on podcast you know being the expert it could be you know wherever you're getting your traffic they're gonna come to your website or they're gonna go to a specific landing page and that can either be a special report or a webinar okay an automated webinar I recommend both and I'll tell you why in a second well so basically the reason that you want to have both is some people are only they're only gonna be engaged enough with you that they want a special report they don't want to sit through an hour-long webinar because they just you know they're not quite they're not quite there in the buyers journey yet they're not quite ready for it okay so they just want a special report and basically what you're doing with both of these the special report and the webinar is you want to you want to educate your prospects and potential clients about what it is that you do and essentially show them that you know what you're talking about and that you're the expert in this field okay so there are a lot of different things that you can do for the you know for the webinar and the special report it's that that be that's kind of a webinar in itself actually just just describing what to do for this but for now just think of it as how do I my potential prospects and show them that the I'm the expert and I'm the person they should be doing business with okay and you should get a lot of ideas just from thinking with that so let's pretend that they come to your website and they get your special report okay so what happens is they go on to a long term nurture autoresponder so this could be 30 days 60 days it could be six months a year however long a timeframe is right for you you know some people have buying cycles that are 30 days long some people at six months some people it's a year I know I've had people in my business said they were on my list for over three years before they did business with me so depending on how much how much capital you have to invest in you know building this sales funnel out depending on the market that you're in depending on how long it takes people to be ready to do business with you there are a lot of kind of decisions that go into determining how long this should be but general you know rule of thumb is between somewhere between thirty to sixty days or so if they don't if they don't do business with you if they don't apply for a strategy session at this point they would go into what's called a reengagement sequence and in this case a reengagement sequence is basically saying okay you know it's been however long three months six months whatever it is and and you haven't done this business with me so I'm gonna try to get you to do something else so in this case in this case what we're doing is trying to get them to basically if they don't reengage with you if they're not opening your emails if they're not clicking your links nothing like that they're kind of weighing down your your email service so you can just put them on a broadcast list so take them off of the you know the odd responder ends and then they just start getting only broadcasts and a broadcast is basically like a manual email sent so if you send them every Friday or you know once a month or whatever it is that would they would go on to just that now if they do kind of you know confirm this reengagement sequence it would be getting them on to the webinar so at the end of the autoresponder maybe you have a four day sequence trying to get them onto your webinar so basically if they don't want the webinar they go on in the broadcast list if they do go on to the webinar they start this new you know this new cycle down here that is the exact same as if they came to your website and the first place went on the web part okay so what happens when they join your webinar is they get taken off all these other sequences first they hit the Thank You page and there are a lot of different ways to do this you know some people it kind of depends on the situation some people want to set them up so that to increase the number of people that attend the webinar other people set them up so that so that you can pre-sell them on maybe your service or a product you have or something like that at the same time they're also getting a voicemail to text saying just kind of confirming them that they you know they started on the webinar and you don't really need that that's a little bit more advanced and it's it's only gonna add a little bit to you know to the overall results that you get and they also get a welcome email so it's you know they it's kind of like hey you know thanks for joining the webinar that kind of thing and then they get a pre webinar autoresponder so er is auto responder they get a pre webinar auto responder okay that is basically an auto responder that pre sells them on the webinar and on you at positions you as the expert and it also pre sells them on the webinar before the webinar starts and that helps increase attendance rates but it also helps increase conversion rates on the actual webinar itself because you've already positioned yourself as an established authority in your field okay so it helps in kind of two different ways now at the end of the webinar we're going to get them into you know a free consultation or strategy section whatever you call it for your business so if they do apply they you know they apply here you talk to them on the phone and you could in here a lot of times all add in what's called a pre framing or a pre pre call framing sequence so basically before the call you know let's say it's Monday and they scheduled call for Thursday between Monday and Thursday they also get a couple emails pre selling them on you you know giving them expectations of the call that kind of thing okay and again it helps your closing rates when you're talking to clients now you talk to them on the phone if they say no they go into your long-term nurture autoresponder or if they were already on it they would just call right to the broadcast list and then if they do convert they become a client and then you celebrate and if they don't apply at all through this webinar okay at the end of the webinar you know you're gonna the call to action is going to be to to you know apply for strategy session or consultation whatever it is if they don't apply okay they get retargeted to your application page so the app pages application page that's you know the the application page to you know the form that they want to fill out to do your strategy session or your consultation and then they're gonna get split into one of three sequences based on and this is don't you know with all of these various kind of nodes in here don't get too overwhelmed with it like you know anybody who's building this for you will do it all for you and even with all of this the the automated webinar software so I use stealth seminar for example they do this all for you it's very very simple it's it's not hard to figure out the important part here is all of the copy and the strategy that goes behind all this not really setting it up that's actually the easy part so they're either gonna go in if they didn't attend they go into one autoresponder sequence and these these three typically are between three to five emails each over like a four five day period so if they didn't attend they get one you know they get this out of responder if they attended but they didn't stay until the end they go into a separate autoresponder and if they saw your offer so let's just say that at forty five minutes into the webinar you started talking about why they should get in touch with you that would be the beginning of the offer so if they didn't get if the earth they saw the offer they stayed until the end but they didn't buy then they go into an autoresponder okay so they don't buy and then you know they they go through these autoresponders they still don't buy then they go into your long-term nurture autoresponder or again if they've already been in it because they went in this special report opted first then they would just skip that and go to the broadcast list and again all of this stuff is set up like for example I use ontraport a lot of my clients use Infusionsoft there's also a hub spot there's you know there's a whole bunch of them of crms they you know you can set up so that if they come through this and they've already been through this long term inertia autoresponder sequence they would just skip over and go to your broadcast okay so that is pretty much the layout of everything that we're talking about here with a service based business that's pretty much you know the the structure of a service-based business sales funnel you know so that's it if you have any questions just leave a comment let me know or if you would like to get in touch with me just go to Jeremy Reeves dot-com and you'll see all kinds of forms there and stuff like that that you can send me an email my emails Jeremy at Jeremy Reeves comm if you just want to send me an email directly all right thanks again for watching talk to you soon