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so i want to talk about specifically your uh legal fund funnel system uh can you tell us about your system's origins and uh and give us an overview of what lawyers can not sort of expect but what can lawyers accomplish how far can they go with your legal funnel system so the first limiting belief that a lot of lawyers have is this legal funnel or funnels and sales funnels that i've been hearing about doesn't maybe it works for transactional or maybe it works for this type of lawyers all that stuff and that is a misconception and it's false first of all funnels work for all practice types it just depends on how you apply it but if you have if you want to get clients funnels is the system systematic way for you to get those clients with that being said the funnel is broken down into three steps first part is traffic or client source whatever you want to call it basically where are your potential clients coming from okay that usually simplify it let me just simplify it for you either it comes from paid ads either you do some some kind of you pay for it or you go produce content and you create value for people to come to you i like paid ads because it's a lot more um scalable able to if it works i'll be able to turn it up it's also a lot more trackable and it's just much and you also get quicker results so i usually tend to always start off with paid ads to be able to prove whether i could generate clients if not if i don't have time if i don't have money then i have more time on my hands then that's when i go produce content and create value in the market so that's the first part second part is now that you've got your traffic then you want to send them to a funnel essentially all that fun line is is is you getting their contact information and nurturing them over time through emails and videos to to kind of get them to not sell them up front you never want to push them up front hey stand up right here instead it's a long elongated kind of process of building a relationship building trust likeability to get them to take your desired action which for most lawyers is to give me a call or to go here to schedule a call and the third part is automation which is basically a series of emails and again uh things are automated to be able to um over and over follow up with your prospects to say hey i know you probably have some questions about this let me send you a video about this hey you probably have these questions or or you're probably wondering you know are you know let me show you these case studies and and by setting up these automations these emails and texts and videos are automatically being sent to your potential clients over time and all those things are directing people to take one desired action which is again give me a call let's go schedule a call or go sign this retain agreement