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the top of a marketing funnel casts a wide net to catch your audience's attention but what if there's holes don't let any of those leads escape with our complete guide to top of funnel marketing [Applause] [Music] hello world Mike ploger back here with vismi who's really the brains of the operation but today we're discussing top of funnel marketing any well-developed marketing strategy will start at the top of the marketing funnel before weeding out the serious buyers from the passive ones it is called a funnel for good reason in comes a large amount of prospects but out comes only those who will take Serious action with your business in this video we're going to refine the top of your funnel so you're not only attracting the most customers but setting them up to continue through the entire Journey leading to more sales and clients for your business shall we before we dive into tactics and examples that you can use in your business let's first just briefly touch on what is the top of funnel marketing as I mentioned this is the very first step of your marketing strategy your top of funnel marketing goals should be to create awareness and generate leads really and even more importantly than just building awareness this building trust a company may know of you but are they confident that you can solve their needs and their problems in a world where there's endless choices in competition with pretty much everything you must stand out from the crowd the best way to do that is by providing value which let's do for you right now with 12 tactics you can Implement in your marketing strategy today foreign tactic number one creating a Blog for your business is a great way to provide answers that your target audience often seeks you provide value through your knowledge all while establishing yourself as an expert in your field while blogs can be less formal you should still cite your sources add helpful visuals and make the content easy to read short sentences bullet points or Graphics are your friends here it's not a full-on research paper but it is accurate information that can bring in random googlers as well as hold on to those who are already frequent visitors of your page and they may learn something unexpectedly data box does an excellent job with their blog posts they get expert insights and they pair that with their own research all while writing posts with facts stats and quotes that are sure to impress their readers [Music] everybody generates content via social media now so you may be asking how is it unique but instead I'm asking you if everybody's doing it why aren't you you should be creating some form of social media content on at least two to three platforms but it's up to you to make that content different from the rest one of the most common content types we see on social media right now is tip sharing whether it's cooking tips real estate advice exercise guidance tips for playing an instrument there's a lot of tick tocks and other posts that are useful for millions of people why because they're creating value and again as you provide value through advice you prove yourself as an expert in your field and don't worry if you're not an expert in social media visme has social media templates that you can edit and post on all platforms Facebook Twitter Instagram Pinterest twitch you name it we have it foreign page takes a broad topic let's say content marketing and then provides cluster pages that break off that topic and answer more specific questions so with content marketing these cluster pages may be content marketing ideas or content marketing examples or content marketing strategies pillar pages will help with your search engine optimization or SEO while also providing readers with tons of valuable Insight HubSpot is a good example of a website that utilizes pillar Pages if you click the software tab at the top of their page they provide different hubs that will take you to the area that you're looking for all the hubs fall under the same umbrella but each is very different in their own right if you have more knowledge and information then you can keep in a short blog post an ebook would be a more suitable option for you or better yet maybe you actually have a blog post that did really well and received an overwhelming amount of views and shares if this is the case dive deeper into that subject of that post by creating an ebook on it these can provide a heaping amount of information that will turn any Average Joe into an expert and one of the best parts is that you can make it free for visitors to read so long as they provide their email address then look at that you have a lead just make sure you pitch just how much value is in the ebook for them to want to spend so much time reading it and again don't worry about the technical aspect of creating an ebook visme has you covered there too with templates like this one available to edit whenever you're ready [Music] another option you could consider if you feel that you have a lot of helpful information to share is White Pages these go deeper into a subject in our very research driven and formal so much so that you may even want to consider hiring proven researchers to do the writing for you or at the very least you want to meet with them yourself before writing to gather as many ideas and as much information as possible quotes from these experts factual statements statistical findings are your best friends here so is this bismuth template which turns even the most formal informational white pages into an appealing document [Music] how does vismi take advantage of the top of the funnel with videos like this one you're watching right now our goal is to educate our audience with these videos so we take topics we know our audience is intrigued by and turn it into a video that they can watch at their own Leisure everybody's different Some people prefer to read when they're trying to learn While others prefer watching a video we provide options for both with our blog and our YouTube channel a billion hours of content is watched on YouTube every day we're just hopeful to Garner a couple minutes of that time and again don't forget about bite size videos you can find on social media too you have options with video so get creative and get to work so people can learn more about who you are and what you do all right back to the medium that I personally consider boring but don't blame me as I'm a video guy research reports provide another Avenue to prove yourself as an authority in your field is there a topic that you've researched before but haven't found many answers to if so this is when you want to write a research report just know that it's not all that easy you'll have to conduct research Yourself by surveying your audience and that can be quite time consuming if the data isn't published by someone else then you must do it yourself but there can be a ton of value in that the next time somebody is like you and looks up what you originally did rather than finding no answers they'll be led to you boom more clientele on their Horizon want to provide value in real time try hosting a webinar these can be consultations paired with q and A's that get you interacting directly with your audience don't hog all the camera time though invite other experts that you can work with that can add value to the experience having additional speakers that may have an established brand that connects with your audience is a great way to increase your following think about it if Elon Musk bold example here but you get it speaks in your webinar there's a good chance he shares it to his following immediately building your own brand awareness it's a win-win whatever you do don't go into the webinar unprepared a branded presentation deck like this one will add to your credibility and help you be more remembered [Music] another interactive marketing tactic that you could use would be a short quiz help your website Visitors by providing them with a quiz that will help them find whatever it is that suits their needs a shoe company can ask visitors questions on Styles colors and purpose for the shoe a paint company could ask what energy somebody is looking for along with how big a room is to gauge what color and how much of it someone may need there's always an option for a good quiz and it's not to be graded it's so you can better understand your audience and their needs a free internet tool that makes someone else's life easier is a remarkable thing and not only that but how many times are you searching for something that seems so simple yet all you can find are paid versions if you have the option to provide a free tool for your audience that will help them do something better or faster try it out maybe eventually you'll have to ask them to pay for it or you ask them to pay for a more advanced version but remember we're only talking about the top of the marketing funnel right now and just getting someone to notice you is important so try it out if you can foreign and as we continue with actionable examples that your audience can take a checklist is another one that can help add value if you're informing or educating your audience and it's a bit of a lengthy process a checklist can immediately simplify it so people are taking it step by step they may see a lengthy blog post and think my goodness I can't do all these things but a checklist can help break it down and keep people on the path to success we recommend you make these with your branded assets checklists are often shared so it's just another way for you to introduce your business to a larger audience have you heard of Coast schedule all of their blog posts are highly comprehensive with checklists cheat sheets and other content that can be immediately used by their viewers foreign marketing tactics is to utilize infographics infographics is vismy's middle name they take confusing data and research and simplify it into easy to consume designs you can have infographics for statistics Geographics processes timelines comparisons and so much more and you can share these infographics and emails and social media posts on postcards however you'd like they're a gateway to longer form pieces and they'll grab people's attention much quicker than a link ladies and gentlemen it is time to get to work you now have a laundry list of top of funnel marketing tactics that can immediately start growing your brand awareness just remember to First understand your audience don't just pick your favorite you got to know where your audience is looking if you want to be found thank you so much for watching if you're the type that likes to consume videos to learn new things especially all things marketing check out our Channel and don't forget to like this video If you learned something new thank you so much for watching we'll see you back here next time with vismi I'm Mike ploger helping you make information beautiful