Optimize Your Funnel Stages Marketing in India with airSlate SignNow

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Your business is structured  around the funnel definitely So your business drives money and you know very well how this  money goes through the funnel and finally hits your banking account, right? It is really important to  understand what your funnel is but this time we are going  to look at the bigger picture   and look at the funnel from three points of view. The top of the funnel, the middle of the  funnel, and the bottom of the funnel, indeed. My name is Valerie, this  is Dashly YouTube Channel. We are delivering a lot of  content about marketing, sales,   support, etc. So everything you need to  build excellent business. Let's start. So there are actually three parts of the funnel: the top of the funnel, the middle of the  funnel, and the bottom of the funnel. They are also known as TOFU, MOFU, and BOFU. That's what you can use during your meetings. Well, anyways it is important  to look at the bigger picture 'cause all your activities that  you're going to do on a weekly basis and you're going to plan on a  monthly basis and yearly basis, all these activities are going to be  around the three parts of your funnel. In other words, you cannot work  only at the bottom of the funnel without paying attention to other parts. So let us see what's inside every part of it. So the top of the funnel is also  known as the awareness stage. That's where you get acquainted  with your potential customers   and your potential customers get  acquainted with you, of course. So the awareness stage is usually the presentation of the information about your company. So you are kind of delivering some  informative content to your audience   and that is definitely the content about your  company, your products and your services. So what can it be? It can  be definitely a blog post,   a webinar, social media post and just  actually social media activities, infographics, videos, podcasts and also all the information  that's optimized by search engine, plus some research like reports,  white papers, free ebooks etc. So everything that you can show at the very  first stage at getting acquainted with your   potential customers. Like, hi we are super  duper company and this is our free book.   Please read it and make sure we have expertise. For example, right now I'm presenting you with   few tips how you can create autofunnel and  pay attention to few of the principles,   so go and grab Seven Principles Of Any  Autofunnel in the description to this video. So now we are moving to the middle of the funnel. The middle of the funnel is also  known as the evaluation stage, so at this stage you are getting  acquainted with your audience and definitely your audience  is getting acquainted with you.   You are kind of supervising your  potential leads, potential customers you are checking if they actually match  your buy persona, ideal customer profile,   are they qualified or not. And definitely your potential  customers are checking your company, if you are actually that company  that may get their money. The evaluation stage is definitely  the time to impress your audience, and that's how you're going to do it. You're going to probably use paid  advertising to return back your audience,   you're also going to share the case studies,  customer stories, best practices etc. Definitely are going to stuff your  social media with all this information and you're also going to run email marketing,  plus definitely some offers and discounts via email or some other means  of communication. And probably   you're also going to use free  downloads, white papers etc. And finally, we are moving to the bottom of  the funnel. The bottom of the funnel is really   crucial. First of all, don't forget that it is a  really narrow stage of your funnel, and definitely   that's where people decide whether they are  going to purchase your service or product. The bottom of the funnel is  definitely connected with the   conversion stages that are really crucial  for your business in general. Well,   this stage is usually about demos,  sales, calls and sales materials. If you're from e-commerce don't  forget to work with shopping carts. Plus, that's where you share  customer testimonials, product and service specification. Like, that  is the feature you need. And of course   product reviews and competitive analysis. Well, these are kind of bases  of the bottom of the funnel. I'm sure you have your own instruments and tools, how you can interact with your audience.  So there is no secret source because you   are actually the only one who  knows your recipe of success.   So again, why is it important to pay attention  to all the parts of the funnel? First of all,   you are planning all your activities ingly. It is actually impossible to focus  only on the top of the funnel. You are going to move your potential  customers through all the stages,   and you should know exactly what you do with them. So make sure you pay attention to   every big stage of your funnel, so that  your business is really successful. I'm actually going to share even more  information about marketing funnels! Don't forget to subscribe to this channel   and check the special playlist with  the videos about the marketing funnels. See you in the next videos! Bye!