Enhance Your Business Operations with Funnels for Business in Mexico

How to create outlook signature

[Music] hi everybody I held your fine this is another podcast of agamas marketing and for this special episode I have with me do you Marcus help me and he's gonna talk about phonons and let me introduce a little bit of him he has dangerous experience on the digital marketing and 22 years of sales thank you for having me it's my first podcast in English that's amazing because it's gonna be a mix of English Spanish and German I think what did you do I have people in Germany because of my native language to find the right customers develop funnel systems to reach the goals the purpose this is my main goal it's more the strategist and the Builder of course because I love to build funnels definitely create something new in this case and present it to my customers and when I see them happy because of the funnel of the idea of the logic and they excel like in sales I'm super happy because I know I built this far we're gonna start from scratch what our furnace funnels it's an easier way than a homepage it's like a tool when you want the special result for example you want to collect d'ailleurs because you have an lead magnet like an freebie an online course or something like this funnel is specialized to convert people on the first visit this is completely different to an homepage because in homepage it's an old model that use share every information you had and when a prospect or a visitor come on your homepage they have to click everything and collect the information and the funnel is only for one thing when you're talking about maybe your new lead magnet this is only a lead magnet on the funnel it means you don't lose people on the way to the opt-in what is this ugly elite magnet a lead magnet is like a lot of things you can video course you can have a case study it means in a PDF and ebook or a free invitation maybe for a convention you give away for free but in exchange for usually the email address that means you can send them emails with offers after they opt-in of innis the process we described when the people put the name or the email address and press the button what are any lead magnets that do recommend more successful or Astorino for now this is a perfect question my recommendation is for a freebie or lead magnet freebie is another word for lead magnet it's a case study that means that you show the people how you fix the problem when you are fixing life problems from people's like they have a bad marriage for example or you fixing increase the revenue for example or you are creative you're an artist you're in singer show the people what you are doing and what is the result on them because in this moment the people the prospect in this case realize if you are the right person for his problem use the case study show the people what is your value and the customer comes from alone could you give us an example of how it works a phone else we're gonna surpass that and on your web page it where it starts the funnel the funnel starts with a domain definitely it means maybe you have a domain like yourname.com slash and then you have maybe a description like my welcome present and this is the domain the people can click and they go to the funnel and the funnel is very simple because you only provide the information all about your lead magnet you describe why it's so important why you have to download this because it helps you to solve these problems and what happened when you solve the problems this is the informations it's all about the lead magnet on the funnel it means it's the same like when you're talking with your friends about beer or your friends it's only this girlfriend or only this beer how many Funes our web page must have usually for every product for every service you need and funnel for example when you cook for your family you put not only one fork and only one knife on the table when you have 12 family members for every member you put a plate for the knife or the put a fork that everybody can have a nice dinner with you when you have a lot of products or many goals you have to create a tool through the funnel that you collect the data or selling products or membership ships for your products because when you're in education a scene it makes the way way way easier because you collect data from people they you can to segment all the prospects or interests to special newsletter or groups maybe you know it when you have a new product it's easier when you have a segmented email list to send them new offers and opposite when you have only one newsletter email list where so many peoples are in and you don't know why what are the resources that are necessary for creating a phone oh it's only two resources necessary to create a funnel first it's an auto email responder like we get response MailChimp Aweber it's a lot out of the market and one funnel software tool it's click funnels and for example you can create funnels landing pages squeeze pages membership areas having a funnel sales funnels video sales funnels describes the name and then the purpose and there have a lot of templates in it makes you easier to have a structure because the funnel it's something in a structure it's like a psychologic way to sell stuff and they almost have the perfect fit that you can choose it's easily to customize them for your now that you are mentioned the email list is so necessary to have an email and platform for the phonons yes because when you collect data from email names or it's so easy when you start scaling your business for example when you collect 100 email lists because of your lead magnet and you have an opportunity to build up this list Google Adwords or Facebook and searching for people who are similar to this and this gives you a chance to scale your business much faster in an offline world if someone wants to start a funnel what are the steps that the person must to follow first he needs an idea in their vision okay for example a friend of mine she fell in love with tea and this was the point that she is creating tea on her kitchen table and selling this through youtube and all this kind of stuff after she recognized that she can use funnels she increased her income with teas tremendously because this is a simple way only for one purpose that you can use to increase your sales to increase your collecting your data or what kind of purpose you have we're gonna suppose for you giving an example the people who will listen and can imagine I'm supposing that I'm on a web page I have download these little magnet and then what it should happen after they download the case study in this case I will give a wreck the case study is better to put everything in one video because the PDF when they don't know the PDF they stop to recognize all the old stuff from the fun of it when you start with the video they opt-in they look watch the movie for example you can start immediately with up-sales means you will go further in the process after they log in will watch the movie you can have a break between the movie or can offer him maybe a consulting call or a digital course for this little bit of money it's maybe between 10 and 50 dollars and then you can segment the people on the hot buyer means that people they spend money for the problem or people they don't spend money right now and after this first step you're checking out if somebody's spending money you can offer them maybe the full package of your solution means after the 50 bucks the people got spending you can put your best premium solution for example like maybe five hundred bucks we have to be clear not everybody is buying all the stuff it's only a percentage this is the purpose of a funnel that you make money immediately and don't have to wait and build up even marketing and maybe in two weeks you have a call with them the funnel is a simple fast way to segment people buyer or not buyer wow that's really interesting because that's a key for everybody knowing that a video you can track them for knowing if it is working of if it is not yes so when the people go in in this case is not finishing the video do you recommend the remarketing definitely we marketing or retargeting maybe for some people they are new to the branch retargeting is something like you use an pixel pixel is a data you collect and you can follow these people who break up with the video watch the video and fool to bring him back to the process this means reach because you don't want to lose them because he started already with the video it means he's super interested in this and this is my first recommendation that you build up in an analytics way because when you build up a funnel you need definitely some third-party tools like Google or Facebook to track where and why the people get out or wider by I remember the first meeting that we had we were talking about the phonons and how you can upsell product that you were considering is bugging I'm going to put an example I don't know if it happens to you you think that you are buying one we're gonna think about T dollars and then appears a window which says hey if you want to join to the Facebook group which you want the e-book to you only have to pay 15 dollars more you say okay well I am booting this one and the other one is good I can do it what is your personal opinion about this first of all say we all victims of on a marketing when I order my ticket to fly from Berlin to Cancun you put you searching for your flight you put your flight and then you will have insurance or you will sit on the window you will have meal you need the cinema package bundle makes sense because yeah of course I will eat something on the airplane in the 10 hours flight of course I will sit on the window to see the clouds and everything makes sense and this is a purpose of the fun everything you will sell has to make a sense for the people they have the problem with this example that you are saying yes it means that not exactly what you are selling is what you're gonna earn a yes you can earn more definitely definitely Wow but everything obviously is is not magic it's a process definitely yeah because it may it has to be yes has to make sense for yourself because when you're searching the internet and maybe your offer is catsup for example yeah and you will buy catsup ketchup cats get ketchup I want to try and say it in Spanish Quetzal oh I'm so wrong no no no wait a minute in Spanish is catsup o-katsu yeah you know katsu yes I know it was cats okay imagine you will buy something in internet for example ketchup and you go to a store and you buy one bottle of ketchup and then in the process its sheets for your bed but that makes no sense ketchup and bed sheets make no sense to the customer but when you're selling them maybe oh you can receive three bottles for the price of two this makes more sense to them or when you're solving ketchup you can sell them spaghetti for example oh you can solve them price because every fries with everything what you take my money everything is matched to the first product and makes sense to the people whose is willing to buy they would buy and you have a lot of potential on the table when you don't use phones this is the truth what their data commendations that you will do to the audience that is starting from scratch with the phone else what to sell for this reasons you need a value letter in English a value letter is nothing different to your product line in a stream life means you have maybe three products and the trip products have different prices but it's maybe in the same niche then you have to figure it out what is the first step an interest or prospect has to go to solve the problem for example when you have you're having a date the first step is not getting to the church and getting married first step is oh my gosh I hope I survive this night or what I have to talk to him or her this is the first step surviving the date and after the date you decide to see him or her again and this is the same process like in business it's like flirting in a relationship and maybe this helps the people out they starting from the scratch they have to think about step by step to going to your main goal they have to imagine what is my product what is the easiest step my prospect can do for now and sometimes when you only have one product for example you're a coach or something like this taking consideration that you maybe split your services in three parts or two parts or five parts is there a lifetime for a phone oh yeah of course because it depends on your audience okay when you have a small niche maybe from five thousand people because you're an extraordinary artist for something like this it's maybe not that you have millions of interests in your product or in your solution this is one thing you have to consider first or taking consideration how big is my audience but the good part on funnels is when you solve this problems and you succeed with one funnel not depending on the niche you can open in every niche because when the funnel is running it runs for every niche and every branch and every product and every solution that is amazing a funnel is an automation yes right because you do one in the process can repeat over and over again and this time when your funnel is working because you're sending them traffic traffic is super important because of funnel without traffic it's like thirsty man in the desert it's not helpful this is one of the main topics but you need traffic but when the traffic it's coming and coming and coming definitely you have six times more sales than an ordinary hole with the funnel is there a way to know if it is working of if it is not yeah of course because when you're sending for example for test thousand people on the funnel and you convert them maybe with 1015 person in the first step in the second step maybe 25% but not 25% from thousand you have to take in consideration when you have 50% in the first step from thousand visitors means you have 150 and from this 150 maybe you convert to many five percent well and so on and so on and so on this is the way you can figure out it's the funnel working or not I always say in marketing is not about if it is fine not fine no no it's about numbers if it is working because I know a lot of entrepreneurs outside they're thinking of oh wow everything has to be nice if it has to be so creative because I'm an individual and this is very important don't get me wrong but when you have a job your boss is only interested how many hours you spend on the work it means numbers when you don't bring the value you promised him you get fired why this would change when you get an entrepreneur numbers is the most effective way to test or to figure out if you are successful your bank account needs numbers and not a nice fairy tale story Wow that is true when you are doing something that is new you have to invest whether time or money yes but what about the balance talking about funnels it's ridiculously small because when you want to work with funnels and an email autoresponder the only invest you have to do in my case because of my recommendations it's around 100 that's all except definitely when you're working with ads or something like this but only the funnel that is working and you collecting emails it's wrong 100 bucks that's all well 100 bucks you have an automation you that includes landing pages includes emails includes checkout page yeah well this is missing maybe the most important part but yes a lot of people that struggling outside to have a checkout process a running smooth checkout process and this is also included in this platform click funnels and you can setup this in maybe 10 minutes and you can use paper you can use stripe and many other payment processors credit card everything you can but you can set it up in 10 15 minutes and you don't have to be an expert and now imagine when you have a home page maybe build up through WordPress you need maybe tremendously amount of third-party tools yeah and check-out process needs more money it's an easy way nowadays to build funnels definitely and only one example maybe that you can imagine the difference nowadays for the funnels exists long before I thinking about online marketing but in the past only the big companies like coca-cola Lufthansa you have an airline here in Mexico in Mexico you have it mmm what you have an airline here in Mexico it's like our Mexico I don't know a domestic Oh Alberto Mexico I don't make oh yeah exactly this airline they have the money to build up home pages and funnels in the past but they spend ridiculously high amount of money because imagine when you have a running funnel that makes you may 10,000 20,000 per day per month per year means to a table sh2 design to coat this funnel it's around 50,000 or more bucks 50,000 bucks to have a funnel but nowadays you can do it by yourself and you only have to spend 100 bucks now and this is a big advantage for everyone in the planet because it's not necessary it's not important where you come from you can sit in on Lulu and Novi you can sit in Africa you can sit in Mexico and in Europe but everyone has the same chances well this is very liberated in the case of clickfunnels do you have to give a fee for using the checkout or is included in the price it's included in the program the only fees you have to give is maybe on stripe or PayPal that's all okay but this is external and this is because of the platform yeah yeah no you don't have to pay in this case clickfunnels any penny to use check out funnels why you recommend click funnels for me the biggest reason is the founder it's Russell Brunson and all the free stuff he's giving to the people educate them to build the best funnel on the way for me in my perspective it's the best tool on the market what that any future that has click funnels then you say well this is the platform you have to use do you got so much free education on this platform to create the best funnel for yourself and your product on your services or whatever you are selling an Internet click funnels is a good place to be from and from the scratch means you know nothing you know nothing about building up a web page or home page you're completely new and this topic but when you work with this software you receive every education you need to succeed with EECOM or internet businesses and how did you find clickfunnels until I was 35 I'm working for companies and I thought I make my carry year getting upset of myself and this was the time I searched in the internet for a solution and from my luck I met a girl in these days and she opened me the world because she was traveling and go to the University and others and this was so interesting to me it's not the 19:5 that I have to be in work that people say how to do stuff in my case I'm very talented to do stuff and it's always the same I've been in the company and almost one of the top three and the companies because I'm smart and processes and thinking in logical ways and this is the reason I finished my work maybe in the half time of my colleagues but the company forced me to stay the whole time it means they forced me to do double the work than my colleagues but pay me only one that doesn't fix no they'd never fix that because it's cheap for them oh this guy do this stuff in four hours okay he has to stay eight hours we don't let them go further because we have an old model nowadays that people get paid by time suits yeah and this is so donate that nobody can imagine you're paid by time it's in my case in my opinion because it's not the quality standard that you spent eight hours to clean your house or you need only one hour ok because the result is the same definitely yeah and this one the the time I touched the internet for a solution let me say that I met Marcus because I asked one day on Facebook could we talk about one else and he said okay like this meeting is in the other week we can see us and I say wow that's incredible because in that moment I told you we're in Germany but the world were you in Hungary or in Ukraine I guess was Ukraine maybe and what is this acne a digital number for you yeah for me I guess nowadays it's many definition of digital nomad the digital moment is a modern norm of an freelancer or employee who does don't need to be on one spot every day it's not important that you be on one place every day because you can work remotely remotely means you work through the internet and this means you can be on every place you want with your work and this is like digital moment it's like yeah a modern way to be an employee or to be an entrepreneur talk a little bit about how is your digital nammed life since I discovered clickfunnels sorry for all the advertise here after I discovered this funnel education systems my life changed completely I went from employee to with all-time digital nomad this means I am always traveling not every day but I can't travel every day when I want I don't have a home anymore like a home base it's almost three years and three months right now this is the duration of my traveling after I discovered the funnel stuff I learned everything through books and through the other education what this platform gives me that's all my education and now I can't travel yes and you're an expert on clickfunnels where are the cities the countries where you have given conferences in Germany Austria Poland Hungary definitely and in Bali Indonesia the name yes Wow or you have another job in other podcasts that I recover with a friend she said the most important for the business is to have clients yeah because if there are no clients there is not an income and if there is not an income it's not a business of course it's a good example because you can only be in a relationship when you have next to you a girl or a man or whatever a man or a man or a girl or a girl but without the another human you are not in a relationship definitely yeah this is a reason you need clients and when you don't have clients you don't have a business you have a hobby there are people who say that marketing and sales are different and they have to work indefinitely now that you are telling about funnels the people can realize is a match between them you need marketing you can have gold in your pockets but when nobody knows you have gold in your pockets nobody will buy it from you but in the other hand you need people or you need the knowledge to sell when you have an egg tremendously good marketing but you are fail in sales you get sick of yourself because you need maybe 50 peoples to convince them to sell your 50 bucks product but in marketing you spend maybe thousand dollars every month it's not equal to succeed in the world you need in one case a guy or girl who's an expert in sales or in marketing or educate yourself in both of them I started first with network marketing when I was 29 and I've been in the company almost 6 or 7 years but this was my breakthrough because I learned everything I need in network marketing to succeed nowadays you have matched the experience of say that you're had with the digital marketing knowledge and you can create your own business yes yes and the smartest way to start all over nowadays is how and other people to solve problems what are three recommendations to improve the funnels the first thing you should do is focus on your main topic because it's like the USP the unique selling proposition means everybody know you are really good in one thing example maybe some of the listeners know Cristiano Ronaldo it's a soccer player from Portugal and he known for striking goals and this means a new case when you have a home page of web page or something like this focus on the main topic you have when you help man's to find the right woman this is your topic and talking only about the topic and offer them your best service maybe can be a lead magnet what we learned in this podcast today or your first product this is the first step you should do clean up get rid of all the informations on your website and focus on this only one topic step number two is oh I said it already get rid of unnecessary information nobody nobody cares about your life or explanation of your services and why you create the services and forget the egg yeah forgot in this moment ago because it's not imported in this moment don't get me wrong it's important for the people in the second step because when you are a lifestyle coach for example you need the matching situation I will explain it later little bit but get rid of all the unnecessary information the only thing why the people come to your website is they see an ad they receive an recommendation they really watch the movie on YouTube or listen to Podcast in this case and then they research you because they think or maybe he or she is my solution and then in first step you only need information about the solution and when you solve the solution what declines your testimonials for example says about your services this is the most important part it me that means focus on what do the people can find for them yes it's not about the enterprise is about how can I help you yes okay and what it would be the recommendation number three the number three is work with a video who offers you service and explain to them what they can achieve with it in maybe 20 days 90 days weeks or months example I'm a victim of marketing as well because in Germany is one guy it's in personal trainer and he created an incredible offer in German occupation advert Amsterdam means you see the results on the beach wow this is a topic maybe you can expect what do I'm talking about yet so obviously Fitness six-pack and all the stuff what man's needs maybe but I'm a victim of this and he taught me in seven weeks you get your beach figure you get in shape in seven weeks this is a hook up hook up is a trigger what brings me to the offer for example you need to hook up it's like when you go fishing you need to hook otherwise no fish will bite and this is the same in warmer market work with the video explain them your service and why they need you what the result they can expect and just for I've been up close to this recommendation how long it must be a video oh this is a great question because a lot of people talking about 30 minutes 40 minutes five minutes Frank Kern is another marketer very good marketer follow him it's guy he discovered or revolt that the best video for it it's between five and eight minutes and you need subtitle subtitle in English and Spanish in your language and your age imagine it's only an example you're sitting in the conference you're sitting on them on the toilet for example and don't get me wrong most of the people don't switch the sound on and this is the reason you need subtitles for me it's everything is nice when I can read it yeah yeah meet you you to meet so it may be a lot of more people even if it is your own language because sometimes what was the world yeah because the next scent sometimes in Germany maybe it's in Mexico is the same in Germany we have a lot of accents it means when you came from tuning in it's different to northwich lon or when you come from Bayern it's different to the people in my misfolding it's only the country the states of Germany here in Mexico happens the same because even other many people speaks in Spanish language is not the same the accent of the north of Mexico than in the center and this is big advantage when you have a subtitle only when you don't know how to improve your skills subtitles my recommendation upload your video on YouTube there is a function transcription YouTube transcribe your video when you talk Lear it's super easy and cost you zero money transcription in English yeah maybe in Spanish a little bit different but then you have the whole text you're talking in like it's like a kind of PDF and you only have to copy and paste it you have shared with all so much valuable info because you have rebelled more more than I expect and I think the audience also gonna be crazy with this info it was a pleasure that you have been part of this podcast that you say yes very much to be honest it's my first in English and maybe some it was nice to be here it's a pleasure for me and I'm really really honored to speak to your audience ah thank you and if the people wants to know more about funnels how did the people can contact you do you have three ways to reach me out first is my webpage is Marco salvage comm I spell it for you ma are k you sh e ll w i CH calm the second is Instagram BAM you can find me with my name it's mark2 s dot h e ll w i CH you can find me also on facebook on my fanpage is some beach and success or on my name you don't hear it before after playa what is the city that you are considering to travel I think I will go to Guatemala Wow why it's more guessing game because when I choose my next destination it's not like I have a plan where which cities are is it sometimes I'm sitting on my mobile device the Google Maps and scrolling around the world this is the way I choose my next destination and I think what the model would be nice thanks again for the info that you have shared and expect to have another photos with you thanks so much Marcus thank you very much for having me here yeah of course of course thank you so much to the listener and well if you want to know more info about marketing you can find us on agamas marketing.com and also on instagram and facebook with the same name agamas marketing I'm Jevon Ocampo you can call me Joe and my Instagram is my name's Siobhan Ocampo Jake h l v8 double n a OCA MP Oh a little bit long but don't worry once you follow me you can find different kind of histories everything and about marketing and how you can find a strategies for growing up your business thank you for finishing this podcast and we will listen us in another one ciao bye [Music] you [Music]