Streamline Your Document Signing Process with Funnels for Coaches for Banking

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if you are a fitness coach who offers workout programs you're going to want to watch this video because I'm going to map out a full funnel for you and walk you through step by step now as a funnel expert one of the things that I get to do is analyze people's funnels which also means I have worked with a lot of Fitness coaches and the funnel that I am about to show you on my computer is the funnel that works time and time again so let's head on over to my computer where I will walk you through step by step the best funnel if you are that Fitness coach okay so I'm going to walk you through this funnel map for somebody who is a fitness coach and they're selling whether it's workout programs nutrition programs you have some form of a program that is a lower ticket item um and that is where the entry point essentially is of your funnel so before um you get overwhelmed by this we're going to just really break this up when you have a business to consumer a b2c business model you are generally needing to start from a low ticket into a high ticket so the same would go for a fitness coach they would have to start at a lower price point and work their way up because we want to build that credibility and we want to build that relationship with your new lead or client now it's not to say that somebody cannot go directly to your higher ticket items or your programs from my experience however this seems to work work the best so what we would do here is we would actually initiate from a quiz because your clientele can be so variable maybe they have access to a gym maybe they don't now unless you've niched all the way down and you rule out that they just do not work out from home you can have that but generally speaking there's going to be some base level that we need our clients and then therefore you're going to have different programs based based on maybe their goals um or what they have available to them so that's why having a quiz is really great you can determine exactly which program will fit for which client again based on my experience a quiz tends to work the best especially for Fitness coaches so when they would fill out the quiz they would come to their answer and the answer being which program would better suit for them so you can go as soon as they get their answer they can go directly and purchase say program a for answer one or they can just decide obviously not to purchase and continue it on in order to fill out the quiz I would make sure that you have an optin at some point before they get their answer some quizzes you can create an optin in order to receive their answer that's when the optin goes but again in this scenario it actually uh encourage you to have the optin before they even start the quiz now keep in mind the journey downwards is going to be the same regardless what answer the thing that we're changing is the program and maybe the verbiage that we're using to really cater to that clientele so now let's work through this customer Journey so they come to the answer and let's say that they decide yes this is the program I want to purchase at this point in time I would have a onetime offer onetime offer meaning that literally they can purchase this now or Never So in this situation that I drew out I have the signature product or signature offer at a onetime offer so meaning this is a um maybe exclusive membership an exclusive deal there's something that is the one time there's something about this that can classify it as that one-time offer at that point in time let's say they do uh take you up on the onetime offer we would have a oneclick upsell as well and this could actually be um perhaps it's the next program program b or or maybe it's an upgraded version of your signature product now I did put the word test here because what comes first whether it's the signature product whe it's the um upgraded version or the other program we need to test out which one should be first one way that you can test it is just by asking your previous clients and or surveying our audience so if they purchase the program we would obviously start the program onboarding process we would add them to our newsletter and at this point in time over a few days over a few emails we would work on getting them into the signature product now obviously if they started this program we and they have not decided to enroll into your signature product we need some time to lapse so that they do the program they need to um see the results get the benefits of it so time will elapse and before you can bring up the signature product again and also we would have an abandoned cart offer so let's just say that they're like yes I want program a and something backs them out again offering that abandoned cart to really rebound their purchase now let's say that they get their answer um you tell them what program would work for them but they decide just not to purchase at this point in time this is where you would start your nurture sequence now your nurture sequence can be about 4 to 7even days um we would also be adding them to our newsletter at this point um I would actually send the newsletter once you're done that email sequence so if it's 7-Day email sequence I would add them to the newsletter after that first week or after those first seven days so that they're not bombarded by um emails and they get to know you through this initial nurture sequence now what we really want to do is we're actually going to take these people and start promoting or offering the signature product so we're getting them primed or ready to enroll into the signature product now your signature product as a fitness coach generally speaking is going to be a little bit more access to you so whether this is a group coaching program whether it's a personalized program doesn't really matter either way your signature product is something that is a lot more access to you higher ticket more value okay now we're going to Journey our way down to the signature product and the funnel around I guess the signature product so when they come to say the sales page of the signature product they decide to yes I want to purchase the signature product we're going to add that upgraded version so that upgraded version again you get to decide maybe it's an additional nutrition program with the workout program maybe it's more uh sessions with you you get to decide what that upgraded version looks like but again again whether or not they take you up on that cross sale does not matter they will still continue down so if they decide to purchase your signature program enroll into that obviously you would start the onboarding process but before we can upsell them to your highest container so maybe this is onetoone coaching or like a longer a six-month program year program whatever that is for you we need to allow time for those results we obviously don't want to sell them something when they're in the middle of a program already now let's go through what if they did not purchase your signature product when you offered it to them we have a couple Journeys here first let's go through they did not purchased the program that was offered from the quiz and they did not purchase your signature product that's a whole different customer Journey here in that situation I would actually go back and reoffer the program that was presented to them after they took the course because most likely if they're haven't taken you up in your signature product over here and they haven't purchased the program they're probably not going to enroll into signature product we're going to way work our way backwards up again so we want to reoffer that PR program that was offered to them at the very beginning and if they still did not purchase that that's when I would provide some kind of freebie resource if you have one but if they did purchase that program uh now that was presented earlier you'd start the program on boarding process and we go back to really this journey over here where we go back to that signature product and then they can go and work their way downwards from there now the second scenario when they do not purchase the signature product is if they've already purchased your program above so if they've purchased the program but did not purchase the signature product this is when I would offer the first downsell so this is going to be a downgraded version of this program maybe it's a shorter period maybe it's a six week boot camp maybe it's a done for you workout nutrition program or again you get to decide this what this would look like this is definitely more than what their program they would be doing but not as much much and not as much access to you if it was the actual say group coaching or one toone coaching and at this point if they still decide not to take you up on that down sell I would send them right back to the freebie same as over here but if they do purchase that downgraded program the down cell you would start your program on boarding and eventually over time send them right back to your signature product now one more thing to back up a little bit is our abandoned email sequences so we have to acknowledge that over here with our signature product that onetime offer that there might have been an abandoned cart with that signature offer so we would definitely want to be sending them this email sequence and it's most likely going to be a discounted version you get to choose what that offer is inside of that abandoned card but we're only attaching it to when you have the signature product because we don't really need an abandoned cart to the program necessarily so just remember that whenever we have a checkout we want to also have an abandon CP email sequence so when we present the signature product as a onetime offer up here or down here we're going to have that a banon cart email sequence to try to redirect that traffic same thing with your program onboarding now this is optional if you want to have that aanon cart offer or not uh the goal again is to have somebody actually finalize that offer and lastly the same Journey would go for all of your answers depending on say how many answers how many programs you have all of the journey everything would be exactly the same you'd literally copy and paste for each answer we would just change the top part as I mentioned earlier and just changing some of that verbage really targeting and uh making it direct to that type of clientele now when it comes to your traffic source and taking that traffic into your funnels that's where we are going to go from your content and we're really going to promote your quiz so in this situation what I would actually be doing is in my content I would talk about my programs answers a 1 2 3 whatever I'd be talking about each of those programs but subconsciously what we are kind of doing is we're confusing people in a sense of like oh this one sounds really good but this one sounds really good too which one is for me and that's where your quiz would come into play so I would um talk about my programs but I would say to find out which program you should be using go take my quiz so that's how I would take get all that traffic and pour it into this funnel again if I was at Fitness cod with programs as I mentioned earlier in this video I've worked with a lot of Fitness coaches and this funnel that I just showed you is the funnel that works over and over again when I was working with a fitness coach who offered coaching programs group coaching programs boot camps she came to me feeling very scattered and did not know really how how to Target or narrow in her selling tactics so that she knew exactly what she was selling when she was selling instead of feeling like she was just throwing noodles at the wall and hoping something would stick and deciding which program she was going to offer when again feeling very scattered after working together after mapping it all out for her she now has a funnel that is working that allows her to step away from her business focus on her clients while still making money in her sleep if you want either myself or your team to analyze your funnel making sure that it is converting at the level it should be that there are no leaks in it you can get a full funnel analysis by myself the link to that is below this video now if you're not a fitness coach and you still want me to map out your funnel you can do two things first you're going to comment below this video what your business model is so that I can create a video just for you or head on over to this video where I walk you through the basic of a sales funnel