Streamline Your Document Signing Process with Funnels for Coaches for Facilities

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what is the best sales funnel for coaches to book more qualified appointments and this video I wanted to present to you a small case study of a new funnel that we were recently launching and this is a so-called vsl funnel how the funnel specifically works that's what we're going to have a look at then in a second but for now it is a beautiful example how a funnel a sales funnel like this can also perform with lower budgets now most of you have the misconcept you always need tons of budget to get a funnel like this off the ground yeah if you want to scale true but not necessarily to just book a few calls or something like this to get a constant stream of qualified appointments yeah so we were testing this funnel in a very local market if you will and therefore in the testing phase we haven't had the chance to put too much pressure onto this and therefore we had really really nice results even with very low budgets we had booked calls for about 23 dollars or something the vsl itself converted with over 20 conversion rate which is insane yeah and this is what I'm going to present to you now we have a look at how the funnel Works what the results were and then at the end we can also have a look directly into the funnel so you get some inspiration how something like this may look like what is the idea behind this okay so I would say let's get right into it alright so before we jump into the results let me recalculate a little bit what are the problems that most of you are facing when you're running a funnel like this so typically as you know especially near if you're in the weight loss Niche for instance and you're somehow sensitive niches right you're having issues with rejected Facebook ads right then when you run ads on a funnel like this you have a hard time booking calls or sometimes Elite quality is pretty low so you might have a lot of leads who opt in like you give their email address maybe give their phone number or maybe you even have a calendar then on this funnel but somehow you see that they don't have your leads don't have the buying power they're not mentally capable of buying a coaching doing a coaching program somehow the wrong kind of leads you cannot really work with them sometimes they're really useless so this applies as this specifically applies for those of you who are only collecting email addresses this everything why you're running your Facebook advertising or sometimes also YouTube advertising campaigns right you only want to collect email addresses but then the email newsletter let's call it like this that follows afterwards is not strong enough to cover convert leads like this um some of you might be testing two complicated funnels maybe have a webinar funnel Workshop funnel those can work amazingly well don't get me wrong but if you don't know how to do this properly it can be very very challenging yeah and ultimately of course maybe some of you are facing uh you're having a funnel right but it's simply not converting no one is opting in no one is booking a call and a call in this calendar in your calendar however we're going to tackle now all these problems and you see me then how I'm going to explain to you what the psychology behind this vsl funnel is that we were using here and how you can get around all these problems how you can solve all these problems by using this very funnel then right so beautiful let's get started with what the vs L funnel itself is some of you might know by now what a vsl funnel is some of you might not know what this is so let me explain to you briefly how that would work so basically what we're doing is we're running traffic to a funnel right either we're using Facebook ads Instagram ads maybe some of you are using YouTube ads I always highly recommend using YouTube ads for a vsl funnel like this in this very instance in this case study we were using Facebook and Instagram ads though there's another reason for this but it of course both works then you have a front page if you will on this front page there might be an opt-in you can also use it without an opt-in typically I'm not a big fan of opt-ins where you're collecting email addresses or phone numbers because ultimately the only thing you want to have is a book call in the calendar right ideally with a qualified lead and but typically well an email address yeah it's nice a phone number yeah it's nice but ultimately you always have when I have a booked call in the calendar right um for this wary funnel we were still you or we were using an opt-in page though why this is it's not um we don't need to elaborate on this this was just a decision that we agreed on with our client here and we were retargeting these leads then with email newsletter and retargeting ads and one of the big reasons why I'm not a big fan of Optimus typically because simply I'm not a big fan of email newsletters and email marketing but for some reasons for let's say for some niches it works amazingly well and in this instance if you have a very strong email follow-up sequence then it definitely makes sense right to take advantage of this this was basically the main reason why we were going for an opt-in here what follows after the opt-in so after this front page then we're having a so-called vsl page there the vsl itself is there a video sales letter if you will so it's basically a between 10 to 20 minutes video that sells your service or let's say it sells at least the call with you on this very video right so you encourage people to jump on a call with you in this very video how does plecollogically Works a little more challenging but in essence it's just framing people correctly warming them up correctly and taking them through a journey from their current problem situation to their ideal situation where you as the expert can help through a phone call for instance right what follows then and this is one of the most important points here now one of most of them one of the most important parts of this vsl file there follows an application form and only after the application form there will be a calendar a calendar right so only if a lead passes this application form they're allowed to book a call with you yeah and this is one of the big secrets why this funnel here worked amazingly well because if you have certain pre-qualifications pre-qualification questions in this application form you can basically make sure okay if somebody books a call with me in my calendar he somehow must be qualified depending on the kind of questions you're asking this application form yeah and if you now optimize your Facebook advertising campaigns for calls who were booked in this calendar you know you're optimizing for qualified leads if you're optimizing let's say for leads who just pass this opt-in page or you're optimizing for leads who signed up in your calendar without an application form you're optimizing for leads yes but you're not optimizing the algorithms for qualified leads and this is one of the big secrets only qualified people more or less quote unquote qualified people are allowed to book a call with you okay so this is the basic structure of a vsl funnel it's not too complicated you have a front page basically then a page with this very video an application form in the calendar either with opt-in or without an opt-in yeah so that's basically it and before we're gonna have a concrete look now at this funnel specifically that performed amazingly well I want to briefly touch on the results that this funnel yielded here for our clients so I put together here some Facebook ad and vsl funnel metrics here for you that we measured over the last three months so therefore it's written a three month time span right as I was saying in the beginning this is the testing phase now we're exiting now this testing phase now we're going into the scaling phase so these metrics will change now slightly of course because we're putting more budget into our ads and we're putting more traffic onto our funnel but I want to wanted to show you here the results already after these three months of testing simply because we had let's call it Advantage we had the advantage to test this funnel in a very local market so the target audience we were going after was relatively small and therefore we haven't had the chance to put too much pressure onto this right away so typically if you launch a vsl funnel like this and you really want to scale a coaching consulting or expert business you're working with budgets like five thousand dollars a month ten thousand dollars a month 15 maybe even twenty thousand dollars a month that's realistic that's what we're doing with our bigger clients when we are running ads for our clients as an agency in form of a done for you service yeah but here in this very instance since the target audience was fairly small you simply could not put too much budget onto this if your Market is quite small very local doesn't work but it's a beautiful example to see that the funnel even performs with these lower budgets and this is a big misconception that most people have or most advertisers marketers trying to tell you yeah you need tons of budget to get a funnel like this off the ground yeah if you really want to scale if you really want to move something of course but just to get a constant stream of qualified appointments booked in your calendar relatively small budgets like one thousand dollars per month two thousand dollars per month are typically more than good enough yeah okay so that's why I put these metrics here together for you so the Facebook and Instagram ad campaign that we were using and they had roughly 1 300 clicks right so a cost per click was one dollar roughly speaking and we had a click through rate on average over these three months of one point six two percent this is something I would consider this is now a a decent ad if you will yeah the cost per click is okay the click through rate is uh slightly above average in the region of good yeah it's a good click through rate it's not an excellent click-through rate this would be more in the region than of two percent maybe 2.2 percent this would be a really good um click through it 1.6 percent is that's decent I would say and for everyone here who's watching this and say huh but my ads they have four or five six percent click through it yeah typically that's what you get when you perform something like a click bait on on your Facebook ads and you have click through it's like four five six percent or you're looking at the wrong metric you're looking at clicks all in Brackets clicks all yeah that's when you then typically see click through rates above four percent or something like but clicks all is not what you're looking for you want to have only link clicks only the link click through rate not all clicks right because all clicks includes several random clicks on the ad but not necessarily on a link or a call to action button right and for everyone who's performing clickbait on their ads um I know that your problem then is you're having a high click for it on your ads but your funnel is not confirm performing this is simply because your leads are clicking on these ads without any kind of mental opt-in without any kind of intent and therefore your funnel is not performing so by the way um then leads in the opt-in that we had 217 that's nice with a cost per lead of six dollars and roughly 50 cents right right this is a nice price per lead one just has to make sure that the lead quality is still high because at this point you got to be careful right of course you can generate leads at an opt-in stage with a price of three dollars or something like this yeah but the risk is high that a lot of broke people opt in right people with lower buying power will opt in so therefore at the end of the day your lead will be useless so don't tap yourself on the shoulder and say yeah but my leads only cost two dollars I tell you most likely the majority of these leads are not useful for you if you're selling a high ticket service right the opt-in conversion rate was 15 that's okay we had landing pages with an opt-in rate of 30 40 That's typically what you would aim for um since the funnel was still performing at the end of the day very profitable we left it like this because sometimes it's like you want to fix something and then you just destroy it completely this would be something where we could work on in the future to improve this conversion rate at the opt-in stage so more people opt in to watch the vsl video um but at the end of the day the results were great so um that's also fine so now we're getting to the interesting part this is the part about booked calls in the calendar and here's important after the application form as I mentioned right so the important Point here is if you see these metrics now booked calls 44 calls cost per book call 32 dollars vs L conversion rate 20 um you have to see that those are not random conversions with somebody with just a lead if you will those are conversions with a qualified lead who passed this application form with certain applic pre-qualification questions right so those might be questions about okay is this person mentally capable of buying a coaching consulting or expert service is this person somehow financially qualified is it able is the person able to invest yeah so you see that these calls are not just random calls and that's the important part because considering now these fairly small budgets like thousand dollars or two thousand dollars per month for just for testing having 44 calls with somebody who's more or less let's say qualified and you're only paying 32 dollars for this for a qualified phone call or sales call that's pretty nice and for me as an as an as a marketer right the most beautiful metric here is the vsl conversion rate and if you have a vsl conversion rate of 20.5 percent um that's beautiful because then you know that the script that you wrote as a copywriter In This Very video is very very very nice right if every fifth person that is watching the video that is consuming the video decides to book a call with you that's nice that's telling you that you did a very very good job here as a copywriter and we did it together with our client and she did an amazing job when it comes when it comes to that she learned most of it in our trainings and we wrote it together then at the end and very nice job here I'm very proud so just to briefly sum it up so why does the strategy work so well so firstly of course we were using email retargeting right after the opt-in as I was saying typically I'm not a big fan of email marketing or any kind of opt-in pages but since um we wrote this email sequence together with her um we knew okay if we don't do a very bad job here the email sequence will also work we'll retarget these people properly and if you do know how to write a very good email newsletter or email follow-up sequence then I recommend you to okay go for email retargeting and then opt-in page if you say hey I don't have too much experience here in in copywriting and in email marketing then better leave out the opt-in page and go for booked calls directly after this vsl then secondly we're using a so-called vsl Diamond framework it's called Diamond framework simply because in this framework in this psychological framework that you're using here you have three big diamonds let's say and each Diamond here stands for a certain limiting belief that your target audience typically has right and your job here in this framework is to destroy these diamonds and basically remove these limiting beliefs step by step by step during this vsl so you're basically taking the the viewer The Watcher who's watching this vsl video you're taking from their problem situation you're guiding them to the solution the dream situation where you as an expert jump in and help them from problem to dream situation and in each and every step you're removing limiting beliefs so the lead becomes mentally open so it says okay interesting yeah sounds like this is the right process for me sounds like this is the right solution for me this is the right expert for me so basically you're removing one objection after the other and delete understands okay I'm also capable of achieving this especially the the objection that you have many many times on a sales call the objection I'm not sure I don't trust myself I'm not sure if I can do this especially this is one of the big limiting beliefs that you can remove in a vsl framework like this however the third let's call it big secret here is the application form at the end so here you're not just optimizing your advertising algorithms on more leads you're optimizing for more qualified leads so now if we're as I was saying now we're exiting this this testing phase now and we're going more into the scaling phase now we will really benefit from this because now we're really putting pressure onto this funnel we're really giving putting budget into our ads to scale this and we're giving these adds enough data points more and more data points of qualified leads then so the algorithms will optimize more and more and more so you get into this upward spiral so this is why an application form like this is so beautiful um this is the big difference between talking one of the big differences between talking to qualified people on a call or talking to unqualified people on a call yeah as I was saying the achieved objectives okay we're just running some tests here with smaller budgets and it yielded 44 qualified phone calls in the calendar nice I mean that's nothing um for for scaling here at this point in the sense of you cannot scale a business with only 44 calls but it's a pretty nice test that shows you that you can get a constant stream of book calls in your calendar or appointments in your calendar with low budgets like only thousands or two thousand dollars per month this is definitely possible if you know what you're doing um if you know how to do copywriting correctly and all all this you know then this is definitely possible and one of the big reasons why this was possible for us is why this vsl is very strong I mean a conversion rate over 20 is pretty pretty nice if every fifth person who's watching this is booking a call um that's pretty cool and that's also the reason why we're only paying 32 dollars per booked call yeah it's it's pretty simple right if this vsl is selling your service very very well what you see here on the right hand side um just briefly and this is one of this is a screenshot from one of our landing page Builders leadpages and this is the conversion rate here of this vsl that we were measuring there so the metrics here are slightly different it's saying okay 164 views um 41 conversions conversion rate of 26.97 so it's slightly different due to tracking issues um the fuse and the conversions are slightly lower lower so you see the difference between 41 conversions and 44 booked calls so free call could not been tracked but therefore it's overestimating also a little bit the conversion rate it's saying KW is L converted with 26.97 in reality this was only 20.5 percent but they're very similar it's the same order of magnitude right so you can definitely use your if you're using click funnels or lead Pages like this to track performance of your vsl pages properly it's more or less accurate um exactly but now I would say you know we're getting into the most interesting part let's have a look at a funnel or into the funnel itself so you see how this then might look in real life and especially since this is a weight loss offer that we were going for here um if you're a weight loss nutrition fitness health coach however uh this will be particularly interesting now for you all right so let's jump into this now so welcome back now we're directly in the funnel this is the front page what I was talking about so you basically have an obvious elephant like this you have a a headline right you have a big headline and a sub headline you're giving some benefits like this and then you're of course you're having a call to action button here and this is where the opt-in is then if you click on this the opt-in pops up then people have to enter their email address or maybe their phone number if you're asking for this um exactly as I was saying you don't need this I always prefer vsl funnels without an opt-in because um the conversion rate of this front page simply will go down because of this opt-in but at the end of the day what you're looking for is the the call in your calendar right and not the email address or the phone number in this instance we were going for this opt-in simply as I was saying because we have a strong email follow-up sequence then it makes sense then even though we're missing um we're we're reducing the conversion rate here we're getting more back in return in return long term through this email follow-up sequence but basically that's a pretty simple front page like this right and if you opt in now then you will get to the next page this is the page with the videos we're repeating the headline briefly so the elite understands okay yeah that's what I was opting in for and then you have step one watch the video this is the vsl then itself this can be the 10 to 20 minute video and this is where the real secret now is in as I was saying the diamond framework that we're using here for this very video um all your copywriting skills need to be in place in order to write this them properly and you get a conversion rate like 20 then on a video like this um but yeah here's the real secret this video is then selling your service or at least selling the call with you and then simply what follows from there is you give people the chance to book a call here with this blue button we also have a second button here this is because this is a also a supplement offer right typically you don't have the second button typically you only have this this call book a call first button right and that's it and then of course you can back everything up with more more social proof with more details here we're giving some features on how the process works here we're telling a little bit about okay how we're different and so on so forth giving some clients success stories testimonials you know the basic stuff especially Target audiences that have a high quality soul level or oxytocin level they need testimonials yeah for them it's very important so it depends a little bit on your offer and your target audience whether these testimonials are more important or not um but then yeah we're giving some statistics some details about the expert we're telling them how to book a call what a step-by-step process is we're giving here an FAQ section on okay um you have some frequently asked questions that you typically have before you can book a call you don't need that many rights and at the end you're giving people here uh this is a small summary and if you click now on one of these calls you basically get to the application form here you could potentially start now the application process as I was saying this makes sense sure at the end of the day that you're talking to qualified people but you got to make sure that you're asking the right kind of questions here this application form yeah um I just want to show you this here briefly as some inspiration as demonstration how this looks like I don't want you to copy paste this yeah because there's a copyright on this so please don't do it you will get into legal trouble but for you as an inspiration to see how Okay interesting if I have a weight loss nutrition offer or something like this that's how it potentially could look like or in general if you're a coach consultant or expert that's basically the structure of avsl funnel like this and I'm that's probably the first time that I'm showing how a funnel like this looks inside in in real time if you will I never did this before um but now yeah you have a small a quick demonstration on how this really looks like and how to get amazing results then with a vsl funnel even with lower budgets okay all right yeah beautiful example of a vsl funnel I hope by now you understood how obvious Alpha like this works and why you don't need to use overly complicated funnels like webinar funnels or something like this how a simple structured funnel like this can yield amazing results even with lower budgets now in the future we're going to scale this funnel now of course as I mentioned in the beginning we were exiting now the testing phase if you will and now we really put some pressure onto this and I hope I can report you that in the future how the funnel performed with even higher budgets so that's probably going to be more interesting for every one of you then who wants to scale their funnel if you want to have a closer look at how a funnel like this really works what's a psychology behind this is how you can build a funnel like this for yourself we recently made a master class on this it's called the free scaling master class and I'm basically explaining In This Very video I put the link here for you down below right and I'm basically explaining In This Very video how you can set up a funnel like this for yourself and how you can take advantage of this and get a constant stream of qualified leads or booked appointments in your calendar too if you want to talk to us let's say you're already having a funnel you have some problems with it you don't know how to optimize it properly the funnel is not really performing the ads are not really performing I highly want to encourage you then to jump on a call with me personally for this you can go on our website here again the link will be down below and there you can apply for a call with us typically the call takes between 60 to 90 minutes because because I really want to take the time to understand your business to understand your situation and really take the time to give you some solid advice there on how you can um improve your quality your funnel quality and how you can make your whole advertising campaign so you're finally more profitable all right so that being said either I see you then in this video on the free scaling masterclass or I will see you then on this call that being said well keep in mind excellent marketing leads to excellent results and if you're not there yet there's some work to do so I will see you then soon take care bye bye