Streamline Document Processes with Funnels for Coaches for HR

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hey this is cy blackburn here and today i'm going to go through the perfect high ticket coaching funnel this funnel has been derived through hundreds of tests each test costing anywhere between one and tens of thousands of dollars we've tested traffic on facebook linkedin google we've done seo sem we've done content marketing we've done webinars seminars we've also done ebooks online videos quizzes and what we found through these series of tests is that there is one funnel which outperforms all the others by a huge margin and this is called the perfect high ticket coaching funnel we've tried it with dozens of different coaching niches on hundreds of clients and it has proven itself again and again to generate high ticket coaching leads on demand so let's go in to generating a high ticket coaching funnel so we have the four different parts now when it comes to traffic really it depends on what level of the coaching business you're at if you're just starting in a coaching business you're gonna have to generate different kinds of traffic than if you're already established let me explain what when you start out in a coaching business you don't have a reputation you don't have content you don't have people already knowing you so because of that you don't have the same trust and credibility than somebody that's been going for four or five years so you have to factor in how can i generate traffic which already has that element of trust in it now the best type of traffic that already is predisposed to trust you is traffic that comes from joint ventures now i talked about this in the traffic video what a joint venture is a joint venture is somebody in your niche who has your target audience that they've been nurturing for some time so imagine you have an influencer right and that influencer has been building up their mailing list for two years they've been emailing them regularly they've been giving them value they've been giving them content and that email list trusts the influence so so one day that influencer says hey you've got to check out paul paul has an awesome webinar it is amazing what ends up happening is that you trust that recommendation far more than you would an app so inherently the traffic that comes already has an element of trust to it so it just converts better on every single level now once you have that trust and that traffic channel established the next level is conversion how do you take the traffic that comes from a joint venture channel and how do you convert it into a call well of course you can use a video you can use an ebook you can use online quizzes but when it comes to establishing yourself as an expert the channel which is proven to be the most consistent in delivering high ticket leads has been online webinars now the reason behind that is simple when somebody goes for an online webinar what they have to do is they have to put it in their calendar they have to make sure they show up they have to make sure they turn off all distractions so in comparison to a video or a quiz or an ebook you're getting a very strong level of attention from this kind of audience now of course as we established in the pricing video whether you need a high ticket or low ticket client even though attendance rates for webinars are typically 20 to 30 percent the advantage you have is people that are showing up pay attention they actually stay on the webinar right the way to the end and because you do not need a huge amount of clients in order to reach the kind of income which you want to get webinars deliver amazing value in terms of generating high ticket lead it's having a phone call and from that point it's generating a high ticket coaching client so factor this in at the beginning stages of a coaching business there are four stages to this funnel traffic through joint ventures because they are preconceived to trust you if you end up using online ads whether they be facebook or linkedin ads the problem is is that you're competing with a lot of other people who have a lot of other content out there they already have established reputation so when it comes to say i'm going to watch a webinar by tony robbins or i'm going to watch a webinar by john doe they will choose tony robbins because he has a reputation versus john doe who doesn't a joint venture overcomes that barrier because it's a recommendation it's like a friend saying go and see this movie you'll automatically see it versus if you just saw an ad on facebook for it that's why joint ventures work amazingly well and then we've got the next section which is conversion webinars because again with the high ticket model you want people who are attending to be present more than have a huge amount of people who are really only watching between 10 and 20 of a video you'd rather get a reduced amount of people watching the entire thing so of all our tests this four section model works the best when it comes to generating high ticket clients on demand and of course finally when it comes to a phone call most clients when they look at buying a high ticket they want to speak to somebody they want to know that you're a real person which is why that call ends up working amazingly well to generate a high ticket product sale so when it comes to generating this online funnel remember simplicity is key focus on these four aspects and your coaching business will start off on the right foot and scale to multiple six if not early seven figures using this one funnel now over the course of the next few days and weeks i want you to be present to how the big coaches do their funnels and you will see this model absolutely everywhere with everyone who's succeeded it is a secret which is hidden in plain sight