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all right welcome back everybody very special video today we're going to talk about the best sales funnels for coaches in 2022. to be more specific i will give you free three of the best funnels that we are using in our agency for our clients that produce amazing results i will tell you how to structure them how they work i will even give you examples right so you can use that to your advantage and apply to your niche in addition to that we're going to talk about two funnels that i do not recommend using all right these two funnels are either technically very advanced very challenging for most of you or they require a huge amount of copywriting skills or sales skills in order to make money out of this all right so let's get right into it so the very first strategy here facebook group strategy very simple setup all right um we will go from a for a facebook group search you will have to use facebook ads of course that's given um we will lead people from there to a landing page very short very simple landing page if people click on a button on this landing page then they will land on facebook groups so they get redirected from the landing page to facebook they will land on the facebook group front page there they have to fill out a short application form maybe you ask a few questions questions to qualify the lead a little bit more to amp up the lead quality in your group if you allow them to join them they will land in the facebook group from there you nurture the relationship with the client of organic marketing of course you can push the results then while retargeting ads yeah to get more group members into the group and you can you can pixel the people people then on the landing page and retarget to them with retargeting ads and from there you basically go with organic marketing then of course given that your organic marketing works so this is here a big advantage for those of you who have organic strategies who know how to post content correctly content it really converts this will be an amazing strategy for you yeah downside of course you have to post a lot of content you have to moderate the group the group has to be engaging entertaining yeah okay and from there you go conversations with people you book calls you close on a sales call like always for high ticket service so let's get into an example here real quick um there we go so this is one of our clients he's called samso he's running ads for a dating offer and we are using a video ad here um can turn off the sound we don't have to go through this for this ad here right it's just a video ad that basically sells the group here free group how to find a dream partner that's this offer if people click on the learn more button they land on the landing page of course yeah you don't have to use a video for this image ads work as well very well in my experience so landing page for a group like this for a facebook group can be very very simple yeah you see this is a very simple landing page we have a strong headline called action buttons we give more benefits about the group another call to action we insert the image very very simple of course you understand your audience that you have a strong headline you know what your audience is looking for you know what their pain points are you know um how to formulate benefits huge gains of your of this group and that's all you gotta do now if you click on this button then of course you land on the front page of this group in this very instance here what you will see in a second as soon as the group loaded if it loads what's going on there come on ah yeah there we go if the group loads again here we have a strong headline of the group in this very instance i'm already a member of this group of the group of my client now um if usually you land on this front page first where you have to fill out the short application form in order to and to get us access to this group and from there he's posting content on a regular basis ideally daily of course content that converts and resonates with your audience you go into the messenger with those guys you book calls and you generate leads so the huge advantage here is that the lead quality and the lead quality can be high if you qualify them correctly in the lead form and this application form the lead prices are usually not too expensive yeah we have lead prices between three dollars and sometimes fifteen dollars depends on the lead quality and depends on our targeting a lot um but if you're a fan of organic marketing if you're a fan of content creation this is an amazing strategy if not if that's not the case that's not the ideal strategy for you okay next strategy the messenger strategy i love the strategy it's an amazing strategy to be honest and it works extremely well for everyone who's in a weight loss nutrition health fitness niche okay we're using a very simple facebook ad and lead people directly to the messenger and from there what we give our clients is we i've developed over the last year so dm framework to help our clients booking appointments from con from the messenger from conversations and this file is so amazing because there's no friction in this funnel besides the human interaction in the actual messaging process now let's have a look at an example here here we go back to this page that's merger one of our clients nate long here um we are running very simple image ads for his clientele he is looking for professionals within a very high oxytocin level this is his idea this is his ideal client so therefore we purposefully put him with his girlfriend on there to attract more of those guys of course given that you know know your audience and know how to write good advertising copy and we simply say join our challenge get in shape sustainably click on the learn more button now people will land on the facebook messenger um and people love this people asking lots of questions then to our client and he's booking lots of calls from there what you can expect is for a budget of let's say twenty thirty dollars a day four to five messages or so and that's quite good if you if you set this up correctly and we have huge returns on ad spend here everything is possible right um usually ad spends above um 600 percent or 800 percent usually we have ad returns of over one thousand percent last summer we even had returns of or about of about two thousand percent it's extreme why because there's the funnel is simply there's the family simply it's not complicated there's no friction just finally if you know how to communicate with your audience this is basically a no-brainer for you yeah very amazing funnel for online coaches now let's get into real funnels funnels i love wonderful the vsl funnel also called the book a book called funnel this is the old way of doing it i will reveal to you in a minute what the new way of doing it is i'm pretty sure you know this these funnels you have a very simple opt-in page where people sign up with their email address and their name then they're allowed to go to the vsl page there is the actual actual video sales letter it's a 20-minute video that sells a consultation call yeah then people go to an application form where you will collect their contact information in case you did not already did not an opt-in page and you ask them pre-qualification questions afterwards people are allowed to book a call with you on the calendar you have directly booked calls in your calendar this is an amazing funnel yeah you can use facebook ads and you can also you use youtube ads for this i always prefer youtube ads for this funnel because it nurtures the client the relationship with the client even more people on youtube are in a learning mode if you will i prefer youtube ads for this but it's up to you and then of course you have retargeting ads to push the opt-in rates on the page to get more people's onto the vsl page and you follow up with those guys via email yeah you can retarget people then from the application form in case they did not fill it out properly or correctly um you can retarget people on the vsl page you can follow up with them by email to watch the video again or in case they did not watch the full video afterwards follow up with them again but this is the old way of doing it now let me introduce to you the better way the new way of doing it we cut out the opt-in page if you're a marketer and you're screaming right now wow what the excuse me i'm not allowed to say that on youtube why is he cutting out um the opt-in page well i can tell you for most of you who are setting up a funnel like this making an opt-in page like this work and having a very strong email follow-up sequence in the rarest cases i see coaches who really nail down those who really make this work yeah and in addition to that the best opt-in page has a conversion rate of 40 in the rarest cases you get there with no experience with no prior marketing experience you need very good copywriting skills in your email follow-up sequence in order um to follow up properly with the leads in the rarest case cases i see coaches who have strong copyrighting skills and and good email marketing skills and in addition to that um if you cut out the opt-in page and literally send everyone to the vsl page firstly you do not lose the sixty percent of people anymore and secondly you have a huge brand building effect on this and if you run your advertising campaigns for a longer period of time this is amazing i can tell you so the new way of doing it cutting out the opt-in page of course we can retarget again and then we can still ask for their contact information the application form that's what we're always doing with our clients and um start email follow-up sequences from there and you can still retarget people on this vsl page of course you can right let's get into an example good youtube ads this is one of our client peggy mccall she's in the book the bob proctor network for those of you who know this coach bob proctor um she's helping authors and aspiring authors to become a new york times best-selling author and that's one of the youtube ads we use for this funnel but i don't want to go through this whole whole edit here now let's have a look at the funnel if people click on the youtube ad they will land at exactly this page and as i said it won't be an opt-in page it's directly the vsl that they can watch there's a strong headline there people can watch directly the vsl video of course given that you know how to write a very good vsl then they can apply for a call if they click on a button like this they land on the application form there will be the application we're asking for contact information pre-qualification questions to increase the lead quality and so on so forth very straight forward okay you do not need a huge amount of tech skills here in order to build a funnel like this you just have to understand your audience and have to know how to sell and the amazing thing here is you book like in the group strategy on the message search where you have to generate the lead here again and we have directly booked calls in your calendar now you can expect if you have a youtube channel or a very warm audience you can expect call prices of 30 dollars per call but this is very cheap in most cases you have between 50 and 250 dollars and that's still okay if the lead is extremely qualified and you close every third call of course right so this is still amazing for high ticket offers so what i do not recommend going for the webinar funnel and here again if a marketer here if you as a marketer are watching this and you scream scream at the moment what why is he not recommending doing a webinar funnel i tell you why look the webinar funnel works like the following you can either use facebook or youtube ads send people to an opt-in page from there you have to retarget people or you can retarget people to get more people through this opt-in page and you have to have a strong follow-up sequence here okay so the thing is this follow-up sequence has to be strong in order to have a very high as um at a very high view rate on this webinar funnel because not everyone who's opting in here will watch the webinar so you have to get more attendees on this webinar that's only possible for follow-up sequence here again you lose at in the best case you lose 60 at this opt-in page then you lose more in the email follow-up sequence and then you have compared to a bsl funnel you have to design a 90-minute sales video or webinar webinar if you will that sells your program or your product this is extremely difficult if you're not very experienced in copywriting yeah and from there of course people can book a call here again by going through an application form or they can buy a product directly on a sales page right and this very instance no calendar is needed but i believe it's very technically advanced to set this up properly set up the return the follow-up sequences properly and you need huge copywriting skills to get here good opt-in rates and good sales rates in a webinar okay the second funnel i do not recommend legion ads on facebook or linkedin linkedin legion ads um exist as well yeah why is that this has to do with the mental opt-in and it has to do with the lead quality that you acquire here in this lead form it's an instant lead form directly on facebook this works for you if you have very strong email follow-up sequence or if you're collecting phone numbers and you have a very strong sales team who's calling up those leads if that's not the case you won't make money with this i tell you because you won't be able to get anything out of those leads if you want to learn more about this and why it is i've made another video on this here um on this channel i will i will link it here in a card for you above if you want to watch this uh that's why i do not recommend going for a legion funnel like this all right i know this already became a very long video on this channel here again if you want to apply one of those funnels to your coaching business if you want to learn more about this how you can use sales psychology and copywriting in order to really really become profitable with those funnels then what you can do is you can go on our website and download our free marketing report there .eminesconsulting.net report yeah download it read through this it's a free pdf file there is so much knowledge about sales psychology and copywriting um especially for coaches that you can use in order to make your funnels then more profitable and in general to improve your marketing in your coaching improve the marketing in your coaching business if you got questions of course feel free to reach out to me on instagram i will put a link here below just ask me a question if you got some and then we will see each other in the next videos till then and bye