Streamline Document Workflow with Funnels for Coaches for Support

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hey what's going on coach its Lucas and in today's video we're talking everything to do with sales funnels what is a sales funnel what's one of the best funnels you can into your coaching business and how funnels work to get you leads and book you clients while automating 80% of the process it will literally change your life it'll change a business now it's not a quick fix we can't just it and in 24 hours you have all these clients but it's a great system to into your business you can go from manual prospecting and automate most of your business and be positioned as an expert and stick around in this video because I may be a bit longer but it's gonna it's gonna have so much value for you if you actually take action on it and you're trying to build a coaching business whether that's online or offline now what works very very well with an online business and it also works well with an offline business now obviously I deal with online coaches but this whole system will really be the same or at least the same steps will be involved now this question comes from Holly and Holly asked a great question she leads with a great attention grabbing headline that caught my attention so if you do want your questions answered on video do as Holly does Holly I just finished binge watching all your YouTube videos I've literally paid for courses to learn what you give away for free thanks Holly that's totally my model I give 99% of the way give 100% of it away for free and it helps everybody and those few action taking coaches who want to actually work with me and join the University sign up and as you learn and the the whole idea of a funnel through these centers around that and we'll get into it a sec here did I do thank you I hope you can yeah I hope you can turn my question into a video here we are I'm still not clear exactly what a funnel is or should look like for my coaching business any advice thanks again I applied for the university a few days ago can't wait to get started Holly I did see the application and we will definitely be chatting and make sure it's a good fit for you now I want you to think of a funnel as this little stack of books and I'm not gonna this isn't about books and I'm not gonna be talking about these books but just think of your funnel as a upside down v you've seen this before here's where there's gonna be a lot of people and at the bottom is your coaching program whether that's a group coaching of course product one-on-one program whatever it doesn't matter whatever using this is gonna work now you are most likely gonna have a separate funnel for every product or every offer now this can change and you can have everything all in one funnel but let's just say just for simplicity sake you have a one-on-one coaching program and recruiting a funnel around that one-on-one coaching program let's say it's a 3,000 or 4,000 or 5,000 or $2,000 one-on-one coaching program it doesn't matter let's just say at 2,500 our one-on-one coaching program that's at the bottom of this phone let's say a tiny book that you can barely see that a few people it's gonna be perfect for now what appear was this big book this is this is all the attention up here this is your social media this is your Facebook stuff this is your ads this is your podcast you're doing whatever it is you're doing to get attention we'll just call it this piece although it really be all up here for just for simplicity's sake and there's gonna be thousands and thousands and thousands of people who see that now you can have an offer out there to the top of the funnel you've heard that before the top of the funnel usually an opt-in a lead magnet a checklist and I'll talk about some of the best ones I've seen a video series of free course you know a tutorial whatever that is this is this piece let's just say that thousands of people see and see a piece of content of yours for an ad or a website or a blog whatever let's just say thousand people see it they go through the first part of the funnel and they enter the second piece of the funnel which would be your email list so now they're on your email list and they've basically you've taken a thousand people who say they're interested and save social media followers who say they're all interested but you put something up there saying hey whose hand is gonna come up for this free offer I got something for free name email download into your list now you filter on a lot of people and the list has gotten smaller the funnel you're moving them down the funnel and there's less people here but these are good people we don't care about the rest of them because they probably wouldn't work with us anyway we're moving them through the next step this could be the relationship building face they popped it in they're getting some emails - building a relationship they're working through - let's just for simplicity's sake say a webinar so they've opted in and now they're gonna move into a webinar now there's way less people on this webinar but you pre-qualified people you've taken maybe 500 people on your list and you've moved them into a webinar let's say 200 people go into your webinar and they watch your webinar then they go through just for simplicity's sake an application and there's only gonna be maybe 50 people who apply and then out of that application maybe ten will work with you and pay your twenty five hundred dollars this is very simple but I'm just kind of trying to explain that these start from the top tons of people not even ones perfect and you're gonna work them through steps and automating that process is gonna change life so now let's talk about really the only two funnels that we build and this is what we do within the university and this is what I do with coaches you don't have to have a an amazing program built yet you can just be starting and apply this for you've been doing this for five years and you're manually crushing it and you're prospecting all day long and DMing and doing all this stuff let's stop that nonsense and build something like you just saw so here's what I see works best you've got your lead generation funnel you want leads you want to build an email list a checklist an e-book something very relevant I got some good videos on how to create your lead maintenance so look at those check those out I'll put some links around here we want to find those people who say they're interested or who are watching your stuff or who are mildly interested in - hey I want to enter a relationship with you name email and you're building an email list now from there you can move them into the next step which for simplicity's sake when you're just starting out go right to an application or a discovery call or a strategy call where you can start talking to make it very easy for them now you want to build a relationship with in there so join your email list you can build a relationship a week two weeks sometimes some people be instant just depends on how hot how cold how ready they are better get a contender you build a relationship every two weeks you're gonna say hey I got spots open book and discovery call they get a book of discovery you got to get on the phone and you're gonna bring people into your one-on-one coaching program we're talking one-on-one here now eventually you want to sell one-to-many I have coaches start this way because I want you guys getting in conversations the more people we can talk to the more we learn about them even if 80% of people are saying no I don't want to care at first we're gonna get those numbers up but I want you in conversations once we have 15 20 25 conversation would put some client you'll make us some money then right in this little process we got leads relationship we'd build a webinar a webinar would sell one too many for us so if people are interested in what you do you would send them into a webinar room where you would present your presentation and then your offer and talk about your coaching program - 100 200 500 thousand people whatever your weapon room and however many people watch your webinar that could be live and that could be recorded or that could be a master class like I do right whatever whatever you choose to do is gonna work but I'd hold off on the webinar until you really know your people and you're working with a few put a few case studies in that master class in that webinar and now it's basically automated your job is gonna be Craig content manage your ads and work with clients they're entering the top of your funnel the big book they're moving on to your email list second book they're building a relationship the third book they're watching your master class or your webinar fourth book and they're coming out with an application and they're either getting a book through a call or book straight to an order form depending how awesome your webinar is and the price of your coaching program that's what I help coaches build that's all we're doing and we're tweaking and we're tweaking the results and we're tweaking the numbers and the headlines and the copy until that whole system works now again at first you can just create a simple three-step funnel but eventually we'll have four or five steps and automate the whole thing we don't do it right off the bat because we want some real-time feedback but once that puppy is polished your business can literally run on autopilot when it comes to the lead generation and getting on calls with people after that your job is to create content and serve your clients and every once in a while tweak your funnel manage your ads manager social media do all that stuff that's like the ultimate dream and it's the ultimate goal that any coach should have so at the end of the week you've got at the bottom five clients ready to work with you two clients ready to work with you depending what it is you offer and how much traffic you drive into the top of the funnel again through free and paid strategies it's really hope that helps break down the whole idea of a funnel and literally I just gave you exactly what we build oh now with software and technology is pretty easy to build out a lot of coaches are and a lot of online entrepreneurs are getting the idea of building up funnels but what they're lacking oftentimes is the copy their lack in the marketing magic behind it they're lacking the how to detect the setups if you want help with and check out the coaches reverse a I'm not pushing this you're free to check it out it is by application only if you want to continuously consume the free stuff I got the podcast which dives into this kind of stuff I've got the YouTube channel and I got Instagram where a lot of these videos come from so if you do have a question don't hesitate to shoot me a DM on Instagram and I truly truly hope that serves you for anything else join the online coaching community where we talk funnels we talk legion and we talk clients all day long I'll see you inside all the links will be above and I'll talk to you tomorrow [Music] [Music] [Music]