How do i increase my sales in European Union

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okay so this this conversation I'm going to start by going like this because we're going to be talking about CO2 emissions but before we go into that let's let's just adjust this camera a little bit thank you for the comments once again liking everything that we're saying the conversation keeps on going here and this is the whole point so we are expecting a negative impact mainly on pricing in 2024 for example in Europe we expect sales to grow by 20% and also this is driven by the stricter CO2 limitations which come into effect in 2025 so in less than a year there will be limitations as how ice internal combustion engine cars can actually come into cities and that's going to help us you know the electri mobility sector now this still sounds like a lot but keep in mind that a lot of new models will be launched uh this year whereas the I Fleet is becoming more unattractive for my model age perspective all in all the situation in Europe remind us reminds us a little bit of China about a year ago right in 2023 when subsidies were faced out and subsequently transaction prices were dropped by 50% volumes remain unaffected as electric vehicles became more affordable able we're going to have to explain this again in a not about OEM that can even afford a 10% uh price cut or more currently even without much impact on the operating margins first there's a significant raw material cost Tailwind in 2024 and two the EV penetration ratio only stands current at 10% at most OEM as you know Sor is an oem the only OEM in Italy so we are um pretty close to these numbers that I'm telling you it only becomes dangerous if the electric vehicle prices are also dragging down IC prices and this is also happening in China we provide more details on this EV prices and EV volume forecast and in in another well actually I'm not going to write it here so that you guys can write it read it and comment on it uh a couple last points that i' like to to mention these new CO2 emissions rules come into effect in in Europe in 2025 for in less than a year this targets basically come into place in all over Europe despite no stringent Targets in 2024 it is important to keep in mind a significant Step Up in 2025 for the next year's volume development significant sales increases cannot be achieve overnight if the electric vehicle sales targets are high in 2025 so this would ideally be preceded by an initial sales increase already in 2024 which is something that we are seeing ourselves with most distributors in Europe for the Serano motori EV jaro serial one uh units uh what are the mechanisms that provides additional EV penetration incentives well let's think about this for from 2025 onwards another zero and low emission vehicle fact mechanism will come into effect to incentivize low CO2 emission Vehicles give you an example in Italy today if you have a petrol or diesel driven car operated car you have to pay5 EUR per day to go into the city between the hours of 7: am and 7:30 p.m. this is just the first phase and how this is working typical cities in Europe are if you look at them they're they're Regional ized or segmented into a b and c a in the order Rim B and C the center of the towns in the center of European cities is where you find most of the important landmarks and centers squares Parks monuments and also business units business buildings and so on so to it is really becoming something of of a sort of complication because if uh if you do have an ace car you have nothing you have no choice but to switch into the hybrids into a fully electrical car that's an advantage for S motori being the first OEM in in Italy but also complicates matters as we need to ramp up that kind of production for the demand that is going to be having so this is happening in every capital city and main cities around Europe and it will probably be happening in the United States in in the next five years or so so keep aware of this we do want CO2 emissions to be reduced because we want to help our planet more people more CO2 more bad cars bad Transportation so we're looking at emobility all across the industries from airplanes to vessels ships Motorcycles Cars scooters bicycles you name it hope this helps and again if you have any questions news corporate sanog group.com and I look forward to hearing from you as I'm getting a lot of emails now from you all you know you know where where to who to contact about this stuff take care guys