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Hey guys, it's Greg here and in this video I'm going to show you four things you can start doing today to increase your retail sales. There's nothing better than working one-on-one with a customer to help them find the perfect product to fit their needs. But how do you successfully fill the customers needs when you aren't face-to-face with that customer? How do you increase sales if you can't talk to the customer in person and explain how great your products are? Here are four ways you can give customers a great online shopping experience that will also increase your sales, and you can do it all from your computer. Number One: Make your homepage sell more. If a customer were to walk into your store you would most likely have a display of new products. Employees might even point them out. Do the same thing on your website. Create a featured product section on your home page so your customers can see the latest and the greatest things you want to recommend to them. Call the section something that would catch customers attention like new products, hot items, recent products, or simply featured products. Whatever you decide to name it be sure to have a section on your homepage that online visitors will see right away so they don't miss out on your products and you don't miss out on potential sales. Number Two: Take full advantage of your online store. Every store owner knows there is a strategy to the way you set up your products. You create displays of products that go together to make things more convenient for the customer and to encourage them to buy more. Everybody wins. The same principle applies to your website. By suggesting related products to your customers you are helping them out by providing a more personalized and convenient shopping experience while helping to increase the amount customers spend. Number Three: Fully utilize the power of email marketing. Do you use email marketing to promote your products? Customers often want to know when you have new products in and when products go on sale. You already have an interested audience all you have to do is collect customer email addresses and email them about the great things your store has going on. ing to Convince And Convert: "People who buy products marketed through email spend 138% more than people that do not receive email offers." Email Marketing is easy to do and well worth the effort. Number Four: Recommend products on social media. Social media is now a key component of retailers marketing strategies and for good reason. In fact 74% of shoppers make buying decisions based on what they see on social media. Take advantage of the human connection provided by social media. Be sure to respond to any inquiries about products in a friendly and helpful way. In addition, take the opportunity to start the conversation about your products by posting a photo of a new product when it comes in, when it goes on sale, when it's seasonally appropriate, or when it goes home with a happy customer. While you can't give your online customers the exact same experience they would enjoy in your store, You can give them a great experience online by providing them with multiple opportunities to see all your store has to offer. Start implementing these ideas today and you'll see your sales increase. Customers will enjoy the experience they're having with your store and they'll come back. They might even bring their friends. Guys thank you so much for watching this video. To see more tips and strategies aimed at helping you succeed in retail just click the link below. And if you found this video helpful then please give us a big thumbs up. And be sure to hit that subscribe button. I'll see you next time.