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why should a operations executive care about enablement well first thing i would do is i would actually kind of reframe what it means to be a sales operations executive i actually really think very differently about the term i actually view ops as an acronym so the o is for operations and that's there's many aspects of keeping the lights on and keeping the trains running to facilitate uh how a sales organization works but the p is really for productivity and that is the key is to make sure that we're providing the enablement and training to actually make those sellers successful sales is one of the most expensive functions in a company and it's critical to get maximum productivity and continuous lift in productivity that's only going to come from investing in enablement and frankly there's so many things to invest in there's product there's sales methodology there's competitive uh there is uh internal process of how to get things done in the company there's the buyer so there's so much that you have to invest in and if you don't you're not going to have a successful sales organization and then the final piece of ops is s for strategy and that's really sort of what i think an ops executive needs to do is guide where's the company's growth going to come from and how do you accelerate that growth i think in terms of how do you make sure that your programs are aligned with the company's priorities i think it's really up to the ops executive to think about their job much more holistically so more it's as i said already it's not just operations it's operations productivity and strategy but i think also you really have to think you have to wear the hat of not just sales but really of sales and marketing and customer success you really have to think about it from a go to market uh perspective and i think the successful you know ops executive is really going to seek to have a seat at the table uh working in partnership closely with you know all those leaders to say hey i know part of my job is to make sure that you know everything that we do as a sales organization is running but part of my job also is to actually very much be a peer in figuring out the growth strategy and very much a thought leader in terms of how you make the sales organization better in terms of recommendations that i would give to a new vp of sales ops when it comes to enablement is it's really what is the key to driving sales productivity um what we look at in ops when we're in spreadsheet land and meeting with a cfo and uh you know head of sales and ceo is you know it's all about you know it's a growth agenda but then it's also very much a resource agenda and the resources that you get to get to growth the the the connecting link is productivity so if you hire x number of people how productive are they going to be and what growth is that going to generate and then if you want to have accelerated growth and if you want to have margin expansion you need to get productivity lift and the only way that you get productivity lift is helping your sellers be better and so on that basis i would say enablement is completely foundational so i would actually even say this some ops executives don't own enablement but for those people like don't care about hierarchy and orchard you need to focus on all the things that are actually going to move the needle for the company from a growth and productivity standpoint and that's personally how i define my job a bunch of the levers that i care about are in marketing or that might be in channel or they might be a product or that might be in customer success and i will go be heavily involved in those in a proactive basis but enablement is completely foundational and if if someone else is running enablement and rolls into the head of sales then you just need to be lockstep a partner with that person and if you do own it your you know i think your challenge and your success is all going to be about making that a really killer function and uh you know in most companies frankly it's not um so i think it's a real opportunity to drive distinctiveness uh in your sales organization make you a place that people want to join that make you a place that people want to sell for and you're the team that's actually helping people be successful and to me that's where the job actually gets really fulfilling as well you