Inbound marketing lead nurturing for Financial Services

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[Music] hi and welcome to fberg crm video on the topic of zoho lead nurturing strategy let's jump right in and talk about how to convert more leads using a zoho lead nurturing strategy in this era you need a good understanding of how to formulate and deploy a lead nurturing strategy if you want to manage successful inbound marketing campaigns both are what you need to get customers however in the marketing and sales process it may be surprisingly difficult to understand what lead nurturing is and what to do specifically in this piece we will walk you through what lead nurturing means and how you can achieve a higher customer acquisition rate using a solid lead nurturing strategy you may be asking yourself what is zoho lead nurturing lead nurturing regroups all activities that involve engaging your acquired leads and helping them grow to sales maturation the sole aim of lead nurturing is to lead your acquired contacts from the consideration stage to becoming paying customers the goal of lead nurturing is to prevent potential customers from being passed on to competitors increase order rates and improve sales efficiency lead nurturing is especially effective for products and services that require time to make decisions leading up to purchase the advent of the internet has made it easier for customers to obtain and compare a lot of information about products and services therefore it's difficult to get prospects to opt for your products or services unless you maintain a solid relationship with these prospects against this background the importance of lead nurturing is gaining attention we'll review zoho lead nurturing strategies to convert more leads the first lead nurturing strategy is send relevant content to prospects to increase your business opportunities sending random one-time emails to your contacts is not effective especially when the sales cycle is long offering personalized content is therefore your best bet if you really want to nurture your leads to maturation sending personalized content will result in a higher engagement rate meaning that your prospects will most likely follow through with the cta and make the purchase when you make the sales call content preference will be based on contact segments what interests one segment may not necessarily interest another segment to deal with different subjects you must first know your contacts and know what stage they're in the buyer's journey the second lead nurturing strategy is wait until your contacts have interacted enough with your brand if you don't have a lead nurturing campaign in place chances are your sales reps will be wasting time on low potential contacts or contacts who are simply not ready to buy although the paths to purchase vary depending on the niche you're in on average they've lengthened considerably generally speaking studies show that leads become converted after 10 interactions with a brand thus you need to schedule enough email sends before you can convert your leads into paying customers lead nurturing is a patient venture don't give the sales call prematurely it may cost you your potential customers the next zoho lead nurturing strategy is be responsive to messages from your contacts to increase your chances of converting lead nurturing is time demanding you signed up for it you must follow through with it in every sense of the word thus you need to be responsive to your contact's messages communication is a two-way thing you need to be responsive to messages and contact interactions on their sites your chances of converting a lead into a customer are exponentially higher when the lead is contacted immediately after a website conversion also contacting a lead who just left their contact details and accurate information have enough information is much more effective than cold calling thanks to marketing automation platforms like zoho you have a breakdown of customers interactions with your site know their habits their needs their workplace and their role another lead nurturing strategy is to personalize your emails email marketing remains the most effective marketing option however you need to follow the best email marketing practices to ensure high open and click-through rates the personalization of email messages makes it possible to address each contact contextually that's one reason why personalized emails perform better than generic emails thanks to marketing automation platforms you can personalize your emails easily for example you can schedule a series of thematic emails when an ebook is downloaded when a certain type of page is repeatedly visited when certain links are clicked or if the contact has shown a certain level of engagement and finally set up a lead scoring system to identify your qualified leads lead scoring is one of the hottest features because it ranks leads based on pre-selected criteria by giving a score to selected actions such as a conversion a download or an interaction on your site marketing automation platforms help you determine which prospect has the most potential but also which one is not yet ready to be contacted lead scoring could help you work on two things identify the prospects you need to pass on to your sales team and also identify the ones who need to be worked on many marketers believe their lead nurturing strategies are effective however a lead nurturing strategy assumes that all your contacts receive quick responses to their interactions and that you send them the right content no contact is forgotten no content is wasted lead nurturing is pivotal to the success of your inbound marketing strategy the design of the inbound marketing framework doesn't allow you to force market or provoke your contacts with offensive and repetitive marketing thus you need to learn how to nurture your leads appropriately lead nurturing could be demanding however running your lead nurturing strategy using a marketing tool like zoho will allow you to automate things create workflows and nurture your leads more effectively thanks for watching our video on zoho lead nurturing we hope you learned something new and had as much fun watching as we did creating this video to learn more about zoho inbound marketing or fberg crm head over to .fbergcrn.com call us at 1540-360-6256 or email zoho now at fbergcrm.com happy zoho lead nurturing you got this